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1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth

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The appointment of the experienced executive signals a new chapter for the global betting brand, focusing on long-term strategy, market expansion, and industry leadership.

1XBET, the global gaming and technology brand, today announced the appointment of Simon Westbury to the role of Strategic Advisor. This move underscores the company’s commitment to appointing industry expertise to steer its next phase of global growth.

With over a decade of board-level experience in iGaming, Westbury will advise the 1XBET leadership on its international strategy, guiding sustainable entry into new markets and shaping the brand’s approach to key industry initiatives. His track record in driving strategy across B2B, sports, and media operations will be instrumental in executing the company’s long-term vision.

Commenting on his new role, Simon Westbury stated: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”

Quote from 1XBET Company Spokesperson: “We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy. Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.”

The appointment marks a deliberate step in 1XBET’s strategy to reinforce its global footprint. Bringing in an external advisor of Westbury’s calibre highlights a clear focus on continuous improvement, change management and the ambition to set new industry benchmarks.

His advisory role is effective immediately.

The post 1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth appeared first on European Gaming Industry News.

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Why Customer Support Defines Platform Performance in 2026

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Technology powers iGaming, but support determines its stability.

In this article, Atlaslive explores the evolving role of customer support in Brazil’s regulated iGaming environment and its impact on risk mitigation and scalability.

When Minutes Translate Into Losses

In Brazil’s regulated market, payment interruptions, bonus logic errors, KYC friction, or odds instability directly affect compliance, retention, and revenue. During high-volume sporting events, minutes of disruption can translate into measurable financial losses.

System Interconnectivity and Operational Risk

Today’s platforms connect multiple systems — sportsbook engines, casino modules, CRM, payment providers, anti-fraud tools, BI, and regulatory integrations. Support operates at the intersection of these systems, ensuring continuity and coordination.

Operational speed is non-negotiable. Boost failures before kickoff, withdrawal bottlenecks, or mobile instability during traffic spikes damage both immediate revenue and long-term player value.

Localization as Risk Mitigation

Local expertise is equally critical. Understanding Pix dynamics, Brasileirão schedules, and local compliance reporting improves responsiveness and builds trust.

The Difference Between Coverage and Competence

True 24/7 coverage protects operations across time zones. However, high-tier technical proficiency is what distinguishes strategic support from a standard call center. Teams must manage odds configuration, risk analysis, payment APIs, and complex migrations.

Proactive Support in Practice

At Atlaslive, support accompanies operators throughout their lifecycle. Direct communication, strict SLAs, and proactive monitoring enable real-time optimization and incident prevention.

As Bruno Almeida, Head of Sales LATAM, states:

“What clients consistently praise about Atlaslive is that our support goes far beyond issue resolution. Our managers understand the local culture, speak the operator’s language, and work in the same timezone, allowing us to identify needs faster, communicate more clearly, and act proactively before issues impact revenue.”

Regulation and Competitive Maturity

With regulation fully active in 2026, operators will prioritize stability and partnership. Atlaslive’s nomination for Best Customer Service at the European iGaming Awards reflects this approach.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Launch Of A Fresh Online Casino Guide 2026

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SouthAfricanCasinos.co.za, the leading gambling guide for South Africans that has been operating since 2003, has published its refreshed 2026 online casino guide—built to help players navigate gambling in South Africa with clearer bonus explanations, ZAR-friendly banking tips, and a curated shortlist of standout brands.

The update is designed around what players are searching for most as the year kicks off: south africa online casino options, free spins, and “free no deposit” style offers that let new players try a site before committing meaningful funds. SouthAfricanCasinos.co.za says its new-year refresh brings those topics together in one place—alongside a stronger focus on practical “what to check first” guidance for anyone hunting for a casino in South Africa (or a ZAR-focused online casino experience).

What’s New in the 2026 Guide

SouthAfricanCasinos.co.za’s 2026 update centres on three improvements aimed at making bonus-led casino browsing less confusing:

  • A clearer bonus hub that highlights popular promotion types—especially free spins and free no deposit bonus offers—while explaining how these bonuses typically work, which games they apply to, and why they’re so popular with South African-facing players.
  • More ZAR and banking context, with content that focuses on South African-facing play patterns and common payment expectations (especially around local, familiar deposit options).
  • A tightened “Star List” of brands the site is spotlighting in 2026—chosen for specific reasons (bonuses, mobile play, game libraries, or all-in-one betting + casino access).

2026 Star List: The Brands SouthAfricanCasinos.co.za is Spotlighting

SouthAfricanCasinos.co.za’s 2026 star list focuses on what players actually care about when choosing an online casino in South Africa: the strength of the welcome offer, the quality of the games, how easy it is to understand bonus terms, and whether the platform feels reliable once you move beyond the headline promo. It’s a curated shortlist for people comparing a casino in South Africa and looking for value in bonuses like free spins no deposit and free no deposit offers—without the fluff.

Hollywoodbets

Best for: A quick, low-commitment start. Hollywoodbets free R25 sign-up bet makes it easy to jump in, and the addition of Evolution live casino content gives it a premium, real-table feel. The refer-a-friend perk is a nice extra for players who like sharing a good find.

ZARbet

Best for: Free spins + variety. The guide highlights 50 free spins on Big Blue Fishing (with a coupon code) and a 125% match bonus up to R3,750 at ZARbet, plus a strong provider mix that includes NetEnt, Red Tiger, and Evolution.

Lucky Fish

Best for: A simple “test the waters” offer. SouthAfricanCasinos.co.za highlights Lucky Fish Casino for its R50 free sign-up bonus and a studio mix including NetEnt, Red Tiger, and Evolution—ideal if you want something straightforward without wading through messy bonus terms.

