scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed a partnership with Latin American casino operator Juega en Línea.

Through this exclusive partnership, Juega en Línea strengthens its influence within key Latin American markets, in particular Peru, Chile, and Mexico.

Working with scoreconnect allows the operator to deliver a suite of comprehensive engagement solutions to grow its digital presence and strengthen engagement. Integrating scoreconnect’s Telegram Play creates a seamless gaming experience, complemented by advanced CRM tools that drive player engagement, support, and retention – all accessible within the Telegram environment.

scoreconnect’s Tipster Module gives expert players the chance to share insights and betting trends within the community. Juega en Línea has an extensive casino offering that will benefit from the Game Suggestion Module which leverages AI to suggest game recommendations suited to player preferences.  Later this month, scoreconnect will be in Rio to exhibit its ground-breaking solutions at SBC Summit Rio (Stand B580).

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scoreconnect CEO Antonio Ruggeri said: “Juega en Línea is a premier operator in the region, recognised for its secure and engaging gaming experience. Our leading recommendation engines and real-time messaging capabilities will power Juega en Línea’s expansion goals across the Latin American market.”

Juega en Línea Regional Marketing Director Grace Acelga added: “By leveraging this strategic partnership, we’re well set to strengthen our position as a market leader in Latin America. The collaboration with scoreconnect underscores a shared commitment to innovation, regulatory compliance, and enhanced player experience – ensuring sustained growth and market dominance in key regions.

Players can dive into the award-winning Bet with Streamers game, offering a socially charged experience where they bet alongside streamers for dynamic, real-time gameplay.

Players at Betsala can enjoy a socially charged experience like no other after the leading online sportsbook and casino in Chile put pen to paper on a deal to bring Livespins to its lobby for the very first time.

Livespins has revolutionised the way players engage with online casino and slots with its “Bet with Streamers” game which sits in the casino lobby and allows players to join a selection of streams at any given time.

Not only do players get to watch the streamer as they spin the reels on top-tier slot games, but they can bet with the streamer, too. If the streamer wins, they win – it’s that simple.

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This creates a group bet and shared experience while still choosing your own bet and number of spins, offering a high level of personalization.

Livespins is all about social interaction with players able to chat with each other and the streamer throughout – they can also drop emojis, reactions and gifs based on the action taking place across the reels.

Betsala has become one of the most popular online sportsbook and casino brands in Chile, with the addition of Livespins allowing it to further differentiate from its competition and deliver a new, exciting online casino experience to its players.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Players at Betsala can look forward to a thrilling online casino experience, with Livespins combining the excitement of slot gameplay and streaming in a unique way.

“We’re excited to bring the Livespins experience to Chile for the first time at Betsala, and can’t wait for players to try it out.”

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Albert Bellavista, CEO at Betsala, added: “We have become the go-to destination for online casino players in Chile because we have always embraced innovative content and experiences, and this deal with Livespins is a testament to that.

“Bet with Streamers offers a socially charged online casino experience like no other and we are confident that our players will be drawn to the thrilling gameplay, led by the streamer, and the option to bet on the action taking place across the reels.

“It’s a truly unique combination that promises to put players on the edge of their seats game round after game round.”

In the vibrant gaming industry in Chile, Francisco Leiva’s figure emerges as a key reference. A trained industrial civil engineer, his professional journey spans 35 years, from his beginnings in the public sector to his prominent role as Superintendent of Casinos, and more recently as Corporate Manager of Strategic Development at Marina del Sol. His entry into this industry, marked by challenges and significant achievements, reflects his commitment to progress and innovation. In this interview, Francisco shares his vision, experience, and accumulated wisdom over the years.

Could you tell us a bit about your career, professional trajectory, and path to where you are today; What motivated you to enter the Gaming industry?

I am an industrial civil engineer, and my career started in the public sector 35 years ago. Initially, I worked at the Ministry of Health and then at the Ministry of Finance, where I was involved in the drafting and legislative processing of various bills, such as the anti-money laundering law and the gaming casinos law.

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Given my work in the legislative process of the gaming casinos bill, after its enactment in February 2005, President Ricardo Lagos appointed me as the first Superintendent of Casinos to implement the law. It was a significant professional and personal challenge as it involved bringing an industry that was far behind similar developed countries as Chile up to date.

During your time as Superintendent of Casinos in Chile, what were the most challenging tasks you undertook, and what would you say was your legacy in the gaming industry?

The main challenge was implementing the new gaming casinos law, which involved setting up the Superintendency, hiring staff, and preparing all conditions for private investors to apply for new casino operation permits. This led to 52 projects being submitted for the 18 available casino permits, with investments exceeding US$ 755 million at the time. Foreign investment accounted for 55%, and national investment for 45%.

The result was the construction of 18 new casinos along with complementary facilities such as hotels, convention centers, restaurants, and other leisure facilities that turned these areas into tourist attractions in the cities where they were built.

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Undoubtedly, the main challenge was meeting the tender requirements within a tight timeframe. We managed to have a competitive process with operators from around the world, radically changing Chile’s gaming casinos industry.

The legacy was transforming the gaming casinos industry from seven municipal casinos to a modern industry with 24 top-level casinos and facilities.

What significant lessons have you learned throughout your career? And what message would you like to leave for future generations?

One lesson is that ambitious goals can only be achieved through dedication and by building motivated teams with clear objectives. It’s impossible to do it alone in tasks like these.

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I believe the message is to work with honesty, dedication, and without losing sight of the task entrusted to you.

Knowing you personally, not just professionally, what activity inspires you or helps you achieve balance in your life?

Since I was a child, I have been passionate about playing tennis, and I have tried to maintain this passion even as a senior player. In this sense, I think engaging in sports helps maintain a healthy mind and body, which is essential to counter the stress that comes with demanding and complex work.

Similarly, one cannot neglect family life, as they are the ones who will ultimately support you in difficult times.

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In summary, the only way, although not easy, is to harmonize work demands with a balanced life.

Finally, what is your opinion on hosting such an important international event in your country? And in a way, being one of the hosts to such important international personalities.

It is very important for the country to host such events that allow interaction among different actors in the gaming industry. It facilitates the exchange of experiences and networking, allowing the industry to continue developing. It is also important for public authorities, especially regulatory ones, to participate so they can understand the industry’s reality and see where the industry is heading given technological and cultural changes.

Francisco Leiva’s story in the gaming industry in Chile is an inspiring testimony of determination and success. From his crucial role in implementing the gaming casinos law to his contribution to the industry’s growth and modernization, his legacy endures as a beacon of positive change. Beyond his professional achievements, Francisco reminds us of the importance of balancing work and personal life, as well as the need to stay focused on values such as honesty and dedication. His optimism and commitment to the future of the gaming industry in Chile are a reminder that success is achieved through effort, teamwork, and a clear vision.

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