Latest News
The Unit Powers ParUp Golf Launch – Harnessing Tech, Community, and Social Betting
Founded by two betting industry stalwarts, ParUp Golf brings an eclectic range of exciting features to transform the amateur golf experience, with social betting set to launch in the next phase
The Unit, a leader in product design and development for sports betting and iGaming, is helping shake up the amateur golfing world by delivering the game-changing ParUp Golf app, after being chosen as ParUp Golf’s app development partner.
The launch is set to disrupt and streamline the logistical demands of organising and participating in recreational golf; the app will also introduce social betting features, gamifying the group golf UX, in future iterations of its rollout.
Free to download on the App Store and Google Play, ParUp Golf is designed to help small groups of friends or larger golfing societies manage and elevate their golf-day experience. By creating a digital clubhouse for scheduling and monitoring their rounds of golf, this agile control centre is now fostering more excitement and deeper engagement both before and during the round.
Users can log into the app to make use of a number of features that add to the entertainment, including:
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Live Leaderboards: See real-time scoring for both individual and team events during the round to crystallise positional awareness and fuel the battle for bragging rights;
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Digital Scorecards: An easy-to-use scoring system with minimal clicks for a best-in-class user-experience;
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Schedule Group Events: Organise events at more than 39,000 golf courses worldwide;
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Share & Invite Members: Seamlessly send an event link to ensure group members can join instantly in just one click;
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Highlight Key Event Details: Share event times, costs, prizes and other key information, plus track attendance and payments;
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Multi-Round Series Scoring: Track multi-round series leaderboards for weekend trips or season-long events;
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Team Formats & Side Games: Track longest drive and nearest-the-pin competitions, offering players a fun way to interact on golf days;
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Play Friendly Rounds: Set up casual rounds with friends anytime.
ParUp Golf is the latest product from two industry stalwarts. Ian Lowther is a former Head of Brand Marketing for Betway, and has also worked in senior leadership roles for Betfair, BetVictor and Ladbrokes. While his co-founder, Andy Dymock, also has an extensive background in gaming, having worked in senior management roles at Ladbrokes, BetVictor and The Ritz Club London. Dymock’s most recent role was with the German industry giant Merkur.
The application has been fully developed by The Unit, demonstrating its ability to create and execute robust, scalable platforms. Accordingly, ParUp Golf is another successful example of The Unit’s nous in creating native iOS and Android applications tailored to the specific needs of a client to enhance engagement, user experience and monetisation potential.
In a future phase of the launch, ParUp Golf will unveil a peer-to-peer betting feature, where players will be able to seamlessly place bets against each other within the app, with the winners of a specific side or social game taking their cut of any pooled prize pot.
Paddy Casey, Co-founder at The Unit, said: “We are very proud to have played our part in bringing ParUp Golf to market. It’s an innovative and incredibly useful platform that will add more excitement and gamification to the recreational, social golf experience.
“While The Unit is primarily associated with sports betting and iGaming, the production of the ParUp Golf app as a sports app in its first iteration is proof of how we can diversify and adapt our offering to different domains, formats and game types.
“Custom mobile app development is a key part of our core offering, and we are thrilled to be able to bring that expertise to the world of golf. We wish Ian, Andy and their team all the best with ParUp Golf and we’re very excited to see how it will grow in the coming years.”
Ian Lowther said: “We have launched ParUp Golf with the aim of making recreational group golf easier to manage and more fun to play. By partnering with The Unit, we have given ourselves the best possible chance of success.
“The technology provided by The Unit allows ParUp to create and maintain a more inclusive, more interactive, and more memorable golfing journey – via high-quality, easy-to-use reliable tech.
Andy Dymock said: “We will keep working with The Unit as we continue to grow. And with our background in sports betting, we are perfectly positioned to introduce social betting features into an upcoming phase of our launch. This will be one of several new features still to come, so watch this space!”
The post The Unit Powers ParUp Golf Launch – Harnessing Tech, Community, and Social Betting appeared first on European Gaming Industry News.
anti-quit challenge
HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January
With the new year in full swing, HIPTHER Movement is kicking off its 2026 season with a fresh twist on its community-powered running challenges. From January 26 to April 5, the HIPTHER Movement: Anti-Quit Running Challenge will push runners to stay active and consistent well past the typical drop-off period in February.
Why This Challenge Matters
Every year, millions of runners lace up in January, but by early February, many resolutions fade. According to global fitness statistics, over 70% of runners abandon their goals before spring.
HIPTHER is taking a different approach — by creating a challenge designed specifically for this dropout window, promoting long-term consistency and fun competition in a supportive, global community.
A Two-Tier Challenge to Make It Fair and Fun
To make things even more exciting and inclusive, the 2026 running challenge introduces two separate leaderboards:
1. Tier 1 – “The Titans”
This is where the top 10 runners from previous editions will battle it out. These are the athletes who consistently top the weekly charts and push the boundaries of mileage. It’s a high-stakes leaderboard for elite-level fun and endurance.
