Political signals and market reality

The Brazilian betting industry experienced an unusually intense 48-hour news cycle between March 10 and March 11, 2026. It was a critical week for Brazil’s regulated betting industry.

What began as a presidential statement about the social impact of gambling quickly escalated into a broader debate involving industry associations, legal experts, operators and civil society organizations.

At the center of the discussion is Luiz Inácio Lula da Silva, whose public remarks suggested that the government could reconsider the current regulatory framework for online betting if social concerns, particularly household indebtedness, continue to grow.

The statement immediately triggered responses from several industry groups and experts who argue that the real challenge facing Brazil is not whether betting should exist, but how the country manages a market that already involves millions of users.

Over the past two days, statements from organizations such as ABC-BET and AMIG, alongside commentary from legal specialists like Luiz Felipe Maia, have shaped a complex narrative about the future of regulated gambling in Latin America’s largest economy.

The political spark: Lula’s remarks on betting and social risk

The debate began after President Lula linked the expansion of online betting to the financial vulnerability of Brazilian households.

In his remarks, the president suggested that if regulation fails to mitigate social harms, the government may consider stronger restrictions, or even the possibility of ending certain betting activities in the country.

The comments quickly reverberated across the gaming sector.

Brazil is currently in the early stages of implementing a regulated market for fixed-odds betting.

The framework includes licensing requirements, taxation, anti-money-laundering controls and responsible gambling measures.

Hundreds of companies have applied for authorization as the country transitions from a largely grey market to a formal regulatory structure.

Against this backdrop, Lula’s remarks were interpreted by many industry stakeholders as a signal that the political environment surrounding betting may become increasingly sensitive, especially as Brazil approaches an electoral cycle.

ABC-BET responds with data and policy criticism

One of the most immediate reactions came from ABC-BET, an association representing licensed operators in the Brazilian market.

In an official statement, the organization attempted to counter what it described as generalized perceptions about betting behavior.

The document presented several technical arguments focusing on four main areas:

• consumer spending patterns
• public resource allocation
• the distinction between legal and illegal markets
• the impact of taxation on the industry

According to the association, the average Brazilian bettor spends approximately US$24,40 per month on regulated betting platforms.

This translates to less than about $6 per week, or roughly $0.80 per day.

ABC-BET argues that these figures demonstrate a pattern consistent with entertainment spending rather than financial speculation or excessive risk-taking.

The organization compared the figure to subscription costs for streaming services, which often exceed US$10 per month in Brazil.

For the association, the numbers contradict the narrative that betting is driving widespread household debt.

However, critics point out that averages can obscure more problematic consumption patterns among high-frequency users.

The broader debate, therefore, is less about the average bettor and more about vulnerable segments of the population.

The taxation debate: Could regulation push bettors to illegal sites?

Another key point raised by ABC-BET concerns the fiscal structure of the Brazilian betting market.

The association warned that excessive taxation could undermine the objectives of regulation by pushing consumers toward offshore or illegal platforms.

Among the taxes mentioned is the proposed Cide-Bets, which operators argue could significantly increase the cost structure of licensed platforms.

According to ABC-BET, Brazil’s tax burden on betting operators may become one of the highest among regulated markets, surpassing countries such as the United Kingdom and Spain.

If this scenario materializes, the association argues, illegal operators could gain a competitive advantage by offering better odds and promotions.

This concern is not unique to Brazil. Regulators worldwide face a delicate balance between maximizing tax revenue and maintaining a competitive legal market capable of attracting consumers away from unregulated alternatives.

A structural reality: The size of Brazil’s betting market

Recent data illustrate the scale of the market that policymakers are now attempting to regulate.

According to figures compiled by the monitoring platform “Painel das Bets,” developed by Aposta Legal, Brazilian betting platforms generated 26.4 billion visits in 2025.

Monthly traffic frequently exceeded 2.7 billion visits, reflecting the massive adoption of mobile betting across the country.

In January 2026 alone, regulated platforms recorded 2.1 billion visits, producing approximately US$540 million in gross revenue and generating an estimated US$82 million in taxes.

Meanwhile, illegal betting operations were estimated to have generated R$1.1 billion during the same period.

These numbers reinforce a key argument made by industry advocates: betting activity already exists on a massive scale in Brazil, regardless of regulatory debates.

