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Today, Video Games Europe is proud to launch the ‘Pixels to Policy’ campaign – a comprehensive showcase of the economy, the jobs, the games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.

The campaign strives to explain the industry to people who aren’t familiar with video games – and to ensure that policymakers around Europe are well-informed about an industry that creates a pastime enjoyed by 54% of Europe’s population, employs 116,419 skilled workers and has a revenue of 26.8 bn Euros.

Video Games Europe’s CEO, Simon Little, said: “It can be difficult to explain the multi-faceted nature of video games and the sector as a whole – especially to people who may not have picked up a pad, or turned on a PC or console to experience the many joys and benefits of video game play.  We hope that this campaign will enlighten, inform and inspire.”

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The campaign will explain:

1. the industry makeup and how games are made.
2. what PEGI is and how it strives to protect those who play online.
3. the many business models and why they have been created.
4. the huge consumer choice available, may it be genres of games, platforms to play them on, free or paid games, games for an older audience or for all ages, in-game activities, single or multi-player games, and much more.

The post FROM PIXELS TO POLICY – THE ULTIMATE SHOWCASE OF EUROPE’S VIDEO GAMES SECTOR appeared first on European Gaming Industry News.

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The UK Gambling Commission has announced that the Advisory Board for Safer Gambling (ABSG) will close following the completion of its original remit.

ABSG was established to provide oversight and challenge in relation to the National Strategy to Reduce Gambling Harms. With the conclusion of that strategy and the delivery of key milestones, the Commission has determined that the time is right to bring ABSG’s work to a close and to focus on new arrangements better aligned to the next phase of research and regulation.

Over the course of its work, ABSG has contributed to several important developments in gambling regulation, including:

• recognition of gambling harms as a public health issue
• ensuring the voices of those with lived experience are included in policy and regulation through the creation of the Lived Experience Advisory Panel (LEAP)
• supporting the introduction of the statutory levy to fund independent research, education and treatment.

The Commission will now begin work to establish a new research-focused expert group to support the expanded role of research made possible through levy funding.

Andrew Rhodes, Chief Executive of the Gambling Commission, said: “ABSG has played an important role in shaping how we think about gambling harms, and embedding lived experience perspectives into regulation. I want to thank all current and former members for their contribution and commitment.

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“As we move into a new phase with the implementation of research programmes funded by the statutory levy, our priority is to ensure we have the right expert input to help inform our work. This is the right time to close ABSG and establish new arrangements that reflect the future needs of our gambling regulation and research.”

Helen Child, Head of Governance said: “ABSG have made a huge contribution to gambling regulation and the Commission. I am grateful for the insight, engagement and challenge each and every member has provided.”

The post UK Gambling Commission to close Advisory Board for Safer Gambling appeared first on European Gaming Industry News.

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JOI gaming, part of the JVH gaming & entertainment Group, has chosen Trustly as its main payment provider for the Dutch market. The partnership enables seamless iDEAL deposits and instant payouts, underscoring JOI gaming’s commitment to speed, security, and player convenience.

Elevating the Player Experience
Through Trustly’s open banking network and access to Dutch instant payment schemes, JOI gaming players can withdraw winnings 24/7, with funds transferred directly to their bank accounts in real time. With industry data showing that players view payout speed as critical, this move positions JOI gaming ahead in a highly competitive market.

Security and Compliance
In addition to speed, the collaboration enhances player trust. Trustly’s direct, encrypted transfers reduce fraud risk and support strict KYC and AML requirements, ensuring payments are both seamless and secure.

Executive Voices “At JOI gaming, we put players at the heart of our decisions. Partnering with Trustly means we can deliver the fast, secure, and seamless payment experience our customers value, 24/7,” said Eric Olders, CEO & Chairman of JVH gaming & entertainment Group and founder of JOI gaming.

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Vasilije Lekovic, VP of Gaming at Trustly, added: “The partnership with JOI gaming strengthens our position as the leading payment provider for online gambling in The Netherlands. With instant payments, iDEAL, and open banking data in one package, we’re confident we’ll add value for JOI gaming and its players.”

The post JOI gaming Teams Up with Trustly to Deliver Next-Level Payment Experience in the Netherlands appeared first on European Gaming Industry News.