2. Tier 2 – “The Momentum Makers”
The rest of the community – from weekend joggers to returning runners – will compete in their own leaderboard. This tier is about building momentum, staying motivated, and celebrating personal bests – no matter the distance.
“We’ve seen the same five to ten names dominate the top spots, which is amazing – but we wanted to give everyone else a space to thrive, especially newer members or those coming back from injury or burnout,” says Zoltan Tundik, Co-Founder of HIPTHER.
Challenge Period: January 26 – April 5, 2026
Participants can log their runs via Strava and automatically appear in the weekly leaderboard updates published across HIPTHER’s channels.
How to Join
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Already a member of the HIPTHER Run Club on Strava? You’re automatically enrolled.
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Not yet in the club? Join here – it’s free and open to all.
Weekly Highlights, Spotlights & Prizes
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Weekly shout-outs for standout performances
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Surprise giveaways for participation, not just podiums
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Social media badges & stickers for personal sharing
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Featured runners in the HIPTHER Talks Podcast and newsletters
No Dropouts This Time
The mission? To create a habit, not a spike. Runners who complete at least 8 weeks of the challenge will receive a virtual certificate and earn a chance to be featured in HIPTHER’s growing digital health and wellness community.
Don’t Worry, Cyclists: Your Time Comes This Summer
While this first 2026 challenge focuses on running, the HIPTHER Summer Ride-Off Challenge will return in June 2026, covering both road cycling and indoor sessions.
Final Word
Whether you’re a seasoned athlete or just getting back into running, this is your chance to be part of something bigger. The HIPTHER Movement isn’t just about leaderboards – it’s about consistency, community, and crushing that February slump.
Follow HIPTHER Movement on:
Let’s start strong — and stay strong. See you on the leaderboard!
The post HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
WinSpirit receives Special Recognition as Most Innovative Online Casino Operator
Online casino brand WinSpirit has received Special Recognition in the Most Innovative Online Casino Operator category at the European iGaming Awards, held on January 19 — a respected industry event celebrating excellence and innovation across the global iGaming sector.

Since launching in 2022, WinSpirit has rapidly gained attention for its dynamic approach to product development, player engagement, and platform growth. The brand blends innovative tools with entertainment-driven experiences, earning recognition from both users and the wider industry.
Over the past year, WinSpirit has introduced interactive formats like WinSpirit Stories and Threads, expanded its real-time Gift Shop loyalty system, and continued to invest in smart personalisation features. This has contributed to significant growth across key areas, including retention, session frequency, and VIP activity.
The award adds to the brand’s growing list of accolades, which already includes Rising Star (SBC Awards), Voice of the People (Casino Guru Awards), and World’s Best Online Casino (World Casino Awards). WinSpirit also maintains top-tier player ratings across major review platforms, including 4.6/5 on Trustpilot and 8.9/10 on AskGamblers.
With this Special Recognition from the European iGaming Awards, WinSpirit further reinforces its position as one of the most innovative and dynamic brands in modern online gaming — driven by rapid evolution and a clear player-first vision.
Casino Industry News
WinSpirit receives Special Recognition as Most Innovative Online Casino Operator
WinSpirit, the rapidly ascending online casino brand, has been awarded Special Recognition as the Most Innovative Online Casino Operator at the prestigious European iGaming Awards. The ceremony, held on January 19 in Barcelona, brought together the global iGaming elite to celebrate excellence, technical evolution, and industry-leading innovation.

Since its market debut in 2022, WinSpirit has carved out a distinct identity by prioritizing dynamic product development and immersive player engagement. This latest recognition highlights the brand’s successful efforts to merge cutting-edge technology with entertainment-driven user experiences.
Redefining Player Interaction
The award specifically acknowledges WinSpirit’s aggressive roadmap over the past twelve months. Key milestones that caught the judges’ attention include:
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Interactive Content Formats: The launch of WinSpirit Stories and Threads, which bring a social-media-inspired engagement layer to the gaming platform.
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Loyalty Evolution: The expansion of its real-time Gift Shop loyalty system, rewarding players with tangible value in a seamless, instant-access format.
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Smart Personalization: Continued investment in AI-driven personalization features that tailor the gaming environment to individual player preferences.
These innovations have driven measurable success for the brand, with WinSpirit reporting significant growth in player retention, session frequency, and activity within its VIP tiers.
A Growing Legacy of Excellence
This Special Recognition is the latest addition to a mounting trophy cabinet for the brand. WinSpirit’s previous accolades include:
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Rising Star (SBC Awards)
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Voice of the People (Casino Guru Awards)
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World’s Best Online Casino (World Casino Awards)
Beyond industry awards, the brand maintains exceptional standing with the players themselves, boasting a 4.6/5 rating on Trustpilot and an 8.9/10 on AskGamblers.
As WinSpirit moves into the remainder of 2026, the company reaffirms its “player-first” vision, positioning itself as a primary driver of the next generation of digital gaming.
The post WinSpirit receives Special Recognition as Most Innovative Online Casino Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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