Legal perspective: prohibition does not eliminate demand

Gaming lawyer Luiz Felipe Maia, a prominent voice in Brazil’s regulatory discussions, offered one of the most widely circulated critiques of the political discourse surrounding betting.

Using a metaphor about “throwing away the couch to solve infidelity,” Maia argued that banning betting would not eliminate gambling activity but simply shift it into the illegal market.

According to Maia, history consistently shows that prohibitions rarely eliminate demand for gambling.

He cited examples such as:

• Brazil’s ban on casinos in 1946
• the U.S. Prohibition era
• long-standing underground betting markets worldwide

In his view, the real policy choice is not between having betting or not having betting.

Instead, governments must choose between regulated markets and clandestine markets.

If licensed operators are forced out, Maia argues, consumers will simply migrate to offshore platforms that operate beyond Brazilian oversight.

In such a scenario, safeguards such as age verification, responsible gambling tools and transaction monitoring would effectively disappear.

Women in gaming respond to the political narrative

Another unexpected voice in the debate came from AMIG, the Brazilian Association of Women in the Gaming Industry.

The organization issued a statement criticizing Lula’s remarks, particularly because they were delivered during an official speech marking International Women’s Day.

According to AMIG, the comments reflected a lack of understanding of the economic and professional reality of the gaming sector.

The association emphasized that more than 1,400 women are currently members of the organization, working across areas such as:

• compliance
• technology
• legal services
• marketing
• payments
• sports integrity

AMIG also highlighted the broader economic contribution of the sector, stating that betting operators allocated approximately R$4.5 billion (around US$900 million) to public policy funds and other regulatory obligations in the past year.

The organization argued that political discourse about banning betting could negatively affect thousands of professionals, including many women,  who now work in the industry.

A changing player demographic: women entering the betting market

The debate around gender also intersects with a broader shift in Brazil’s betting demographics.

Recent data show that women are increasingly participating in online sports betting.

In 2025, women represented 37% of users on legal betting platforms, up from 33.2% the previous year.

Men still account for the majority of bettors, but their share has declined from 66.8% to 63% over the same period.

Interestingly, public health data also reveal a more complex picture.

Brazil’s Ministry of Health recorded 896 cases of gambling disorder treatment in 2024, of which 57% involved women.

Experts suggest that women may be more influenced by social media recommendations when choosing betting platforms.

According to research cited by Aposta Legal:

• 49% of female bettors discovered betting platforms via Instagram
• 12% reported direct influence from digital influencers

These findings highlight a growing regulatory challenge: balancing market growth with consumer protection in an increasingly diverse user base.

Corporate activity continues despite the debate

While political discussions intensified, business activity in Brazil’s betting sector continued to move forward.

One example came from Betnacional, which announced the expansion of its partnership with Sport Club do Recife.

The new agreement includes master sponsorship of the club’s women’s football team for the 2026 season.

According to Betnacional’s Head of Sponsorships, Jorge Peixoto, the decision reflects a broader strategy to support the development of women’s sports in Brazil.

The sponsorship will debut during the Brazilian Women’s Championship Série A2, scheduled to begin in mid-March.

For the club, the partnership represents not only financial support but also a signal that betting companies are increasingly involved in funding sports development.

These sponsorships have become one of the most visible, and controversial, effects of the betting boom in Brazil.

The broader narrative battle

The events of the past two days illustrate a deeper challenge for the betting industry.

For many operators and suppliers, the debate has historically focused on regulation, licensing and taxation.

However, the political discourse emerging in Brazil suggests that the conversation may increasingly shift toward social issues such as: household debt, consumer protection, financial vulnerability, the role of advertising

In political environments, narratives often matter as much as economic data.

Once an industry becomes associated with social risk, the regulatory landscape can change rapidly.

Brazil’s betting sector is therefore entering a phase where public perception may become as important as compliance with regulatory frameworks.

A turning point for Brazil’s iGaming industry

Brazil is widely considered one of the most promising regulated betting markets in the world.

With more than 200 million residents, widespread smartphone adoption and deep cultural engagement with sports, particularly football, the country offers enormous commercial potential.

At the same time, the political and social debate unfolding this week demonstrates that the industry’s legitimacy is far from settled.

Operators, regulators and policymakers are now engaged in a broader conversation about how betting fits into Brazil’s economic and social landscape.

The coming months will likely determine whether the country develops a stable regulatory model similar to European markets, or whether political pressure leads to stricter limitations on the sector.

