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Betsson Group Rolls Out Its Flagship Offering in Lithuania

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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.

Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.

Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”

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The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.

Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.

This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.

The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.

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Baltics

HIPTHER Baltics 2026: Powering iGaming & Tech Connections Through 3 Premier Events

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HIPTHER, the pioneering events organizer that first put the Baltics on the map for premium networking and learning in the iGaming and tech industries, is proud to announce the launch of HIPTHER Baltics: a new, expanded event format bringing three flagship conferences per year across Vilnius, Riga, and Tallinn.

Since 2018, HIPTHER has been at the forefront of industry development in the region with the event that became known as MARE BALTICUM Gaming & TECH Summit, rotating annually between the Baltic capitals. Now, as part of the events’ major rebranding and expansion, the Baltics receive dedicated focus through HIPTHER Baltics, offering professionals more opportunities than ever to connect, learn, and grow.

In 2026, HIPTHER Baltics will host three specialized events:

  • HIPTHER Baltics: VilniusiGaming Regulation & Fintech Integration
    21 April 2026 | Hilton Garden Inn Vilnius City Centre
  • HIPTHER Baltics: RigaCross-Border Compliance & Player Protection, Baltic Gaming Awards
    12 May 2026 | Grand Hotel Kempinski Riga
  • HIPTHER Baltics: TallinnDigital Governance & Startup Innovation & Nordic Focus
    2 June 2026 | Hilton Tallinn Park

Each conference will deliver premium learning and networking opportunities for stakeholders across iGaming, fintech, blockchain, AI, cybersecurity, and emerging tech sectors. Attendees can look forward to insightful panel discussions, interactive sessions, and unrivaled opportunities to build lasting connections.

Adding to the experience, each event will include:

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  • Day 0 Welcome Drinks – a relaxed pre-conference gathering to spark early connections.
  • Closing Networking Party – a vibrant celebration designed to strengthen business relationships and collaborations.
  • HIPTHER Academy – Launched in 2024, HIPTHER Academy is a structured learning platform embedded within conferences, empowering professionals with in-demand skills and recognized certifications in iGaming and Tech.

Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, stated about HIPTHER Baltics 2026: “Transforming MARE BALTICUM into HIPTHER Baltics marks a huge evolution in how we serve the iGaming and tech ecosystems of the region. By expanding from one annual summit to three flagship events, we’re able to provide more tailored, jurisdiction-specific experiences that dive deeper into the most pressing topics, while continuing to foster the premium networking and knowledge-sharing our community expects”.

With HIPTHER Baltics, the future of iGaming and tech collaboration in the region is brighter than ever!

👉 Learn more about HIPTHER Baltics & Get SUPER Early Bird Tickets Until 31 October 2025!

👉 Sponsor HIPTHER Baltics: Maximize brand exposure & Connect with Key Decision-makers in iGaming & Tech!

The post HIPTHER Baltics 2026: Powering iGaming & Tech Connections Through 3 Premier Events appeared first on European Gaming Industry News.

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Baltics

CT Interactive Expands its Certified Game Portfolio in Latvia

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CT Interactive has expanded its international footprint in Latvia with 60 newly certified games and a three-level jackpot tailored for the regulated iGaming market. This achievement underscores the company’s commitment to providing high-quality, engaging content.

“The certification in Latvia is an important step in our ongoing European expansion. We’re proud to introduce a diverse portfolio of games to this regulated market and to further strengthen our presence in the Baltic region,” said Martin Ivanov, COO at CT Interactive.

The newly certified portfolio includes 60 games, featuring top-performing titles that are part of CT Interactive’s three-level jackpot system — Hot Luck. Built on the principles of surprise and inclusivity, this jackpot system delivers a dynamic and rewarding experience for players of all types.

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The Hot Luck Jackpot boosts player engagement with its three-level random rewards, making gameplay more exciting and unpredictable. Players can now enjoy popular titles like Win Storm, Wild Clover and Hot 7’s x2 with added thrill thanks to the Hot Luck Jackpot. These games have proven successful across multiple markets and maintain a loyal player base.

The portfolio also features new titles from CT Interactive’s Buy Bonus product line, based on popular games like Duck of Luck, Fruits & Sweets, Doctor Winstein and Nanook the White Ghost. These upgraded versions include one- or three-level Buy Bonus features for even more dynamic gameplay.

The post CT Interactive Expands its Certified Game Portfolio in Latvia appeared first on European Gaming Industry News.

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Baltics

All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm

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Following applications by three companies, the Constitutional Court (CC) has initiated a case concerning restrictions on gambling operations in Riga, the court announced.

This is not the first time the issue of gambling regulation in Riga has reached the CC. Just last year, the court ruled in another case that a blanket ban on gambling across the entire administrative territory of Riga was unconstitutional. Afterwards, the city council promised to propose a new mechanism for restricting gambling. That mechanism is now also under review by the court.

The new case was initiated on the basis of applications by SIA Alfor, SIA Klondaika and SIA Olympic Casino Latvia regarding sections 2 and 3 of the Riga City Council’s binding regulations “On Restrictions of Gambling Operations in the Administrative Territory of Riga” adopted on the 26th of March.

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The contested provisions define the places and areas in Riga where gambling is not allowed, as well as the municipality’s actions in cases where permits have already been issued for locations where gambling is now prohibited.

Gambling is prohibited in municipal-owned properties, neighbourhood centres, educational institution premises and within 300 meters of them, as well as in railway stations, bus stations, airports and passenger ports, within 500 meters of such transport hubs and within 300 meters of other public transport stops. Restrictions also apply to certain functional zones, cultural monuments and protected areas defined in Riga’s spatial plan. However, the restrictions do not apply to four- and five-star hotels.

In addition, the contested provisions stipulate the cancellation of previously issued permits if gambling takes place in prohibited areas, and that any issued permit automatically expires five years after the relevant Riga City Council decision comes into force.

The applicant companies, which hold permits to operate gambling halls in Riga, argue that although the contested rules define specific places and areas where gambling is prohibited, in practice they amount to a blanket ban on such business throughout the city.

They argue that the restrictions limit business activity and property rights, and violate the principles of legal certainty and legitimate expectations. Therefore, they claim the rules are inconsistent with Articles 1 and 105 of the Constitution.

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Article 1 states that Latvia is an independent democratic republic. Article 105 provides that everyone has the right to property, that property must not be used against the public interest and that property rights may only be restricted by law.

The Constitutional Court has invited the Riga City Council to submit a written response by the 27th of October, outlining the facts and legal reasoning. The case preparation deadline is the 27th of January, 2026. The court will decide on the type and date of proceedings after preparation.

As previously reported by LETA, the new gambling restriction rules in Riga entered into force on the 1st of April.

A five-year transition period is provided for the cancellation of previously issued permits.

After adopting the rules, municipal officials admitted that all currently known gambling halls are located in areas where gambling will be banned, meaning the new regulations foresee the closure of all existing gambling halls in Riga.

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At the same time, the municipality emphasized that the restrictions do not cover the entire city and do not affect operators’ rights to open or expand gambling facilities in four- and five-star hotels.

The council also claimed that the rules were developed based on Constitutional Court recommendations and the results of public consultations held in February this year.

The Latvian Licensed Gambling Association had already announced in the spring that it would most likely challenge the new restrictions in the Constitutional Court, arguing that they are “neither proportionate nor lawful.”

Source: bnn-news.com

The post All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm appeared first on European Gaming Industry News.

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