Pantherbet

Best for: One-account convenience. SouthAfricanCasinos.co.za frames Pantherbet as an all-in-one option for players who like switching between sports and casino without juggling multiple logins.

YesPlay

Best for: A broader entertainment platform. SouthAfricanCasinos.co.za positions YesPlay Casino as combining casino, lotteries, and sports betting, while still offering 200+ live-dealer and RNG casino games for players who want variety in one place.

How the 2026 Star List is Chosen

Rather than chasing hype, SouthAfricanCasinos.co.za’s 2026 refresh focuses on practical player priorities: how easy a site is to use on mobile, how clear the bonus terms are, whether payments and withdrawals feel straightforward, the quality of the game library (including live casino where available), and whether support is responsive when something goes wrong. The star list highlights brands that perform well across these day-to-day criteria, with each operator featured for a specific standout strength.

What SouthAfricanCasinos.co.za Says:

“Players are coming into 2026 looking for two things: a smoother online casino experience and clearer answers on bonuses,” a SouthAfricanCasinos.co.za spokesperson said. “This guide refresh is about cutting through the noise—highlighting our star list, explaining free spins and free no deposit casino bonus offers in plain language, and helping people understand what they’re actually signing up for.”

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Dmitry Filippov

N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing?

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In iGaming, sustainable growth is never accidental. Strong performance, scalability and long-term partnerships are built on structured processes, strategic thinking and the ability to adapt quickly in an ever-changing market.

In the latest edition of N1 Faces, the N1 Partners team speaks with Dmitry Filippov, Affiliate Team Lead (SEO)—a specialist operating at the intersection of strategy, leadership and partner relations. Having evolved from hands-on traffic roles to managing a full affiliate direction, Dmitry is responsible not only for performance metrics, but also for building trust-based, long-term relationships with partners.

Dmitry Filippov

Affiliate Team Lead (SEO), N1 Partners

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I first discovered affiliate marketing while I was still at university. I joined as a junior buyer in the nutra vertical and, over time, created what felt like thousands of creatives for “miracle pills”—from potency and joints to blood vessels.

After graduating, I applied to nearly 400 jobs and eventually landed a PR role in the Forex vertical. Even during my probation period, though, I knew I wanted to develop the affiliate direction inside the company.

Affiliate marketing combines everything I truly enjoy: marketing, creativity, speed, people—and, of course, the freedom to travel.

What brought you to N1 Partners, and what was the deciding factor?

At the time, I was exploring new opportunities while working as Head of Affiliate at a gambling affiliate network. From the first conversations, N1 Partners felt like love at first sight.

What really stood out was the mindset and communication style of our Head of Affiliates, Alexa Bond. After those initial discussions, I knew this was the place I wanted to be—and I haven’t regretted the decision for a second.

I’m grateful for every team I’ve worked with, but this one is on a completely different level.

As a Team Lead, what’s harder: scaling performance or scaling the team?

In reality, they go hand in hand. As the team grows, performance grows with it.

What matters most to me is that people develop both vertically and horizontally—expanding their skills, responsibility and confidence. The market is full of strong talent, and new team members often bring fresh ideas and valuable experience.

Both challenges are demanding, but also exciting—especially with a strong product foundation. Our brand portfolio and GEO coverage continue to expand, which gives affiliate managers powerful tools to succeed.

How do you support the growth of managers within your team?

I pay close attention to soft skills, starting from the interview stage. Energy, initiative and the ability to absorb information quickly are critical in the early months.

The onboarding phase is especially important. Motivation and adaptation go hand in hand—without a solid foundation, strong results simply won’t follow. That’s why I invest heavily in structured onboarding and early-stage support.

How do you give tough feedback while maintaining motivation?

Objectivity is key.

I give tough feedback regularly, but always in a constructive and friendly way. In most cases, it acts as motivation rather than pressure.

Mistakes are part of the job—only people who do nothing never make them. What matters is how someone reacts and improves. A leader’s role is to guide without killing initiative or the desire to grow.

How do you stay balanced during high-pressure periods?

Travel and sports.

I played football for 10 years before an injury forced me to stop. Now I occasionally compete in amateur mixed martial arts and play padel in my free time.

As for travel—it’s an addiction. I plan my next trip while I’m still on the current one. Without something on the calendar, the world feels about 10% less bright.

If you weren’t in iGaming…

To be continued.

But realistically, I’d still be close to this world—either in a related industry or in marketing. I thrive in fast-paced environments where things evolve constantly and every month brings new challenges.

Top-3 Blitz

Which skills will increase the value of an affiliate manager the most in the coming years?

  • Speaking multiple languages

  • Using AI as a practical working tool

  • Strong analytical and numbers-driven thinking

What should affiliates consider when choosing an affiliate program?

  • Public communication and media presence

  • Product quality and GEO performance

  • The team behind the brand—strong people matter

Which trends will shape iGaming in 2026?

  • AI as a powerful assistant, not a replacement

  • Growing importance of smaller, flexible GEOs

  • Continued market consolidation and holding structures

Join N1 Partners

Affiliates interested in launching new campaigns, testing offers or discussing tailored terms can reach out to Dmitry Filippov directly.

N1 Partners provides everything affiliates need to stay competitive: high-converting products, data-driven analytics with optimization insights, and hands-on support focused on long-term performance.

As a multi-brand affiliate platform and direct advertiser, N1 Partners unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals including CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is known for transparency, flexibility and a partner-first approach—where strong communication remains the foundation of sustainable success.

The post N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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