For now, one conclusion is clear: the Brazilian betting industry is no longer merely an economic phenomenon.

It has become a political and social issue, and that shift may define the next chapter of iGaming in Latin America.

La retirada de la CIDE-Bets y el aprendizaje regulatorio brasileño

El Congreso brasileño produjo esta semana el movimiento más relevante desde la apertura del mercado regulado: la exclusión de la llamada CIDE-Bets del texto del “PL antifacción”.

La contribución, previamente incluida en el Senado, podría generar hasta R$ 30 mil millones anuales e incidiría directamente sobre las operaciones de apuestas, con impacto práctico en los depósitos de los usuarios.

La retirada ocurrió tras una intensa articulación política y una reacción coordinada del sector, que argumentó que la medida afectaba el punto más sensible del modelo económico: la conversión del jugador hacia el entorno legal.

A diferencia de la tributación sobre ingresos operativos, los impuestos percibidos directamente por el usuario tienden a alterar el comportamiento de forma inmediata, especialmente en mercados recién regulados donde las alternativas offshore continúan siendo accesibles.

El episodio marca un momento relevante de aprendizaje institucional.

El gobierno no abandonó la lógica recaudatoria — la carga sobre el GGR permanece escalonada hasta alcanzar el 15% en 2028 — pero reconoció implícitamente la necesidad de preservar la fase de canalización del mercado.

En jurisdicciones maduras, la captura inicial del jugador hacia operadores licenciados suele priorizarse antes de la maximización fiscal. La decisión brasileña indica un alineamiento gradual con esa lógica.

Más que un simple retroceso, el caso revela la tensión estructural del modelo: el país posee simultáneamente uno de los mayores potenciales de recaudación del mundo y un historial consolidado de consumo offshore.

Cualquier desequilibrio tributario puede desplazar volumen fuera del sistema regulado más rápido de lo que generaría ingresos públicos adicionales.

Por ello, la discusión no desaparece. La exclusión de la CIDE no cierra el debate fiscal — solo posterga un intento de aumento recaudatorio más agresivo.

El tema permanece en el radar político, especialmente en un contexto de búsqueda de financiamiento para seguridad pública y equilibrio presupuestario.

De la recaudación a la percepción pública: la publicidad se convierte en el nuevo campo de disputa

Casi simultáneamente al alivio tributario, el foco legislativo cambió de dirección.

Un proyecto aprobado en comisión del Senado propone restringir la publicidad y los patrocinios de apuestas en el deporte brasileño, afectando directamente el principal canal de adquisición del sector.

Clubes y representantes de la industria estiman un impacto superior a R$ 1,6 mil millones anuales en la financiación del fútbol nacional, además de la probable migración de inversión hacia medios menos controlables, como plataformas extranjeras y publicidad indirecta.

La discusión desplaza el eje del debate: deja de preguntarse cuánto recauda el sector y pasa a cuestionarse cuánto debe aparecer.

Este tipo de transición suele marcar la segunda fase regulatoria de los mercados de apuestas.

Tras definir licencias e impuestos, los legisladores pasan a responder a la presión social y mediática. Brasil alcanzó rápidamente esta etapa, aún durante la consolidación operativa de las empresas.

En la práctica, esto altera la naturaleza de la competencia. Los operadores dejan de competir solo por escala de marketing y pasan a competir por legitimidad pública.

Comunicación institucional, educación del usuario y políticas de protección se convierten en activos estratégicos — no solo en obligaciones regulatorias.

La señal regional: el caso chileno y la migración inevitable hacia el online

Mientras Brasil debate límites al crecimiento del sector, datos divulgados en Chile ayudan a contextualizar el fenómeno regional.

El regulador reportó una caída del 4,5% en el GGR de los casinos físicos en 2025, reforzando una tendencia observada internacionalmente: la demanda de juego no desaparece, solo cambia de canal.

El país aún discute la regulación online mientras el comportamiento del consumidor ya migró al digital.

El resultado práctico es la reducción de recaudación del canal supervisado sin una reducción proporcional de la actividad.

El ejemplo empezó a ser citado implícitamente dentro del debate brasileño. Ilustra un dilema recurrente en mercados emergentes: restricciones excesivas no eliminan el consumo, solo reducen su capacidad de fiscalización.

Para Brasil — cuyo objetivo central de la regulación es canalizar un mercado históricamente offshore — la evidencia refuerza la importancia del equilibrio regulatorio.

