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BETBY, a top-tier sportsbook supplier, has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reinforcing the message that in every field, from chess to business, true leaders recognize and choose excellence.

Building on the success of the campaign’s first launch, this new phase delves deeper into the themes of leadership, trust, and strategic decision-making. It draws a powerful parallel between Carlsen’s mastery on the chessboard and BETBY’s role as a trusted leader in the world of sportsbook solutions.

At the heart of this creative platform is the message “Leaders Choose Leaders.” Just as Magnus chooses the best moves in chess, businesses and operators choose BETBY for innovation, reliability, and performance. BETBY positions itself as the strategic advisor and trusted partner in the same way Magnus approaches the game, with insight, precision, and a drive to win.

Commenting on the campaign, Pierre Pulis, Head of Marketing at BETBY said: “Magnus represents the essence of leadership… mastery, resilience, and strategic brilliance. At BETBY, we share that same mindset in how we empower our partners to make confident, data-driven decisions. ‘Leaders Choose Leaders’ captures that connection perfectly.”

Pulis added: “Magnus Carlsen is not only a world champion but a symbol of intellect, precision, and leadership. The campaign captures the idea that even the greatest minds can stumble when stepping outside their area of expertise, yet when it comes to strategy and calculated moves, Carlsen always prevails. This mirrors BETBY’s philosophy: in the fast-paced and competitive world of sports betting technology, industry leaders rely on BETBY to make the right moves and stay ahead.”

With this new campaign phase launching alongside BETBY’s presence at SiGMA Central Europe, the company continues to strengthen its position as an innovator and leader in the sportsbook industry, where strategy, expertise, and leadership define its every move.

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY LAUNCHES SECOND PHASE OF GLOBAL CAMPAIGN WITH MAGNUS CARLSEN: “LEADERS CHOOSE LEADERS appeared first on European Gaming Industry News.

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BETBY, the leading provider of innovative sportsbook solutions, has further strengthened its esports portfolio by expanding its player props coverage across the most popular competitive gaming titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant.

The update extends to both pre-match and live betting, introducing a variety of new markets that add depth to the esports betting experience. Among the highlights are new player performance markets such as total kills available across all four titles, total headshots for Counter-Strike 2, or most kills for Counter-Strike 2, Dota 2, and League of Legends.

These markets bring a new dimension to esports betting, allowing users to follow individual performance metrics and in-game outcomes in real time. By covering both live and pre-match events, BETBY ensures that its partners can deliver an immersive experience at every stage of competition.

This enhancement follows a series of updates that have reinforced BETBY’s position as a tier-one esports content provider. Over the past twelve months, BETBY’s work in esports has been recognised with six industry awards, reflecting growing recognition of the supplier’s esports excellence and contribution to shaping the future of the esports betting ecosystem.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Esports audiences are incredibly engaged and data-savvy, they follow players and statistics as closely as the matches themselves. By expanding our player props coverage across major titles, we’re giving operators the ability to offer users a more granular and dynamic betting experience, both before the match and live in-play. Combined with our already launched H2H markets across all top-tier titles and MVP offerings for major tournaments, this update further strengthens our position as a leading B2B esports solutions provider.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the supplier’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE appeared first on European Gaming Industry News.

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.