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Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC

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Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield Town FC, for the 2025/26 season onwards.

The multi-faceted partnership, brokered by Strive, sees SBK become Huddersfield Town’s Official UK Betting Partner, combining traditional sponsorship inventory with a strong content and fan-engagement strategy. Central to the activation is the launch of a brand-new club podcast, presented by SBK, alongside sponsorship of the club’s post-match head coach reflections, and select social media graphics.

SBK will also enjoy a high-impact brand presence in-stadia at the Accu Stadium, reinforcing its growing visibility across the football landscape.

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“This partnership goes beyond branding and into meaningful fan connection,” said Malph Minns, Managing Director at Strive Sponsorship.

“SBK and Huddersfield Town are both focused on doing things properly, and this deal is a great example of building smarter sponsorships that combine media, tech, and narrative. We’re proud to support SBK as they grow their presence in football with clear strategic purpose.”

This marks SBK’s latest move in a growing sponsorship portfolio built around relevant storytelling, digital reach, and a commitment to sports fan value — not gimmicks. As with other recent partnerships, SBK’s work with Huddersfield Town has been guided by a data-led strategy developed with Strive, focused on content-led activations that build brand salience over time.

Adam Baylis, Marketing Director at SBK, said: “We’re delighted to have SBK partnering with Huddersfield Town this season. It was fantastic to see the Terriers get off to a winning start on Saturday and we look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.

“Strive once again brought real structure and strategic thinking to the process — their ability to align our brand goals with media-led opportunities makes them a true partner, not just a broker.”

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Dan Wilczynski, Business Development Manager at Huddersfield Town FC, said: “We’re pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season. It’s great to have them on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.

“Strive’s collaborative approach helped shape a partnership that brings value to the club, the brand, and most importantly, the fans. They were great to work with.”

The post Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC appeared first on European Gaming Industry News.

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CryptoSlots Doubles the Fun with the Launch of The Line x2 Mega Matrix Slot

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The highly anticipated sequel to the minimalist hit slot, The Line, features explosive new bonus features and a massive 32,000x max win

CryptoSlots.com, a premier online crypto casino, launches its electrifying two-payline Mega Matrix slot, The Line x2. This vibrant sequel builds upon the sleek, minimalist foundation of its popular predecessor, The Line, by adding a second payline and supercharging play with new bonus features.

To celebrate the launch CryptoSlots is offering all players an exclusive deposit bonus. From September 24-30, players can get up to a 90% Match Bonus on deposits as little as $10.

Set against a futuristic retro neon aesthetic, The Line x2 immerses players in a cyberpunk, synthwave world. The game masterfully blends classic fruit slot symbols—like glowing cherries and electric strawberries—with a modern, high-voltage theme. Designed for seamless play on any device, it is fully optimized for mobile gameplay, including a specially designed portrait mode.

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“The original The Line was a massive hit for its clean design and engaging mechanics. With The Line x2, we’ve listened to our players and amplified everything they loved,” said Michael Hilary, Manager of CryptoSlots. “We’ve added a line, packed it with powerful new features, and wrapped it all in a visually stunning neon package. It’s a perfect fusion of classic slot charm and futuristic excitement.”

The Line x 2 Highlights:

  • Bet Range: Accessible to all players, with bets from $0.10 to $50.
  • Dual Paylines: Wins are paid anywhere on the two reels, offering more frequent winning combinations.
  • Expanding Double Wilds: Wild symbols can expand to cover entire reels, doubling their power to create huge wins.
  • Clone Wilds: This Wild doesn’t just substitute for other symbols—they replicate. When one lands, it transforms the surrounding symbols into additional Wilds, creating a chain reaction of winning potential.
  • ‘Pick Me’ Bonus Round: Land 3 or 4 PICK ME scatters to trigger an instant prize round with 1 or 2 picks, awarding instant coin prizes.
  • Massive Max Win: Players have the chance to win up to an incredible 32,000x their wager.

NEW GAME BONUS: THE LINE x2
Available September 24 – 30, 2025

Up to 90% Match bonus
90% on deposits $150 – $350 / 75% on $50 – $149 / 60% on $10 – $49
Wagering Req: 33x;  Redeem 2x per day
Only available on The Line x2
Bonus code: NEWGAME

The post CryptoSlots Doubles the Fun with the Launch of The Line x2 Mega Matrix Slot appeared first on European Gaming Industry News.

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Deyan Georgiev Product Owner at Sneaky Slots

Sneaky Slots break into the world of slots with their debut release, Nip Tuck

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Welcome to Nip Tuck, the boldest budget cosmetic shop in the world. Sneaky’s first release will rearrange faces in the most wacky and unimaginable way ever. Nip Tuck is the first of 4 releases that Sneaky have planned for 2025, these being Freak Show Revelation, Gopnik and one more which is still lurking in the shadows!

Reel Area

The Nip Tuck store operates on a 4-4-4-4-4 reel setup with an assembly line above the reels each linked to a unique base feature. When a Scanner Symbol lands, the corresponding feature above the reel activates:

Random Wilds: slaps Receipt Wild symbols on the reels in random positions

Boxed Multipliers (Multiplier): Multiplier tags are applied to all symbols on the reels. Multipliers are – 2x, 3x, 4x, 5x, 8x, 10x, 50x, 75x, 100x.

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Boost Job (Big Tiles): 1 Random Face symbol from the reels will be picked and increase is size to 2×2, 3×3 or 4×4. Receipt Wilds that are present on the reels can also be picked.

Pick Your Bonus!

Every cosmetic surgery comes with options and at Nip Tuck, players pick their own procedure. Land 3 Free Skins Symbols and choose between either the Free Skins or Super Lock & Load Bonuses. Landing 3 Free Skins Symbols and 1 Super Free Skins Symbol will unlock the choice for the Super Variants of each bonus.

