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Report affirms Ygam’s leading role in gambling harm prevention

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The latest Ygam impact report reiterates the integral role that the charity plays in preventing gaming and gambling harms among young people.

Between January 2024 to March 2025, Ygam trained nearly 10,000 delegates and reached and estimated 1.3 million children and young people across the UK – the highest reach figure since its inception in 2014. Recognised as the UK’s leading charity dedicated to prevention gambling harms among young people, Ygam has continued to set the standard in the sector.

The charity has significantly strengthened its focus on data, evaluation, and evidence-based practice, commissioning independent evaluations of four of its flagship programmes. These evaluations have generated robust insights into the long-term effectiveness of Ygam’s approach and are helping to shape the future of prevention education across the UK.

This report brings together a rich body of evidence, including independent evaluations, pre- and post-training feedback, and delegate testimonials – compiled to inform strategic direction and long-term effect.

Ygam’s growing prominence is reflected in its expanding reputation and influence across the youth sector. The charity continues to build strong partnerships with schools, universities, youth organisations, and community groups, ensuring its resources are embedded where they can make the greatest impact. Ygam is now working with esteemed brands including The Scouts, NSPCC, The Children’s Society, TSB Bank, Place2Be, and Barnardo’s.

The charity’s work has also been praised by Gambling Minister Baroness Twycross, who welcomed the publication of the report.

Parliamentary Under-Secretary of State at the Department for Culture, Media and Sport, Baroness Twycross, said:  “I welcome this report, which highlights Ygam’s vital role in educating more than one million young people on how to lead safer digital lives.

One of my key priorities as gambling minister is to strengthen protections around those most vulnerable to harmful gambling and I look forward to collaborating with Ygam in future as we continue to build a safer online space for young people.”

Helen Martin, Chief Operating Officer and Interim Chief Executive at Ygam, said: “I’m incredibly proud to present this impact report, which highlights Ygam’s leading role in the prevention field and our recognised expertise in safeguarding children and young people. Central to our success is a strong commitment to collaboration and the transformative power of partnership.

I’m delighted with the strides we’ve made in evaluating our work. While our reach figures are impressive, they represent just one facet of the significant impact we are achieving. By investing time and resources in rigorous evaluation, we ensure our programmes are not only evidence-based but also exemplify best-in-class standards and deliver lasting impact.

Our dedication to thorough evaluation, ongoing learning, and reflective practice empowers us to continually enhance our approach and meet the evolving needs of the communities we support. This commitment will continue to reinforce our position as trusted experts in the field.”

Key findings of the Impact Report 2024/2025:

  • 1,324,416 estimated young people reach through delegates trained.
  • 9,448 delegates trained in positions of care and influence over young people, including 3,762 teachers and youth workers.
  • 1 million social media impressions, marking 322% increase from 2023.
  • 97% of delegates would recommend Ygam training to a colleague.
  • 97% of delegates felt better equipped to identify and respond to gambling harms following Ygam training.
  • 50% of teachers and youth workers said they had implemented the Ygam materials in their classroom within 12 months of completing the training.
  • 2,134 volunteer leaders were reached through the Scout Association partnership, safeguarding an estimated 45,000 children and young people.
  • 50 universities visited across the UK.
  • 115,000 estimated university students reach.

This report reinforces the charity’s commitment to independent evaluation, learning, and reflection, which helps to continuously strengthen their our own portfolio and harm prevention efforts across the wider sector.

You can read Ygam’s full Impact Report 2024-5 here.

 

The post Report affirms Ygam’s leading role in gambling harm prevention appeared first on European Gaming Industry News.

Bohdan Bulatsan CTO of the Communications Hub

Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging

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European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.

To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.

 

At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?

We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo  mechanism, which allows account managers to block certain message types or specific regions when needed.

Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.

You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?

Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.

We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.

With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?

That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.

Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.

How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?

SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.

The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.

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Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group

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Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.

Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.

Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.

The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”

Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”

This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.

The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.

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WorldMatch Partners with MrBit

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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.

Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.

Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”

The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.

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