Latest News
The Unit Powers ParUp Golf Launch – Harnessing Tech, Community, and Social Betting
Founded by two betting industry stalwarts, ParUp Golf brings an eclectic range of exciting features to transform the amateur golf experience, with social betting set to launch in the next phase
The Unit, a leader in product design and development for sports betting and iGaming, is helping shake up the amateur golfing world by delivering the game-changing ParUp Golf app, after being chosen as ParUp Golf’s app development partner.
The launch is set to disrupt and streamline the logistical demands of organising and participating in recreational golf; the app will also introduce social betting features, gamifying the group golf UX, in future iterations of its rollout.
Free to download on the App Store and Google Play, ParUp Golf is designed to help small groups of friends or larger golfing societies manage and elevate their golf-day experience. By creating a digital clubhouse for scheduling and monitoring their rounds of golf, this agile control centre is now fostering more excitement and deeper engagement both before and during the round.
Users can log into the app to make use of a number of features that add to the entertainment, including:
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Live Leaderboards: See real-time scoring for both individual and team events during the round to crystallise positional awareness and fuel the battle for bragging rights;
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Digital Scorecards: An easy-to-use scoring system with minimal clicks for a best-in-class user-experience;
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Schedule Group Events: Organise events at more than 39,000 golf courses worldwide;
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Share & Invite Members: Seamlessly send an event link to ensure group members can join instantly in just one click;
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Highlight Key Event Details: Share event times, costs, prizes and other key information, plus track attendance and payments;
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Multi-Round Series Scoring: Track multi-round series leaderboards for weekend trips or season-long events;
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Team Formats & Side Games: Track longest drive and nearest-the-pin competitions, offering players a fun way to interact on golf days;
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Play Friendly Rounds: Set up casual rounds with friends anytime.
ParUp Golf is the latest product from two industry stalwarts. Ian Lowther is a former Head of Brand Marketing for Betway, and has also worked in senior leadership roles for Betfair, BetVictor and Ladbrokes. While his co-founder, Andy Dymock, also has an extensive background in gaming, having worked in senior management roles at Ladbrokes, BetVictor and The Ritz Club London. Dymock’s most recent role was with the German industry giant Merkur.
The application has been fully developed by The Unit, demonstrating its ability to create and execute robust, scalable platforms. Accordingly, ParUp Golf is another successful example of The Unit’s nous in creating native iOS and Android applications tailored to the specific needs of a client to enhance engagement, user experience and monetisation potential.
In a future phase of the launch, ParUp Golf will unveil a peer-to-peer betting feature, where players will be able to seamlessly place bets against each other within the app, with the winners of a specific side or social game taking their cut of any pooled prize pot.
Paddy Casey, Co-founder at The Unit, said: “We are very proud to have played our part in bringing ParUp Golf to market. It’s an innovative and incredibly useful platform that will add more excitement and gamification to the recreational, social golf experience.
“While The Unit is primarily associated with sports betting and iGaming, the production of the ParUp Golf app as a sports app in its first iteration is proof of how we can diversify and adapt our offering to different domains, formats and game types.
“Custom mobile app development is a key part of our core offering, and we are thrilled to be able to bring that expertise to the world of golf. We wish Ian, Andy and their team all the best with ParUp Golf and we’re very excited to see how it will grow in the coming years.”
Ian Lowther said: “We have launched ParUp Golf with the aim of making recreational group golf easier to manage and more fun to play. By partnering with The Unit, we have given ourselves the best possible chance of success.
“The technology provided by The Unit allows ParUp to create and maintain a more inclusive, more interactive, and more memorable golfing journey – via high-quality, easy-to-use reliable tech.
Andy Dymock said: “We will keep working with The Unit as we continue to grow. And with our background in sports betting, we are perfectly positioned to introduce social betting features into an upcoming phase of our launch. This will be one of several new features still to come, so watch this space!”
The post The Unit Powers ParUp Golf Launch – Harnessing Tech, Community, and Social Betting appeared first on European Gaming Industry News.
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New partnership to enhance player engagement and revenue through ThrillPots
integration
BOYLE Casino, brought to you by one of the UK and Ireland’s leading independent betting and gaming operators, BOYLE Sports, has strengthened its product offering through a new partnership with B2B jackpot specialist ThrillTech.
The deal sees BOYLE Casino integrate ThrillTech’s flagship ThrillPots product into its gaming and casino offering, enabling player-funded, side-bet jackpots across its digital casino and sportsbook platforms.
The integration is now live for customers in both the UK and Ireland, with additional rollouts planned across other regulated markets in 2026.
ThrillPots allows operators to launch bespoke, player-funded jackpot mechanics designed to drive measurable increases in engagement, retention, and monetisation.
Each jackpot is funded directly by opt-in player contributions, giving operators a fully compliant and scalable tool to boost incremental revenue without disrupting gameplay.
Faye Williams, Head of Business Development at ThrillTech, said: “Partnering with BOYLE Casinos and BOYLE Sports marks another major milestone in our growth across Europe. BOYLE Sports is one of the most trusted and respected brands in UK and Irish betting, and its commitment to offering players fresh, responsible, and high-performing experiences makes this a perfect fit.
“ThrillPots was built to deliver tangible revenue uplift while enhancing entertainment value for players – and we’re excited to see it go live with such an iconic operator.”
BOYLE Sports Gaming Director Steve Payne added: “At BOYLE Sports and BOYLE Casino, we’re always looking for innovative, compliant ways to add excitement for our customers. ThrillTech’s player-funded jackpot model gives us a flexible new mechanic that strengthens engagement across multiple verticals while maintaining our focus on responsible growth.
“The integration process was seamless, and we’re confident our players will enjoy the added thrill that ThrillPots guarantees.”
The partnership follows a series of operator integrations for ThrillTech in 2025, as demand for its licensed player-funded jackpot solutions continues to grow across regulated markets worldwide.
The post BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland appeared first on European Gaming Industry News.
Reading Time: < 1 minute
REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.
The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.
BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”
Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”
The post REEVO Partners with BEON appeared first on European Gaming Industry News.
2025 Gaming in Germany Conference
Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference
Reading Time: 2 minutes
In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.
Key topic: Evaluation of 2021 State Gambling Treaty
The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.
The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.
While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.
Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”
Breakout program
In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.
Agenda & registration
The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.
The event’s agenda – including breakout program – is available here.
Registration for the 2025 Gaming in Germany Conference is now open.
The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.
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