An engaged, mobile-first audience represents one of the biggest revenue opportunities in the global sports betting market.

Optimove, the #1 player engagement platform for iGaming and sports betting operators, today released its LATAM 2026 World Cup Betting Intentions Report, revealing that 86% of Latin American bettors plan to place bets on the tournament.

The study was conducted by Optimove Insights, the company’s research and data analytics division.

The report positions Latin American audiences as mature, highly engaged, and mobile-focused bettors. The combination of strong interest, confidence, and continuous engagement, even after their national team is eliminated, creates a significant opportunity for the industry.

Among bettors planning to participate, 75% have already bet on a previous World Cup, including 20% who bet in both 2018 and 2022.

The remaining 25% will be betting on a World Cup for the first time, driven by the expansion of legal sports betting across the region.

At the same time, 94% describe themselves as moderately or highly confident in their betting knowledge, reinforcing that this is an experienced audience that expects precise and relevant communication.

The LATAM 2026 World Cup Betting Intentions Report is based on a survey of 882 bettors worldwide, conducted in early 2026, including 264 respondents from Latin America.

Research highlights 

• High confidence and year-round engagement. 60% of Latin American bettors rate themselves as highly confident in their betting knowledge, while another 34% consider themselves moderately confident—totaling 94%. Additionally, 35% bet on football several times per week, and another 26% do so weekly.

• Strong loyalty to national teams. 90% support a favorite national team during the World Cup. When their team plays, 50% say they will definitely bet, and another 37% are very likely to bet. Even after elimination, 78% will continue betting.
• Live betting and multi-betting behavior. 77% plan to bet live during the tournament. For 33%, this is the preferred format, while 44% combine pre-match and live betting.

• Push notifications dominate communication. 38% prefer push notifications as their main communication channel, far ahead of email, which is preferred by only 14%.
• The World Cup as an engagement accelerator. 91% will continue betting on football after the tournament. Among their preferred destinations, 72% will move to the Copa Libertadores, 62% to the UEFA Champions League, and 34% to the Premier League.

• Use of multiple betting operators. 65% plan to use two or more platforms during the tournament. The main selection criteria are ease of use (59%), promotions (52%), and a trusted, familiar platform (46%).

“This is one of the most engaged sports betting audiences in the world. Nearly nine in ten Latin American bettors will follow the World Cup through betting and remain active year-round, mobile-first, and demanding personalization, not generic promotions.

Operators that succeed in LATAM will be those able to match this level of intensity with equally precise communication.

This is what Positionless Marketing enables,” said Optimove Founder and CEO Pini Yakuel.

To the full report here.

Optimove 

Optimove is the creator of the Positionless Marketing concept and the #1 player engagement platform for iGaming and sports betting operators.

Positionless Marketing frees marketing teams from fixed-role limitations, empowering every marketer to execute any task instantly and independently.

Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling marketing teams to drive more personalized engagement with existing customers.

For the second consecutive year, Optimove was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and ability to orchestrate thousands of real-time personalized campaigns across channels.

AI-driven marketing is a hallmark of Optimove’s leadership.

By embedding AI directly into its platform since 2012, Optimove helped establish today’s Positionless Marketing standard.

Its platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.

Today, its full AI-powered suite is at the forefront of enabling marketers to streamline workflows from insight to creation and optimization.

Optimove delivers industry- and use-case-specific solutions for leading consumer brands worldwide.

 Optimove insights 

Optimove Insights is Optimove’s analytics and research arm, dedicated to delivering valuable market insights and data-driven research to empower B2C businesses.

BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.

The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.

SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.

BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.

Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa,  North Carolina, Illinois, and Kentucky.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the  highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.

The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.

Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.

Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.

“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”

Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.

“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”

“Book a meeting with BETER team”, says the company.

Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market. 

The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino. 

F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.

 By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America. 

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

 Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with. 

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”