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Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness
Superstar Singer is PlayUZU’s latest brand ambassador in Spain
Award-winning online casino brand PlayUZU, the Spanish-facing version of PlayOJO, has signed legendary Spanish singer David Bustamante as its official brand ambassador in Spain.
Bustamante, a multi-platinum recording artist with a fanbase spanning generations, brings star power and credibility to SkillOnNet-powered PlayUZU’s local marketing strategy.
Over a two-decade career, Bustamante has released 10 studio albums, achieved 19 platinum certifications, and performed more than 900 concerts across the country. He is also a familiar face on Spanish television, with high-profile appearances on shows like La Voz and La Voz Senior, where his charisma and energy make him a fan favourite.
The partnership comes as PlayUZU continues to build momentum in Spain’s fast-growing regulated iGaming market. By aligning with one of the country’s most recognizable and beloved entertainers, the brand aims to further boost awareness, reinforce its “transparent and fair play” positioning, and strengthen its appeal to mainstream Spanish audiences.
As brand ambassador, Bustamante will feature in a series of marketing campaigns across all digital media, helping to communicate PlayUZU’s core values. The partnership also signals the brand’s commitment to deeper local engagement in Spain and to delivering a truly localized gaming experience to each of the markets it operates in.
Helena Rico – Regional Marketing Director at PlayUZU – said: “David is the perfect ambassador for PlayUZU – authentic, engaging, and deeply connected to Spanish culture. His ability to reach audiences of all ages aligns perfectly with our mission to make online casino gaming more open, honest, and entertaining. We’re excited about the possibilities this collaboration brings.”
The post Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness appeared first on European Gaming Industry News.
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
The post Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America appeared first on Gaming and Gambling Industry in the Americas.
The Alcohol and Gaming Commission of Ontario (AGCO) is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.
The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.
Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.
The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.
A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO
Background:
Under Section 10(b) of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.
Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.
The post AGCO takes action to remove unapproved gambling machines from Ontario convenience stores appeared first on Gaming and Gambling Industry in the Americas.
Baltics
HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025
HIPTHER proudly announces its Strategic Media Partnership with Ace Alliance, the dynamic iGaming media hub under the Revpanda Group. This new collaboration begins with the highly anticipated Ace Alliance Riga 2025, taking place on August 14–15 in the heart of the Baltics.
Ace Alliance has quickly emerged as a force in the iGaming community, connecting professionals through curated events and immersive experiences. HIPTHER, the parent brand behind several of Europe’s most respected media outlets and boutique conferences in Gaming and Technology, is excited to support and amplify Ace Alliance’s vision through its online media outlets.
Supporting Real Connections at Ace Alliance Riga 2025
Ace Alliance Riga 2025 is designed for real conversations, real experiences, and real growth. With over 500 iGaming professionals expected, this two-day summer getaway in Riga offers a refreshing approach to networking – blending business and leisure for lasting impact.
From a private Daugava River cruise and executive business brunch to guided cultural walks and legendary parties, VIP ticket holders are treated to high-value interactions in an unforgettable setting. Keynotes from respected industry voices like Alexandre Tomic will further fuel strategic thinking and innovation.
HIPTHER will actively support the visibility and promotion of Ace Alliance’s events – beginning with this Riga edition – across its expansive global media network. In return, Ace Alliance becomes an official Media Partner for HIPTHER’s lineup of exciting conferences.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, stated about the partnership: “At HIPTHER, we thrive on identifying and supporting meaningful movements in the industry, and Ace Alliance is exactly that. Their community-first approach, creative event format, and focus on authentic connections make them a standout new player in the media and events space. We’re thrilled to support their growth and extend the experience to our audiences across Europe and beyond.”
Get Ready for a Summer to Remember
With limited VIP passes still available and sponsorship spots quickly filling up, now is the time to secure your place. Stay tuned to HIPTHER’s channels for upcoming announcements, featured stories, and an exclusive discount code for our audience.
Join the experience at Ace Alliance Riga 2025:
👉 https://acealliance.com/events/riga-2025/
Let the networking begin!
The post HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025 appeared first on European Gaming Industry News.
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