Bragg
Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business
Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, today proudly announces the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation.
In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360॰ AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.
This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.
Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.
In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.
Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.
As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.
His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.
Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze 
marketing and promotional toolset.
The Company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.
“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg. “His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
“Bragg has always struck me as a company where technology and innovation are key drivers,” said Luka Pataky. “This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”
“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
The post Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business appeared first on Gaming and Gambling Industry in the Americas.
Bragg Gaming Group has revealed a strategic alliance with Super Technologies (“Super”), a prominent global entertainment technology firm that also manages Sports betting and iGaming brands, to offer Bragg’s complete range of content aggregation and delivery services. This agreement positions Bragg as a crucial execution partner, providing a reliable, scalable content operation for Super Technologies’ diverse brand and jurisdiction portfolio.
The collaboration enhances a relationship that started in 2020 and has already experienced successful launches in Brazil, Belgium, Romania, and most recently, Serbia. The contract aims to assist Super’s bold strategic growth initiative by facilitating quick access to high-quality content, alongside ensuring the essential technical and compliance preparations for challenging regulated regions. The strategic alliance greatly improves Super’s platform content offerings and compliance scope. The arrangement centers on providing enhanced-quality, market-tailored games and encompasses the supply of third-party, proprietary, exclusive, and custom content through the Bragg Remote Games Server (RGS) and the Bragg HUB content distribution platform. Additionally, Bragg’s FUZE
promotional, engagement, and gamification toolset will be further deployed across specific selected content.
Bragg’s RGS is authorized, certified, or recognized for providing casino games and various iGaming products in over 30 globally regulated gaming markets. The Bragg HUB content delivery platform, undergoing constant updates, presently offers more than 13,000 titles. Bragg’s content pipeline is driven by its internal studios, Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, alongside its “Powered by Bragg” partners, all dedicated to delivering distinctive, localized content for over 30 regulated markets.
Matevž Mazij, CEO of Bragg Gaming Group, commented: “We are excited to be selected as preferred partner to Super Technologies. This partnership is built to win, providing frictionless services, unified delivery and promotional solutions to their multi-brand ecosystem and unlocking stronger performance, lower costs, and faster execution. We are a leading specialist in regulated market gaming aggregation, ready to power every Super Technologies brand, everywhere.”
Maxim Verplanken, VP Product – Gaming of Super Technologies stated: “Our decisions always derive from our driven customer-centric mindset. Selecting Bragg as our preferred content Delivery Partner was a strategic choice driven by the diversity of their content provider portfolio, as well as the strong technical support and partnership mindset that they have demonstrated. Furthermore, this partnership reflects the depth of our entertainment ecosystem and underscores the high quality of Bragg’s products and its consistent ability to deliver fully compliant, market-leading solutions.“
The post Bragg Partners with Super Technologies to Power Ambitious Strategic Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.
Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming Group is proud to announce it has successfully gone live with its proprietary and exclusive content on the Blaze platform in Brazil.
The launch includes all Bragg certified content in Brazil, comprising approximately 80 games, featuring regional favorites such as Electric Jungle and Mighty Mountain.
This launch is another step towards achieving Bragg’s 2025 goal of increasing revenue generated through the provision of high-margin exclusive online casino content.
By securing distribution with Blaze, a leading iGaming operator in Brazil, Bragg is executing the strategy to globally grow proprietary and exclusive content revenue through expansion of content and both existing and new content partnerships.
In addition to the revenue benefits, the partnership grows Bragg’s already stellar operations in the Brazilian regulated iGaming market, a market in which Bragg has seen significant growth since launching earlier this year.
Sara Mosallaee, Regional Director, LATAM at Bragg Gaming Group, commented: “The sheer scale of this launch, featuring our entire certified library of around 80 games, ensures we are maximizing our reach in this critical market.
Going live with Blaze directly supports our profitability goals and allows us to diversify our revenue stream through increasing the proportion generated via our proprietary and exclusive content.”
Jorge Domingos, Head of Igaming Integration from Blaze, stated: “The launch of Bragg’s full suite of content is highly anticipated by our customers. We are confident their exclusive titles, including local favorites, will perform exceptionally well, adding significant value to our casino offering in Brazil.”
The post Bragg Gaming Rolls Out Exclusive Proprietary Titles via Blaze in Brazil appeared first on Americas iGaming & Sports Betting News.
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