Latest News
kwiff and Millwall FC strike multi-year partnership
kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC.
kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.
This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.
Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.
Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”
Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
The post kwiff and Millwall FC strike multi-year partnership appeared first on European Gaming Industry News.
Compliance Updates
Platipus Granted UK B2B Licence
Platipus Gaming has secured a B2B license to function in the United Kingdom. This license permits the company to supply gaming content to operators licensed in the UK and marks an important achievement in Platipus’ continuous emphasis on regulatory compliance, operational uniformity, and responsible product delivery.
The UK Gambling Commission (UKGC) is acknowledged worldwide for its comprehensive regulatory structure and exceptional benchmarks in safeguarding players, ensuring technical compliance, and overseeing operations. Obtaining a UK B2B licence verifies that Platipus’ products, operational methods, and development strategies adhere to these criteria, showing that the firm can deliver content in line with rigorous regulatory requirements.
Importance for Operators
Collaborating with a Platipus-licensed provider allows UK-licensed operators to guarantee that content complies with UKGC standards. This minimizes the requirement for extra regulatory evaluations and facilitates more seamless incorporation of third-party content into licensed activities. All products are created and provided with a focus on responsible gambling and player safety, conforming to the technical and operational criteria set by the Commission.
Strategic Significance for Platipus
The UK licence showcases Platipus’ philosophy of compliance by design. Regulatory factors are incorporated early in the development process instead of being treated as a final review point. This method guarantees that products, processes, and operational frameworks are ready for regulated settings from the beginning.
Being regulated by the UKGC also allows Platipus to participate in other markets, where UK standards frequently serve as reference points. The license backs the company’s objective of ensuring steady product quality, dependable operations, and accountable content provision in various regions.
Priscila Ribeiro, Chief Strategic Officer, said: “Obtaining a UK B2B licence confirms that our internal processes, development approach, and products meet the regulatory expectations of one of the most scrutinised iGaming markets globally. It allows us to operate with UK-licensed operators within a clear compliance framework.”
Viktoriia Andreasen, Head of Marketing: “The UK market is highly structured and regulated, with detailed expectations for content providers. Holding this licence allows Platipus to engage with licensed operators while maintaining consistent operational and compliance standards, and ensures our content is designed and delivered responsibly.”
A Milestone for Operational Maturity
With its B2B license in the UK, Platipus Gaming begins a new phase of compliant operations. The license demonstrates the organization’s dedication to enduring operational dependability, adherence to regulations, and accountable product provision. It further verifies that Platipus is capable of providing content in one of the most strictly regulated iGaming markets globally, with all technical, operational, and compliance standards met.
This milestone signifies more than just an expansion in geography. It indicates that Platipus has organized procedures, strong governance, and a development approach centered on compliance, establishing a basis for ongoing regulated activities and sustainable growth across various markets.
The post Platipus Granted UK B2B Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards
Starting March 1, 2027, Finland’s gambling authority will begin handling online gambling license requests in anticipation of the iGaming market launch on July 1, 2027.
The necessary secondary legislation and associated technical requirements for effectively submitting an iGaming license application are anticipated to be released soon.
While the precise details remain unclear, it is evident that Finnish regulations will significantly differ from those in other Nordic countries, like Sweden or Denmark.
Due to these developments, Gaming in Finland will host a webinar on Thursday, March 5 at 14:00 CET/15:00 EET, titled “How Finland is different.”
Gaming in Finland founder Willem van Oort commented: “If you are considering entering the Finnish iGaming market, this webinar comes at a most opportune time: one or perhaps two weeks after the publication of the secondary legislation that is necessary to submit your license application. Naturally, we are particularly grateful to our local partners for helping us make sense of the license application process and the associated technical requirements.”
Topics and speakers
The webinar will cover the following topics:
Regulatory update
FAQ: The license application form
Technical requirements & acceptable solutions
At present, the following speakers have been confirmed:
Morten Ronde, Founding Partner, Nordic Legal
Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
Technical expert, Ubetec
Registration
Registration for the Gaming in Finland webinar is now open: https://us02web.zoom.us/webinar/register/WN_z604czymTd6un1ER7Lu0ng#/registration
The post How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate platform
Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program
Gamblers Connect, the award‑winning iGaming media and affiliate platform, has welcomed Ihor Zarechnyi, CEO and Founder of NeverEnding, as the latest expert in its Gamblers Connect Contributors Program.
Zarechnyi becomes the second established industry professional to join this curated roster, which prioritizes experienced practitioners over guest bloggers and emphasizes real‑world insight from leaders with “skin in the game.”
As head of NeverEnding, a dynamic iGaming studio built to eliminate bureaucracy and drive innovation, Zarechnyi brings a performance‑driven approach, rooted in his “Games, Growth, and No Excuses” philosophy. In his new role as one of the program’s 12 contributors, he will offer behind‑the‑scenes perspectives on building a game studio from scratch and launching effective global content strategies based on his extensive executive experience.
Gamblers Connect’s Founder, Gjorgje Ristikj, highlighted Zarechnyi’s unique outlook on product development. Ristikj noted that Zarechnyi’s “B2B backed by B2C power” approach focuses on creating games that deliver genuine market traction and strong player engagement — a shift away from superficial visibility toward meaningful industry impact. This aligns with the platform’s goal of delivering high‑value educational content on game mechanics, technological stability, and real operational challenges.
The post Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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