El desafío no es impedir la práctica, sino integrarla al sistema formal.

El inicio de una nueva fase para los operadores

Los movimientos de la semana sugieren una transición estructural. El mercado brasileño sale de la etapa de implementación normativa y entra en la etapa de legitimidad operativa.

El crecimiento continúa, pero cambia de naturaleza.

La competencia tiende a migrar de adquisición agresiva hacia retención cualificada; de bonos hacia experiencia; de visibilidad hacia confianza.

En mercados que atraviesan esta fase, compliance, monitoreo de comportamiento y reputación pasan a tener impacto económico directo.

El debate político también evoluciona. La discusión deja de ser exclusivamente fiscal y pasa a incorporar responsabilidad social, protección al jugador y sostenibilidad del ecosistema deportivo.

Este suele ser el punto en que el sector deja de ser tratado como novedad económica y pasa a ser tratado como actividad permanente.

América Latina, liderada por Brasil, comienza a entrar en esta etapa.

El crecimiento no necesariamente se desacelera — pero deja de ser solo expansión y pasa a ser estructura.

SBC Summit Rio 2026: el mercado regulado entra en fase operativa

Un evento que deja de ser lanzamiento y se convierte en infraestructura

El SBC Summit Rio llega a su tercera edición en un momento estructuralmente diferente del mercado brasileño.

En 2024 el evento funcionó como punto de encuentro de expectativas; en 2025 como validación de escala; en 2026 se convierte esencialmente en una plataforma operativa.

La industria ya no discute si Brasil funcionará — discute cómo operar mejor dentro de él.

“El mercado brasileño no se detiene. En el tercer año, la conversación se vuelve más profunda. Las empresas quieren claridad, diálogo directo con los reguladores y conexiones con operadores que están operando día a día.

Eso fue lo que priorizamos en Río. Los negocios suceden durante el día — y, por supuesto, garantizamos que las noches también se aprovechen”, afirmó Rasmus Sojmark, fundador y CEO de SBC.

Realizado entre el 3 y el 5 de marzo en Riocentro, en Rio de Janeiro, el encuentro reunirá operadores, afiliados, estudios, plataformas, medios de pago, reguladores y proveedores tecnológicos en un entorno cuyo foco deja de ser educativo y pasa a ser táctico.

El objetivo principal ahora es transformar la experiencia práctica del primer ciclo regulado en ventaja competitiva medible.

Los ejecutivos pasan a buscar tres respuestas específicas: eficiencia de adquisición, estabilidad de pagos y previsibilidad jurídica.

El evento fue estructurado exactamente sobre esos tres ejes.

El primer año regulado como laboratorio real

El mercado brasileño produjo un fenómeno inusual: escala inmediata combinada con incertidumbre operativa.

El resultado fue un gran experimento colectivo donde las empresas aprendieron simultáneamente — y bajo riesgo financiero real — cómo operar en un país continental con infraestructura de pagos instantáneos y cultura masiva de apuestas digitales.

Este Summit pasa a analizar las lecciones de ese primer año. No como teoría regulatoria, sino como posoperación: fraude en PIX, presión publicitaria, compliance en tiempo real, costes de medios y conversión efectiva de usuarios recreativos en clientes recurrentes.

La madurez de la agenda refleja esto. El debate ya no gira en torno a “entrar en Brasil”, sino a “permanecer rentable en Brasil”.

Contenido dividido por problemas de negocio

Más de 150 especialistas participan en paneles distribuidos en tres escenarios temáticos. La organización estructuró la programación no por segmentos tradicionales, sino por desafíos operativos: liderazgo, tecnología, pagos, marketing y afiliación.

Este enfoque evidencia el cambio del sector: el compliance deja de ser coste y pasa a ser producto.

Reguladores como agentes operativos

Uno de los signos más relevantes de la maduración del mercado es la presencia activa de autoridades públicas en formato keynote, presentando una visión directa sobre la construcción del mercado regulado y sus bastidores regulatorios.

El evento deja de ser industria hablando sobre regulación y pasa a ser regulación dialogando sobre operación.

Pagos: el verdadero campo de batalla

Ningún otro mercado relevante posee una infraestructura comparable al PIX combinada con un volumen tan alto de usuarios principiantes.

Esto convirtió los pagos en el principal diferencial competitivo entre operadores.

