Latest News
Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC
Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield Town FC, for the 2025/26 season onwards.
The multi-faceted partnership, brokered by Strive, sees SBK become Huddersfield Town’s Official UK Betting Partner, combining traditional sponsorship inventory with a strong content and fan-engagement strategy. Central to the activation is the launch of a brand-new club podcast, presented by SBK, alongside sponsorship of the club’s post-match head coach reflections, and select social media graphics.
SBK will also enjoy a high-impact brand presence in-stadia at the Accu Stadium, reinforcing its growing visibility across the football landscape.
“This partnership goes beyond branding and into meaningful fan connection,” said Malph Minns, Managing Director at Strive Sponsorship.
“SBK and Huddersfield Town are both focused on doing things properly, and this deal is a great example of building smarter sponsorships that combine media, tech, and narrative. We’re proud to support SBK as they grow their presence in football with clear strategic purpose.”
This marks SBK’s latest move in a growing sponsorship portfolio built around relevant storytelling, digital reach, and a commitment to sports fan value — not gimmicks. As with other recent partnerships, SBK’s work with Huddersfield Town has been guided by a data-led strategy developed with Strive, focused on content-led activations that build brand salience over time.
Adam Baylis, Marketing Director at SBK, said: “We’re delighted to have SBK partnering with Huddersfield Town this season. It was fantastic to see the Terriers get off to a winning start on Saturday and we look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.
“Strive once again brought real structure and strategic thinking to the process — their ability to align our brand goals with media-led opportunities makes them a true partner, not just a broker.”
Dan Wilczynski, Business Development Manager at Huddersfield Town FC, said: “We’re pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season. It’s great to have them on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.
“Strive’s collaborative approach helped shape a partnership that brings value to the club, the brand, and most importantly, the fans. They were great to work with.”
The post Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC appeared first on European Gaming Industry News.
David Nilsen Editor-in-Chief at Kongebonus
Kongebonus Awards 2025 Winners Announced
Kongebonus, the premier provider of iGaming news and all things casino and betting in Norway, has revealed the winners of the Kongebonus Awards 2025, with this year’s outcomes disclosed alongside ICE Barcelona.
The Kongebonus Awards, the sole iGaming awards from Norway, are determined by a mix of votes from actual players nationwide and editorial assessments, with this year’s edition reflecting a noticeable change in both reach and participation. The awards garnered a total of 1,192 verified votes, reflecting a 25% rise from the previous year, highlighting their increasing significance for players and industry stakeholders.
Among those rejoicing in triumph this year, Print Studios earned the prestigious Best New Slot award for Uncle Profit. Filip Wargeus, Chief Commercial Officer at Print Studios, stated: “This is incredibly meaningful to us. It’s a genuine reflection of the entire team that our efforts are succeeding and are valued by fans, players, and communities.
ELK Studios was acknowledged as the Most Innovative Game Developer, obtaining 24.75% of the votes, with Jacob Nordwall, Head of Marketing at ELK Studios, stating: “Winning the Most Innovative Game Provider award in 2025 from the Kongebonus Awards is significant for us, particularly since it is solely determined by the Norwegian player community. This strongly shows that our efforts are valued and genuinely connect with players in Norway, and that our commitment to remaining innovative and advancing the industry is being acknowledged.”
Other significant winners featured Push Gaming, recognized as Best Game Developer 2025, while Pragmatic Play’s Gates of Olympus earned the Readers’ Hall of Fame accolade. In contrast to the other categories, the Hall of Fame honors games that have established enduring popularity and attained legendary status throughout time.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The purpose of the Kongebonus Awards is to showcase which studios, games and suppliers have genuinely stood out over the past year. We are not only looking at commercial success, but at quality, innovation and how well experiences are delivered to players. Because the results are shaped by open voting from Norwegian players, the awards reflect what truly resonates with the community while still maintaining a strong industry perspective.”
The post Kongebonus Awards 2025 Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour
155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.
The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.
Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.
Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.
The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.
CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.
Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”
He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”
The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins
MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.
The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.
The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.
Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.
The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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