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Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer

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Clever Advertising, the performance marketing partner for tier one iGaming operators, is thrilled to welcome back Andre Sousa Machado as Chief Commercial Officer. A “boomerang” talent, Andre originally joined the team eight years ago—spending six years leading R&D and sales—before moving to Sportradar as Head of Publisher Relations & Affiliation, where he built ad-tech solutions and affiliate networks for tier one operators such as bet365, Entain, Fanduel, and Betway US.

At Clever Advertising, Andre will work with tier one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”

Clever Advertising specialises in iGaming marketing. The Company offers a no-risk, revenue-share approach and an end-to-end service—from creative production and influencer campaigns to data-driven media buying across affiliate, paid social, SEM, and emerging channels. Clever Advertising’s proprietary analytics platform and compliance tools ensure full transparency, measurable results, and exclusive audience access without any upfront fees or minimum spend.

The post Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer appeared first on European Gaming Industry News.

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PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK

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Pragmatic Play has introduced Free Bet Blackjack, a fresh take on the classic table game designed to give players more strategic flexibility and greater reward potential. The new release allows players to Double Down and Split at no additional cost, delivering a more dynamic and engaging live casino experience.

Free Double Down and Split Mechanics

Free Bet Blackjack adds a new strategic layer by enabling players to:

  • Double Down for free on totals of 9, 10, and 11

  • Split pairs at no extra cost (excluding 10s and face cards)

  • Double Down After Split in qualifying scenarios

These mechanics enhance decision-making and create more opportunities to maximize winning potential without increasing the original wager.

Enhanced Gameplay Features

The game also includes the Push on 22 rule, meaning active bets are returned if the dealer busts on 22 (except when facing a winning blackjack). Additional features include:

  • Popular side bets such as Perfect Pairs and 21+3

  • Up to seven seats per round

  • Smooth live dealer gameplay for an immersive table experience

Together, these elements deliver a fast-paced format that balances traditional blackjack fundamentals with modern enhancements.

Strengthening Pragmatic Play’s Live Blackjack Offering

Free Bet Blackjack joins Pragmatic Play’s extensive live casino lineup, which features hundreds of tables and customizable environments powered by Smart Studio technology. The new title complements established games such as Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack, further expanding the provider’s live blackjack portfolio.

Irina Cornides, Chief Operating Officer at Pragmatic Play, noted that the game introduces more strategic freedom while enhancing the classic blackjack format with accessible, player-friendly features.

A More Rewarding Take on a Classic

With free betting options, expanded strategy, and modern live casino features, Free Bet Blackjack reinforces Pragmatic Play’s commitment to innovation in table games. The release offers operators a distinctive addition to their live casino offering while delivering players a familiar experience with greater flexibility and excitement.

The post PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andréia Oliveira Betsul’s Operations Director

Betsul and Vibra Solutions Debut Brazil’s First Native Betting App

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Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.

Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.

The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”

The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PlayOJO Player Turns £4 into Record £3.6M on ‘The Goonies™: Jackpot King™’ Slot

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A single £4 spin on The Goonies™: Jackpot King™ has delivered a life-changing £3.6 million jackpot for a player at PlayOJO. The win, triggered on 6 February 2026, ranks among the largest payouts in the platform’s history.

The player, known as Mandz43, joins the top tier of jackpot winners at PlayOJO, the flagship casino brand of SkillOnNet, which is recognized for its “fair casino” model that pays winnings without hidden wagering requirements.

Progressive Jackpot Power from Blueprint Gaming

The win was awarded through Jackpot King, Blueprint Gaming’s progressive network spanning multiple slot titles. Since launching in 2019, the network has attracted hundreds of thousands of players, with jackpots growing continuously across participating games.

The Goonies™: Jackpot King™, inspired by the classic adventure film The Goonies, combines nostalgic storytelling with modern slot mechanics. Players follow the hunt for One-Eyed Willy’s treasure through features including:

  • Treasure maps and chest bonuses

  • Free spins rounds

  • Progressive jackpot triggers available on any spin

As this record win proves, even a modest stake can unlock the top prize.

Industry Reaction

Andrew Steddy, UK Country Director at PlayOJO, described the payout as one of the most significant jackpots seen in the sector and celebrated the collaboration with Blueprint Gaming in delivering record-breaking moments for players.

Samuel Haggblom, Director of Business Development at Blueprint Gaming, highlighted the win as a milestone for the Jackpot King network, underlining both the scale of the progressive prize pool and the enduring appeal of The Goonies™ slot.

Why Progressive Jackpots Continue to Drive Engagement

Record payouts like this reinforce the appeal of progressive networks, where prize pools accumulate across games and operators. For players, the attraction lies in the possibility of massive returns from small stakes. For operators, headline wins generate strong engagement and brand visibility across competitive iGaming markets.

The post PlayOJO Player Turns £4 into Record £3.6M on ‘The Goonies™: Jackpot King™’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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