Pioneering data-driven service provider joins forces with leading online casino operator to introduce AI-powered solutions for optimal decision-making 

Golden Whale, a leading provider of data-driven solutions for the iGaming industry, has announced it has formed a new strategic partnership with Swiss Casinos that will enhance the company’s daily operations with the addition of powerful new AI and ML capabilities.

Operating a series of land-based casinos and its own dedicated online platform swisscasinos.ch, Swiss Casinos is already one of the country’s most popular and trusted brands, but CEO Marcel Tobler was keen to instil a data-driven culture that will help the business remain at the very forefront of innovation.

As a company that specialises in data science and using AI and ML to turn complex information into actionable, real-time insights that drive uplift and boost retention, Golden Whale was happy to answer the call and will now integrate its cutting-edge systems into the Swiss Casinos set-up.

With Swiss Casinos having also partnered with London-listed gaming technology provider, Playtech, the new deal will empower the operator to deploy optimal decision-making and enhanced control measures across the latter’s Swiss online casino platform which launched a few years ago.

Underpinned by the advanced AI capabilities of Foundation and the semi-automated machine learning models of LOOPS, Golden Whale is able to provide highly accurate predictions on user behaviour that can completely overhaul operators’ retention and rewards strategies.

With each insight being optimised on an individual basis, Golden Whale provides highly personalised recommendations for the next best action, offer or incentive, with operators able to respond to user behaviour in real-time and deploy automated actions that increase engagement.

While the technology has myriad use cases for operators, some of the standout benefits include:

• AI-powered tools that continuously learn and improve: Improve retention and enhance specific campaigns with AI/ML-generated, highly accurate and fast predictions of LTV and ROI that can improve results with each new iteration.
• Real-time data-driven incentive guidance: Personalise the user experience and platform economics with tailored recommendations and enhanced bonus discipline that adapts and is optimised based on individual user behaviour.
• In-session churn prevention: Detect and respond to churn risks in real time by proactively engaging with the customer while they’re still on-site.

Of course, with that merely being the tip of the iceberg in terms of the advanced optimisation features that Golden Whale provides, both parties are looking forward to rolling out the technology on the Swiss Casinos network and discovering where it can have the greatest impact.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “As one of Switzerland’s most established casino brands, we’re honoured at the trust Swiss Casinos has placed in our solutions and can’t wait to explore how we can take their operations to the next level. Through our combination of AI and machine learning, we’ll provide tailored recommendations, insights and enhanced platform control that boost both acquisition and retention while provably generating the maximum uplift.”

Marcel Tobler, Chief Executive Officer at Swiss Casinos, said: “Incorporating the latest AI and ML technology is mandatory for businesses aiming to remain competitive in today’s iGaming landscape, so we’re delighted to be partnering with Golden Whale to stay ahead of the game. By using their advanced suite of data-driven tools on our network, we’ll be able to provide a more personalised service to players that promotes sustained engagement and a better all-round user experience.”