Industry Awards
Soft2Bet’s brand recognised for “Innovation in Casino” at EGR Marketing & Innovation Awards 2025
Soft2Bet is delighted to announce that its flagship brand, Betinia, has received the “Innovation in Casino” award at the EGR Marketing & Innovation Awards 2025, recognising the brand’s outstanding use of gamification to elevate user engagement within online casino entertainment.
The award highlights how Soft2Bet’s brand Betinia, has successfully integrated its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application), positioning it as a transformative force redefining the casino experience. In saturated and highly competitive markets, Betinia stands out by embedding MEGA as a core strategic framework, enhancing player motivation through personalised experience, progression-based mechanics, and engaging, content-rich interactions.
In 2024, Betinia achieved a high performance results and became the #1 app in local app stores, highlighting the effectiveness of Soft2Bet’s localisation, customization, and retention approaches. Moving beyond conventional bonuses, MEGA creates a player journey focused on achievement, narrative progression, and sustained engagement, leading to a 176% increase in player retention. By introducing virtual stadium-building, and collectable rewards, Betinia transformed gameplay into an engaging and continuously evolving digital adventure.
With more than 75% of users engaging through native apps, Betinia has showcased MEGA’s effectiveness in enhancing mobile retention while maintaining compliance in highly regulated markets, including Sweden and Denmark. The engine’s platform-agnostic architecture has further enabled smooth deployment across multiple jurisdictions, reinforcing Betinia’s reputation as one of the select few brands successfully delivering large-scale gamification in a compliant and sustainable way.
“We know how to create performing brands, and this win acts as a proof of concept for our B2B activities, as the whole industry acknowledges the full spectrum of our innovations in casino. All our brands demonstrate Soft2Bet’s commitment to excellence in customer experience, innovative design, and robust regulatory compliance,” stated Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.
Soft2Bet and its brands were shortlisted for 12 nominations, with Betinia securing five of these. By transforming traditional approaches to customer experience through the introduction of gamification, localisation, and customisation across all services, Soft2Bet is creating new standards for the industry to follow.
The post Soft2Bet’s brand recognised for “Innovation in Casino” at EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Amusnet
Amusnet Celebrates Double Victory at the Golden Spades Awards 2025
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Amusnet has announced that it has received two major awards – Online Provider of the Year and Best Debut in the Land-Based Sector – at the Golden Spades Awards 2025.
These recognitions highlight Amusnet’s strong performance in its core online vertical, as well as the positive reception of its first steps in the land-based market. The Golden Spades Awards are an industry event that highlights notable achievements and contributions across the gaming sector in Bulgaria and beyond.
Irina Rusimova, CCO of Amusnet, said: “These two awards are truly meaningful for us. Online Provider of the Year acknowledges our long-term commitment to building a strong online portfolio, delivering quality, and maintaining trusted partnerships in a highly competitive segment. The Best Debut in the Land-Based Sector award is equally inspiring, as this is a new strategic direction for us and shows that we are moving in the right direction. Both distinctions reflect the unity of our teams and the dedication behind everything we create.”
Receiving these two important awards reinforces the company’s ongoing commitment to excellence across all verticals.
The post Amusnet Celebrates Double Victory at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.
AOGGAB
EGT with two accolades from Golden Spade’s Awards 2025
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EGT received well-deserved recognition at the Golden Spade’s Awards 2025 ceremony. At the event, held on November 25, the company took the Slot Machine of the Year prize, and its CEO, Vladimir Dokov, was honored with a Certificate for Outstanding Contribution to the Development of the Gaming Industry.
EGT has been distinguished for the excellent performance of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. For only several months this year, they had numerous installations and have established themselves as players’ favorites in a number of markets around the world, thanks to the perfect combination of eye-catching design, unmatched comfort, and their compatibility with some of the most popular games from the company’s portfolio.
Mr. Dokov was granted the Certificate for Outstanding Contribution to the Development of the Gaming Industry in recognition of his exceptional impact on the sector in Europe and beyond and his role in positioning Bulgaria among the top gaming solutions providers on a global level.
When accepting the awards, he said: “I am honored to be here tonight among so many industry leaders and to receive these two accolades. They are irrefutable proof that even the most ambitious plans can be accomplished when you work with a team of talented and motivated professionals for whom innovation and technological progress are not just high values, but achievable goals. This success belongs to them.”
The Golden Spade’s Awards ceremony was part of the prestigious Gaming Industry Gala Dinner 2025, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. This year’s edition of the event, which was the third in a row, gathered leading companies and figures from Bulgaria and abroad under the motto “Together in Europe“ and gave them the opportunity to focus on topics like European integration, professional collaboration, and the shared vision for a sustainable future of the industry.
The post EGT with two accolades from Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Global Gaming Awards EMEA 2026
PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026
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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”
This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.
The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.
Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.
The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.
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