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The certification recognises AC Sparta Praha and Betano’s joint efforts in turning the epet ARENA into a more accessible stadium and creating inclusive matchday experiences for all fans.

AC Sparta Praha has received the Access Champions certificate from AccessibAll, the international organisation that evaluates accessibility standards in football stadiums. Betano, AC Sparta Praha’s main sponsor, played a key role in this distinction by funding the initial accessibility report that guided the club’s improvements and helped shape its long-term inclusion strategy. This recognition makes AC Sparta Praha one of only two clubs in the world that have earned this award, following Atlético Madrid.

Before the match against Teplice, AC Sparta Praha and Betano representatives received the Access Champions certificate from the international organisation AccessibAll. The certificate recognises excellence in accessibility for fans with disabilities.

As part of the event, AC Sparta Praha and Betano presented a cheque for 500.000 CK to the non-profit organisation Znakovárna z. s., which provides Czech Sign Language interpreting for the club. Starting with the match against Teplice, AC Sparta Praha, Betano and Znakovárna will begin a long-term cooperation on creating and regularly publishing pre-match programme videos interpreted into Czech Sign Language for every home game of the first team.

“The AccessibAll award confirms that we are on the right path. We focus on concrete steps that bring immediate benefits to our fans. We thank Betano for their support and cooperation — without it, many of these measures would not have been implemented to the extent and quality they are today. Our vision is for every fan, regardless of their needs, to feel comfortable and safe at our stadium,” said AC Sparta Praha’s CSR Manager, Irena Smetanová.

“We are glad that, together with AC Sparta Praha, we are making the football experience accessible to all fans with disabilities. We rely on practical solutions that truly make a difference in the stadium — from navigation beacons to expanded barrier-free areas and enhanced matchday services. Our ambition is for every fan to fully enjoy the game,” added Adam Srb, Marketing Manager for Betano in the Czech Republic.

In recent seasons, AC Sparta Praha, together with Betano, has implemented a number of improvements to enhance accessibility at the epet ARENA for fans with disabilities. The stadium has been equipped with audio navigation beacons for visually impaired fans. Wheelchair platforms have been expanded, with increased capacity for visiting wheelchair-using fans. The club has also adapted its digital environment to be clear and user-friendly for fans with specific needs. Since autumn, regular stadium tours have been held — for blind and visually impaired fans in odd months, and for deaf fans in even months. For blind supporters, the club provides audio descriptive commentary through individual receivers in cooperation with Livesport. The pre-match programme on the big screens now includes subtitles, and a summary of the programme is interpreted into sign language.

The Access Champions programme comprehensively assesses clubs. It covers stadium infrastructure, fan and community engagement, digital accessibility, matchday services for home and away fans with disabilities, as well as leadership and awareness in the field of inclusion.

“Access Champions certification was created with the real needs of fans in mind. We evaluate how a club thinks about accessibility, how it implements it in practice, and how it maintains high standards throughout the season. AC Sparta Praha has demonstrated a systematic and consistent approach across all areas — from infrastructure to matchday services and community engagement. This award confirms that accessibility is part of the club’s culture,” said AccessibAll CEO Olivier Jarosz.

AC Sparta Praha and Betano will continue to develop their cooperation with community organisations and international partners, expand the use of sign-language interpreting and closed captioning, continuously improve the digital environment, and strengthen matchday services. The goal is to make accessibility a permanent standard of the club environment.

The post AC Sparta Praha Becomes the Second Club Globally to Receive the Access Champions Certificate appeared first on European Gaming Industry News.

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Betano, the premium global sports betting and gaming brand of Kaizen Gaming, and official partner of FC Bayern München, launched its first joint TV campaign to celebrate the new partnership. The spot, which will air across Germany, celebrates the club’s proud legacy of success and its ambitious future, featuring two of the club’s iconic figures.

The spot follows an aspiring player wearing an FC Bayern training kit with Betano on the sleeve undergoing a symbolic journey that represents the club’s relentless pursuit of victory. Blending live-action with cutting-edge animation, the player moves through moments that evoke FC Bayern’s glorious past, inspired by the powerful presence of club legends Stefan Effenberg and Raimond Aumann. This journey through the club’s heritage culminates in a look toward the future and the trophies yet to be won by the next generation. The spot concludes with the compelling tagline: “Genau So”.

Pablo Puertas, Marketing Director at Kaizen Gaming, said: “This campaign marks another major milestone in our exciting partnership with FC Bayern München, and we wanted to create something truly special. The spot captures what Betano stands for: a premium, high-tech, and immersive experience that puts the fan and the sport at the heart of everything we do. By featuring legends like Stefan Effenberg and Raimond Aumann, we are building a bridge between FC Bayern’s proud past and its digital future. We are not just a sponsor; we are part of the fan’s journey – and this campaign perfectly expresses that commitment.”

Leonidas Arvanitis, Creative Director at Another Circus, said: “Our initial thoughts, when we were asked to create a concept for Betano’s sponsorship of FC Bayern München, were: What are the elements that make up a new member of the FC Bayern family? What does one need to have in order to truly be part of such a great club? Well, it’s certainly not only one thing. It’s the rich history of victories and trophies, the legends who forged the dreams, the values that remain unchanged. But first and foremost, it’s the hard work you have to put in every single day. Betano’s logo on the iconic FC Bayern München training shirt is a testament to that. And it transforms the young hero of our film into an FC Bayern player in spirit.”

The post Betano and FC Bayern Kick Off First TV Campaign “Genau So” appeared first on European Gaming Industry News.

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The parent company of Betano wins the “Operator of the Year” title for the second consecutive year, while adding a total of six new awards in its collection. 

Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has retained its title of “Operator of the Year” in the iGaming industry and won a total of six awards at the prestigious EGR Operator Awards ceremony, held on October 22^nd in London.

For the second year running, Kaizen Gaming secured the “Operator of the Year” award, highlighting its leading position in the sector, driven by the company’s international presence in 19 markets and its top place in many of them. At the same time, Kaizen Gaming continues to stand out for its focus on responsible gaming and on innovative products that provide its 13 million users across the world with gaming experiences of the highest calibre. Its success is further strengthened by partnerships with some of the most prestigious organizations in global sports and a commitment to supporting local communities across its footprint.

On top of “Operator of the Year”, Kaizen Gaming won the titles of “Casino Operator of the Year” and “Sports Betting Operator of the Year,” becoming the first company in history to claim all three awards, a testament to its excellence across every aspect of its platform. Especially with regards to its sportsbook offering, Kaizen Gaming also won the “Football Betting Operator of the Year”, “In-Play Sports Operator of the Year” and “Sports Product of the Year” awards.

The complete list of awards Kaizen Gaming won includes:

• Operator of the Year
• Casino Operator of the Year
• Sports Betting Operator of the Year
• Football Betting Operator of the Year
• In-play Sports Operator of the Year
• Sports Product of the Year

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “At Kaizen we are very honoured when we receive such distinctions but don’t get too caught up with them. For us, it is all about staying humble, being hungry to achieve more, and hustling to turn ambition into action, while continuously evolving the i-gaming experience we offer to our customers. This is the mentality that has given us this award. This year we are especially proud because it marks our second “Operator of the Year” win in a row and the third during the last four years. It is always great to win but it is even more special to repeat and to show consistency over time. We would like to thank the EGR and the judges, as we deem such recognitions great motivation to keep pushing forward. We would also like to thank our customers, whose trust is our ultimate goal and biggest honour. More than anyone though, credit goes to the three thousand Kaizeners whose combined efforts as one team makes it all possible.”

The post Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.