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In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com

Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.

The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.

Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.

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Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.

“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.

“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.

“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”

Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.

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Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.

To find out more about Play’n GO Shop, please visit www.playngoshop.com

The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the launch of Halloween Golden Winner, the latest addition to its popular Golden Winner franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.

Halloween Golden Winner combines engaging seasonal visuals with rewarding features. The highlight is its Halloween Golden Winner Bonus, triggered by landing 3 or more bonus symbols anywhere on the reels, awarding up to 20 Free Spins.

During the bonus, bell symbols collect cash values and add them to a progressive trail above the reels. The trail features 12 positions with 3 upgraded stages, awarding 10 additional Free Spins and a multiplier boost at every stage.

The Gamble feature enhances the thrill, giving players the choice to multiply their winnings by up to 10x or win up to 25 Free Spins.

For even greater chances at rewards, the familiar Fortune Spin mode returns. During Fortune Spins only cash, bonus and collector symbols are featured, increasing the chance of triggering the Halloween Golden Winner Bonus. If the bonus is awarded, all symbols return to the reels and any cash symbols that land pay the value of all cash symbols in view.

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Matthew Crane, UK Market Product Director, said: “We’re excited to release Halloween Gold Winner to our B3 and Cat C estates – a seasonal spin on our top-performing Golden Winner game. This launch adds a fresh twist to a player favourite and reaffirms our commitment to delivering engaging content with strong game mechanics across all our operating markets.”

With flexible gameplay and a new seasonal theme, Halloween Golden Winner delivers a thrilling gaming experience.

Halloween Golden Winner is now available in retail in the UK B3 and CAT C Markets.

The post INSPIRED LAUNCHES HALLOWEEN GOLDEN WINNER™ IN THE UK B3 & CAT C MARKETS appeared first on European Gaming Industry News.

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Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has today announced its partnership with lottery betting and gaming operator, Lottoland — one of the most recognised names in the UK online gaming market. This collaboration will bring Incentive Studios’ real-money games to Lottoland’s valued player base, strengthening Incentive Games’ position in the UK following its entry earlier this year.

The partnership builds on Incentive Games’ recent acquisition of a UK Gambling Commission (UKGC) licence and is another step in growing its real-money gaming presence in the UK. With Lottoland’s broad appeal across lottery, casino and sports betting verticals, the collaboration creates an opportunity to showcase Incentive Studios’ fresh approach to real-money game design.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players. This collaboration gives us the perfect opportunity to keep learning while pushing the boundaries of what real-money gaming can deliver.”

Nigel Birrell, Group CEO at Lottoland added, “We look forward to working with Incentive Games to broaden further our games portfolio for our 20+ million customers. We have been impressed with their innovative approach and their focus on delivering what we need.”

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The launch will see Incentive Studios’ first titles, including its signature Crash, Tower, and Arcade-style games, rolled out to Lottoland customers in September 2025. These fast-paced, mobile-friendly games have already proven popular in international markets, designed to capture attention, drive retention and deliver fresh entertainment experiences.

The post INCENTIVE GAMES PARTNERS WITH LOTTOLAND TO EXPAND REAL-MONEY GAMING PORTFOLIO appeared first on European Gaming Industry News.