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Logifuture-powered Bet9ja renews support for Nigeria national team with ‘Let’s Do It Again’ campaign ahead of AFCON 2025

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Extended partnership announced ahead of next week’s Unity Cup tournament in London

Leading African sportsbook Bet9ja has renewed its support for the Nigeria national team ahead of the 2025 Africa Cup of Nations.

Bet9ja collaborated with Nigerian Football Federation partners Sportdotcom for AFCON 2023 to launch the first ‘Let’s Do It Again’ campaign – in reference to the fact Nigeria are hunting for their fourth continental title.

The partnership has now been extended for AFCON 2025 after Nigeria booked their place at the tournament, which kicks off in Morocco in December. The Super Eagles have been drawn alongside Tanzania, Tunisia and Uganda in Group C of the tournament.

The announcement comes ahead of next week’s Unity Cup tournament, in which Nigeria, Ghana, Jamaica, and Trinidad and Tobago will go head to head at Brentford’s Gtech Community Stadium. The tournament sees semi-final matches on May 27 and May 28, ahead of the final on May 31.

Bet9ja is Nigeria’s leading sportsbook and is powered by Logifuture, global leader in B2B operations providing state-of-the-art iGaming products and services.

Bet9ja chairman Kunle Soname said: “We’re proud to renew our support for the Super Eagles as they ramp up their preparations for another tilt at the AFCON title. After lifting the trophy in 1980, 1994 and 2013 we’re backing them to go all the way again – Let’s Do It Again for 2025!

“Football is a unifying force across Africa and our partnership reflects our deep commitment to the game, the fans, and the future of Nigerian sport. This renewed partnership is about more than just brand alignment – it’s about national pride and shared ambition.

“By supporting the Super Eagles once again, Bet9ja aims to rally fans across Nigeria and beyond, reigniting the spirit of belief and unity that football brings to the nation.”

Toyosi Oyetunji, Senior Partner at Sportdotcom Limited, said: “At Sportdotcom, we are proud to once again partner with Bet9ja on the Let’s Do It Again campaign for the Super Eagles as they head to AFCON 2025 in Morocco. The buzz we created together during the last tournament was only the beginning. This time, we’re taking it to the next level – with more energy, more passion, and an unshakable belief in our team. As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united. Let’s Do It Again… Naija 4 the win!”

The post Logifuture-powered Bet9ja renews support for Nigeria national team with ‘Let’s Do It Again’ campaign ahead of AFCON 2025 appeared first on European Gaming Industry News.

Africa

SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

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SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.

The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.

“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.

“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”

Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.

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NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations

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The National Lotteries and Gaming Regulatory Board Uganda (NLGRB) intensified its nationwide crackdown on illegal gaming operations, seizing over 80 unauthorised gaming machines in Mbarara and Ibanda cities under its operation name “Mashine Haramu.”

According to the NLGRB Operations Manager, Mr. Steven Tabaruka, more than 6000 illegal gaming machines have so far been impounded across Uganda as part of the ongoing enforcement operation.

The operation targets unregulated gaming operators, suppliers, and manufacturers that exploit unsuspecting Ugandans and undermine the integrity of the industry.

Mr. Tabaruka said that the Board’s goal is to protect Ugandans by eliminating illegal gaming activities and promoting responsible gaming. He encouraged individuals in the gaming business to reach out to the NLGRB offices in Mbarara or the head office in Kampala to regularise their operations.

The National Lotteries and Gaming Regulatory Board continues to urge the public to report suspicious or illegal gaming activities as part of efforts to ensure a safe and regulated gaming environment for all.

The post NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations appeared first on European Gaming Industry News.

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Africa

Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.

This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.

These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.

“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.

“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.

The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.

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