El consenso emergente es claro: los pagos dejaron de ser back-office y se convirtieron en el producto central del operador.

De hype a ROI

En 2024 el foco era presencia de marca. En 2025 adquisición.

En 2026 retorno financiero. Las empresas comienzan a medir el costo real por jugador activo, no solo el registro.

El SBC Summit Rio 2026 simboliza la entrada del sector en su fase adulta.
El principal tema ya no es crecimiento — es sostenibilidad.

La industria ya no busca entender Brasil.
Busca aprender a ganar dinero en él de forma consistente.

SOFTSWISS se integra a la ANJL

SOFTSWISS se convirtió en miembro oficial de la Asociación Nacional de Juegos y Loterías (ANJL), siendo el primer proveedor tecnológico en integrarse a la entidad.

Al mismo tiempo, Carla Dualib, Business Development Manager para Brasil de la compañía, pasó a formar parte de la junta directiva como Directora de Comunicación, manteniendo su cargo dentro de la empresa.

La ANJL representa a operadores licenciados y actores estratégicos del sector de apuestas y loterías en Brasil, trabajando junto a reguladores para promover un mercado transparente y sostenible.

Con su ingreso, SOFTSWISS refuerza el rol de los proveedores tecnológicos dentro del ecosistema regulado, aportando experiencia en compliance, conocimiento de mercado y desarrollo responsable.

Como directora de comunicación, Dualib tendrá la tarea de fortalecer el diálogo entre industria y autoridades, ampliar el engagement profesional y mejorar la comunicación institucional del sector.

La compañía continúa expandiendo su presencia en América Latina y participará en el SBC Summit Rio 2026, donde su equipo estará disponible para reuniones.

The removal of CIDE-Bets and Brazil’s regulatory learning curve

Brazil’s Congress produced this week the most relevant move since the opening of the regulated market: the exclusion of the so-called CIDE-Bets from the “anti-crime bill”.

The contribution, previously included in the Senate version, could generate up to R$30 billion annually and would apply directly to betting operations, with practical impact on user deposits.

Its removal followed intense political negotiation and a coordinated industry reaction, which argued that the measure targeted the most sensitive point of the economic model: player conversion into the legal environment.

Unlike taxation on operational revenue, taxes perceived directly by users tend to immediately alter behavior — especially in newly regulated markets where offshore alternatives remain accessible.

The episode marks a relevant moment of institutional learning.

The government did not abandon its revenue logic — the tax burden on GGR remains scheduled to reach 15% by 2028 — but implicitly acknowledged the need to preserve the market channelization phase.

In mature jurisdictions, the initial capture of players to licensed operators is usually prioritized before fiscal maximization. Brazil’s decision indicates gradual alignment with this logic.

More than a simple retreat, the case reveals the structural tension of the model: the country simultaneously holds one of the world’s largest tax potentials and a consolidated offshore consumption culture.

Any tax imbalance can push volume outside the regulated system faster than it generates additional public revenue.

Therefore, the discussion does not disappear. The removal of CIDE does not end the fiscal debate — it merely postpones a more aggressive revenue attempt.

The topic remains on the political radar, especially amid the search for funding for public security and fiscal balance.

From taxation to public perception: advertising becomes the new battlefield

Almost simultaneously with the tax relief, the legislative focus shifted direction.

A bill approved in a Senate committee proposes restricting betting advertising and sponsorships in Brazilian sports, directly affecting the sector’s main acquisition channel.

Clubs and industry representatives estimate an impact above R$1.6 billion annually in football financing, alongside a likely migration of investment toward less controllable channels such as foreign platforms and indirect advertising.

The debate shifts its axis: it stops asking how much the sector collects and starts asking how visible it should be.

This transition typically marks the second regulatory phase of betting markets.

After defining licenses and taxes, lawmakers begin responding to social and media pressure. Brazil reached this stage rapidly, still during companies’ operational consolidation.

In practice, this alters the nature of competition. Operators stop competing only for marketing scale and start competing for public legitimacy.

Institutional communication, user education and protection policies become strategic assets — not merely regulatory obligations.

The regional signal: Chile and the inevitable migration to online

While Brazil debates limits to sector growth, data released in Chile helps contextualize the regional phenomenon.

The regulator reported a 4.5% drop in land-based casino GGR in 2025, reinforcing an international trend: gambling demand does not disappear — it changes channels.

The country still debates online regulation while consumer behavior has already migrated to digital.