Free Skins

Good choice! your skin looks better this way. When selecting the Free Skins Bonus, you get** 7 free spins with a 2nd assembly line** filled to the brim on the first spin with a guaranteed feature symbol in the assembly line on each spin. There is a higher chance of Scanners landing and multipliers are double each time they are awarded. And as a little kicker, Bonus Skins can appear on the assembly lines awarding 2, 3 or 5 additional free spins.

Super Free Skins

The difference between Free Skins and Super Free Skins is that Multiplier tags remain on the symbols for the duration of the Free Spins and there is a much higher chance of landing Scanners on the reels.

Lock & Load

Another excellent choice, let us give you the smile you deserve. When selecting the Lock & Load Bonus, it will reveal 3 face segments:

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Eyes Segment: Represents the values that the Receipt symbols will reveal. These range from: 1x-5x, 5x-10x, 10x-15x, 15x-20x, 20x-25x and 30x-50x.

Nose Segment: Represents the number of free spins that are awarded. These range from 3 to 7 Free Spins.

Mouth Segment: Represents the modifier symbols that can appear on the reels. These are:

 • Collector - Collects all the values on all the Receipts present on the reels. 

 • Multiplier - Picks a random receipt and multiplier its value by 3x.

 • Enhancer - Adds +5 to all Receipts that are present on the reels.

Super Lock & Load

Enter the VIP section of the store, by either landing a Free Skins symbol in the standard Lock & Load spins or select when landing 3 Free Skins and 1 Super Free Skins Symbols in the base game. The difference between the standard Lock & Load Bonus and the Super Lock & Load Bonus are:

Eyes Segment: Upgraded multipliers ranging from: 2x-10x, 10x-20x, 20x-30x, 40x-50x and 50x-100x.

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Mouth Segment:

 • Multiplier – Picks a random receipt and multiplier its value by 5x. 

 • Enhancer – Adds +10 to all Receipts that are present on the reels. 

Sneaky Boost

Sneaky Boost is a brand-new feature that will appear in every Sneaky release.

Sneaky Boost is activated for 2 times the base bet, where there is an increased chance of triggering the Bonus rounds. Landing 1 or 2 active Sneaky Symbols in a spin trigger a normal bonus feature.

Super Sneaky Boost can be activated for 5 times the base bet for an increased chance of triggering the Super Bonus feature.** Landing 1 Super Sneaky symbol will trigger a normal Bonus and landing 2 Super Sneaky symbols will trigger a Super Bonus**. Why wait for an appointment when you can get fast tracked.. right?

The Stats

Max Win: 10,000x

Volatility: Extremely Volatile

Deyan Georgiev, Product Owner at Sneaky Slots, said: “The team are super excited with our first release and how it will be received by players. Over the past year we put in a lot of work to make games that are bold, different and fun. Nip Tuck is feature packed thanks to the assembly line, scanners and the bonus games so it felt that Nip Tuck would the best game to set the tone for what is to come with our future releases.”

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Nip Tuck’ will be available to all Sneaky Slots partners on September 24th, 2025.

The post Sneaky Slots break into the world of slots with their debut release, Nip Tuck appeared first on European Gaming Industry News.

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From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10

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The SOFTSWISS Game Aggregator, the industry’s largest content hub, proudly celebrates its 10th anniversary. What began as an idea to simplify casino operators’ access to games has grown into a global powerhouse in iGaming aggregation, helping clients achieve record-breaking results through innovation, expertise, and reliable solutions – all while earning trust and industry recognition.

The platform boasts an impressive library of over 35,000 titles from more than 300 game providers. It operates at near-perfect uptime of 99.999% with a 100% team commitment, providing uninterrupted service to casinos worldwide.  Available in 24 jurisdictions, the SOFTSWISS Game Aggregator maintains strong compliance across regulated markets. Recent expansions into Latin American jurisdictions, including Brazil and Peru, ensure operators can confidently enter new markets with SOFTSWISS’ gaming solutions. 

Over the past decade, the Game Aggregator has become a core operating layer for iGaming businesses, driving smarter decisions and measurable growth. The proven success of its clients, including cases of fivefold GGR growth, underscores its efficiency and tangible business impact. Continuously setting benchmarks, the solution delivers results through innovative features such as the Tournament Tool, boosting daily bet volume by an average of 22%, and Jackpot Aggregator campaigns, driving up to 50% higher player turnover.

Ivan Montik, Founder of SOFTSWISS, says: When we started ten years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime. Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable iGaming projects, with data and engagement tools that directly impact business results.

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A recent Kantar study confirmed SOFTSWISS as the industry leader in client loyalty, achieving the highest Net Promoter Score. Respondents highlighted reliability as the key reason for considering the company as their software provider. This strength is fully reflected in the SOFTSWISS Game Aggregator, which unites proven stability, advanced security, and round-the-clock support. With dedicated local teams and a Customer Satisfaction Score of 9/10, the Game Aggregator provides operators with a reliable and secure infrastructure, driving their iGaming business.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shares: The strength of the Game Aggregator lies in its reliability and flexibility. With uptime close to 100%, operators trust it to handle growth across multiple brands and markets. Our tools give them the insights and features they need to compete in a fast-changing industry. This 10-year milestone is a point to reflect, but also to keep moving forward.”

The SOFTSWISS Game Aggregator earned eight prestigious awards across different regions. In 2025, it was named the Best Aggregator in Latin America and was twice recognised in Europe as Aggregator of the Year at the GamingTech Awards and SiGMA World Euro-Med Awards. Earlier accolades from EGR, SiGMA Europe, and AffPapa reflect the product’s consistent recognition by industry peers.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10 appeared first on European Gaming Industry News.

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