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UFC lightweight, Arman Tsarukyan, becomes Aviator ambassador
SPRIBE adds yet another superstar MMA athlete to its growing roster of Aviator brand ambassadors as number of monthly players surpasses 60 million
SPRIBE, the company behind the world’s number one crash game, Aviator, has signed yet another knock-out brand ambassador deal, this time with Armenian UFC lightweight, Arman Tsarukyan.
Under the deal, Arman will promote Aviator to his fans around the world, taking part in several high-profile campaigns over the coming 12 months.
Arman is one of the most feared athletes in the UFC’s lightweight division, where he’s ranked number two, but with aspirations to dethrone current champion Ilia Topuria.
Arman is the perfect Aviator brand ambassador with his explosive fighting style matching the thrill ride the game offers to the more than 60 million people who play it every month. These players place more than 400,000 bets per minute across more than 5,500 online casino sites worldwide.
Arman joins a growing roster of Aviator brand ambassadors, including fellow UFC athletes Alex Pereira, Johnny Walker and Merab Dvalishvili.
These partnerships have been signed as part of a wider deal with the UFC, which created a brand ambassador fund as well as putting the Aviator logo inside the world-famous Octagon at Fight Night and Pay Per View events.
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said: “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.
“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title.
“This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”
Arman Tsarukyan, UFC athlete and Aviator brand ambassador, added: “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse.
“Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in a taking flight with Aviator comes close.
“The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”
The post UFC lightweight, Arman Tsarukyan, becomes Aviator ambassador appeared first on European Gaming Industry News.
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Kambi appoints Michelle Unsworth as Chief People Officer to lead global talent and culture strategy
Unsworth will lead Kambi’s global people strategy, bringing over 20 years’ experience from senior people leadership at companies including Veriff, Expedia Group and The Walt Disney Company
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Michelle Unsworth as its new Chief People Officer, overseeing all aspects of the company’s global people strategy, including talent acquisition, leadership development and employee experience.
Based in London, Unsworth brings over 20 years of experience leading people functions and driving transformation across global organisations. She has built an extensive career supporting major brands in the technology, travel and entertainment sectors, building high-performance, people-first cultures at scale.
Most recently, Unsworth served as VP People at online identity verification company Veriff where she created its first company-wide people strategy. She previously held senior people and HR roles at companies including Travelport, Expedia Group and the The Walt Disney Company.
Her appointment further strengthens Kambi’s executive leadership team, expanding female representation at the most senior level of the company.
Werner Becher, CEO of Kambi, said: “Welcoming Michelle as our Chief People Officer reinforces our commitment to making people and culture a true strategic priority for Kambi. Michelle’s leadership and expertise will be instrumental in fostering an environment where our teams can thrive, innovate and grow together. As we continue to establish ourselves as the home of premium sports betting solutions, Michelle will play a central role in aligning our people strategy with our long-term business objectives, ensuring that our culture not only supports but accelerates our long-term growth ambitions.”
Michelle Unsworth, Chief People Officer at Kambi, added: “I’m thrilled to be joining Kambi, which has firmly established itself as a world leader in B2B sports betting provision. The opportunity to work with such talented individuals and to build upon the company’s strong, people-focused culture is incredibly exciting. I look forward to helping empower this team to achieve even greater success.”
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Mindway AI, a leader in player protection solutions for the gaming industry, is pleased to announce a partnership with Crown Resorts to introduce GameScanner to their Australian operations. This partnership marks the largest global implementation of Mindway’s technology in a physical setting and is the first land-based application in Australia, setting a new industry standard and aligning with Crown’s commitment to safe and sustainable gaming.
GameScanner is an award-winning AI solution, trained by gambling harm experts, researchers, and psychologists, to better enable effective checks, with a focus on player well-being and preventative measures. GameScanner’s highly advanced technology enables operators to understand the risk distribution among their guests, allowing these risks to be identified and addressed to enhance player protection.
“The introduction of this technology at Crown is yet another example of our commitment to continuous safety improvements and harm minimisation,” said Dr Jamie Wiebe, Group EGM of Crown PlaySafe. “This will greatly assist in identifying risks and preventing harms from occurring in the first place, which is a major focus for us at Crown. In collaboration with our Crown PlaySafe initiatives, technology plays a critical role in helping us provide a safe environment and uphold our industry-leading standards for our guests.”
This partnership marks a new era for the growing Mindway AI, as the company expands its application of AI solutions into land-based settings. GameScanner currently engages with just over 12.8 million active players in 64 global jurisdictions each month.
“We are thrilled to partner with Crown Resorts in this significant initiative,” said Rasmus Kjaergaard CEO at Mindway AI. “Our shared vision for player welfare is the foundation of this collaboration. Our move into land-based applications signifies a significant milestone for Mindway AI. With GameScanner, we are reinforcing our commitment to player welfare across all gaming platforms, creating an environment where care and safety are paramount.”
The implementation of GameScanner marks a pivotal enhancement to Crown Resorts’ harm minimisation framework and reiterates the company’s dedication to industry-leading standards.
The post Mindway AI and Crown Resorts Partner to Launch Revolutionary Player Protection appeared first on European Gaming Industry News.
3 Pots mechanic further enhances latest addition to top-performing Royal Coins series
Playson, the accomplished digital entertainment supplier, has enhanced its Royal Coins series with the release of 3 Royal Coins: Hold and Win, featuring its popular 3 Pots mechanic and a rewarding new Twin Feature.
In the latest instalment of the popular series, Special Coins elevate gameplay by triggering the Hold and Win Bonus Game with Special Coin Features. Each pile of coins above the reels collects Special Coins of the same colour and the combination determines the feature awarded.
Players can activate one or more of the following Special Coin Features:
Twin Feature – all-new feature doubles all Royal Coin symbols in the Bonus Game when the green Special Coin is triggered.
Multi Feature – adds multipliers of up to 32x to random cells on reels one and three during each spin when unlocked by red Special Coin.
Expand Feature – triggered by the blue coin, the Expand Feature adds one additional reel to the field.
During the Bonus Game, slot enthusiasts may also discover the Royal Coin Symbols, which land on reel 2 and gather all Coin and Jackpot Symbol values. Those with a touch of fortune also stand a chance of landing one of the game’s four fixed jackpots with Mini, Minor, Major and Grand Jackpots offering comprehensive values worth up to 1,000x.
Playson’s latest release showcases the provider’s strength in refreshing its popular slot series with fresh features and mechanics.
Tamas Kusztos, CCO at Playson, said: “The Royal Coins series has always been a player favourite. With the addition of the 3 Pots mechanic and our brand-new Twin Feature, we’ve taken gameplay to an even higher level.
“This majestic title combines familiar thrills with fresh twists that significantly boost winning potential, ensuring our partner’s players remain engaged and entertained throughout.”
The post Playson introduces new Twin Feature in regal release 3 Royal Coins: Hold and Win appeared first on European Gaming Industry News.
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