The practical result is reduced revenue from the supervised channel without proportional reduction in activity.

The example began to be implicitly cited within the Brazilian debate. It illustrates a recurring dilemma in emerging markets: excessive restrictions do not eliminate consumption — they only reduce oversight capacity.

For Brazil — whose central regulatory objective is to channel a historically offshore market — the evidence reinforces the importance of regulatory balance.

The challenge is not preventing the activity, but integrating it into the formal system.

The beginning of a new phase for operators

The week’s movements suggest a structural transition. The Brazilian market leaves the normative implementation stage and enters the operational legitimacy phase.

Growth continues, but its nature changes.

Competition tends to migrate from aggressive acquisition to qualified retention; from bonuses to experience; from visibility to trust.

In markets undergoing this phase, compliance, behavioral monitoring and reputation gain direct economic impact.

Political debate also evolves.

The discussion ceases to be exclusively fiscal and starts incorporating social responsibility, player protection and sustainability of the sports ecosystem.

This is traditionally the point where the sector stops being treated as an economic novelty and becomes a permanent activity.

Latin America, led by Brazil, begins entering this stage.

Growth does not necessarily slow — but it stops being expansion and becomes structure.

SBC Summit Rio 2026: the regulated market enters its operational phase

An event that shifts from launch to infrastructure

The SBC Summit Rio reaches its third edition at a structurally different moment for the Brazilian market.

In 2024 it functioned as a meeting point of expectations; in 2025 as validation of scale; in 2026 it essentially becomes an operational platform.

The industry no longer debates whether Brazil will work — it debates how to operate better within it.

“The Brazilian market doesn’t stop. In the third year, the conversation becomes deeper. Companies want clarity, direct dialogue with regulators and connections with operators working daily.

That’s what we prioritized in Rio. Business happens during the day — and, of course, we make sure the nights are enjoyed as well,” said Rasmus Sojmark, founder and CEO of SBC.

Held from March 3-5 at Riocentro in Rio de Janeiro, the meeting will gather operators, affiliates, studios, platforms, payment providers, regulators and tech suppliers in an environment whose focus shifts from educational to tactical.

The main objective now is to transform the practical experience of the first regulated cycle into measurable competitive advantage.

Executives seek three specific answers: acquisition efficiency, payment stability and legal predictability.

The event was structured precisely around these three axes.

The first regulated year as a real laboratory

The Brazilian market produced an unusual phenomenon: immediate scale combined with operational uncertainty.

The result was a collective experiment where companies simultaneously learned — under real financial risk — how to operate in a continental country with instant payments infrastructure and mass digital betting culture.

The Summit analyzes lessons from this first year: PIX fraud, advertising pressure, real-time compliance, media costs and effective conversion of recreational users into recurring customers.

The debate no longer revolves around “entering Brazil” but “remaining profitable in Brazil”.

More than 150 specialists will participate in panels across three stages addressing leadership, technology, payments, marketing and affiliation.

The focus reveals the sector’s shift: compliance stops being cost and becomes product.

Payments: the real battlefield

No other major market combines PIX infrastructure with such a high volume of first-time users.

This turned payments into the main competitive differentiator among operators.

The emerging consensus is clear: payments stopped being back-office and became the operator’s core product.

From hype to ROI:

In 2024 the focus was brand presence.
In 2025 acquisition.
In 2026 financial return.

Companies begin measuring real cost per active player, not just registrations.

The SBC Summit Rio 2026 symbolizes the sector’s entry into adulthood.

The main topic is no longer growth — it is sustainability.

The industry no longer seeks to understand Brazil.
It seeks to learn how to make consistent money in it.

SOFTSWISS joins ANJL

SOFTSWISS became an official member of the National Association of Games and Lotteries (ANJL), becoming the first technology provider to join the entity.

At the same time, Carla Dualib, the company’s Business Development Manager for Brazil, joined the board as Communications Director while maintaining her corporate role.

ANJL represents licensed operators and key stakeholders in Brazil’s betting and lottery sector, working with regulators to promote a transparent and sustainable market.

By joining, SOFTSWISS reinforces the role of technology providers within the regulated ecosystem, contributing compliance expertise, market knowledge and responsible development.

As communications director, Dualib will strengthen dialogue between industry and authorities and improve institutional communication across the sector.

The company continues expanding in Latin America and will attend SBC Summit Rio 2026, where its team will be available for meetings.