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Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC

Published

6 months ago

August 11, 2025

strive-delivers-sbk-content-led-partnership-with-huddersfield-town-fc

Reading Time: 2 minutes

Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield Town FC, for the 2025/26 season onwards.

The multi-faceted partnership, brokered by Strive, sees SBK become Huddersfield Town’s Official UK Betting Partner, combining traditional sponsorship inventory with a strong content and fan-engagement strategy. Central to the activation is the launch of a brand-new club podcast, presented by SBK, alongside sponsorship of the club’s post-match head coach reflections, and select social media graphics.

SBK will also enjoy a high-impact brand presence in-stadia at the Accu Stadium, reinforcing its growing visibility across the football landscape.

“This partnership goes beyond branding and into meaningful fan connection,” said Malph Minns, Managing Director at Strive Sponsorship.

“SBK and Huddersfield Town are both focused on doing things properly, and this deal is a great example of building smarter sponsorships that combine media, tech, and narrative. We’re proud to support SBK as they grow their presence in football with clear strategic purpose.”

This marks SBK’s latest move in a growing sponsorship portfolio built around relevant storytelling, digital reach, and a commitment to sports fan value — not gimmicks. As with other recent partnerships, SBK’s work with Huddersfield Town has been guided by a data-led strategy developed with Strive, focused on content-led activations that build brand salience over time.

Adam Baylis, Marketing Director at SBK, said: “We’re delighted to have SBK partnering with Huddersfield Town this season. It was fantastic to see the Terriers get off to a winning start on Saturday and we look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.

“Strive once again brought real structure and strategic thinking to the process — their ability to align our brand goals with media-led opportunities makes them a true partner, not just a broker.”

Dan Wilczynski, Business Development Manager at Huddersfield Town FC, said: “We’re pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season. It’s great to have them on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.

“Strive’s collaborative approach helped shape a partnership that brings value to the club, the brand, and most importantly, the fans. They were great to work with.”

The post Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC appeared first on European Gaming Industry News.

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Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

3 hours ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

3 hours ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.