Latest News
Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.
Sportradar’s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar’s proprietary technology, a suite of engaging products has been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar’s global client base. These include:
Live Player Markets: Leveraging Bundesliga tracking data and Sportradar’s advanced AI capabilities in real-time will create approximately 240 additional opportunities to bet per match.
4Sight Streaming: Award-winning, next generation streaming technology allows betting operators to incorporate AI-driven animated overlays and actionable insights into a live stream, enriching the Bundesliga viewing experience by increasing understanding of live match action.
Enhanced Live Match Tracker: Powered by tracking data and computer vision which keeps fans engaged and provides in-play betting opportunities directly within the betting app.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar.
“Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”
With coverage of more than 150,000 matches annually across 900+ football leagues, as industry leaders Sportradar offers the industry’s deepest and most comprehensive football portfolio.
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” said Peer Naubert, Chief Executive Officer of Bundesliga International.
“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
The post Sportradar introduces next gen Bundesliga products appeared first on European Gaming Industry News.
Vixio, a leading provider of regulatory intelligence solutions, has unveiled its 2025 Global Regulatory Awards (GRAs) shortlist.
Now in their ninth year, the GRAs continue to recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry that have excelled in compliance, corporate social responsibility, and safer gambling. This year’s awards shortlist features 21 award categories, over 190 finalists and more than 100 unique organisations represented. “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field,” stated Mike Woolfrey, CEO of Vixio. Woolfrey added: “Our thanks go to the judging panel for their diligent and independent evaluation, which ensures the integrity of these awards. We look forward to celebrating with so many of you in November.”
The 2025 GRA presentation will take place on November 19, 2025, at the Grand Connaught Rooms in London. Due to the event’s popularity, the remaining tables will sell out fast. Vixio strongly advises booking now to ensure you don’t miss out. You can now secure your table online in minutes using Vixio’s quick and easy booking portal. Additional information on table bookings can be found here.
The GRAs 2025 shortlist is as follows:
| AML or MLR Professional of the Year | |
| 1 | Carlos Suárez, Catena Media |
| 2 | Cecile O’Connell, LeoVegas |
| 3 | Dave Foppert, DraftKings |
| 4 | Eleni Panagiotopoulou, SOFTSWISS |
| 5 | Georgi Iliev, Delasport |
| 8 | Kate Faulkner, BoyleSports |
| Award for Commitment to Compliance by a Supplier | |
| 1 | BETBY |
| 2 | Digitain |
| 3 | Docaposte |
| 4 | GBG |
| 5 | GeoComply |
| 6 | GeoLocs by mkodo |
| 7 | Kambi |
| 8 | OpenBet |
| 9 | Play’n GO |
| 10 | Pragmatic Solutions |
| 11 | Soft2Bet |
| 12 | Wazdan |
| Award for Commitment to Compliance by an Operator Sponsored by: Gaming Associates | |
| 1 | Betinia |
| 2 | CampoBet |
| 3 | DraftKings |
| 4 | Genting Casinos |
| 5 | LeoVegas |
| 6 | Tipico Games |
|
Chief Compliance Officer of the Year Sponsored by: eCOGRA |
|
| 1 | Abby Cosgrave, LeoVegas |
| 2 | Anton Sikström, Catena Media |
| 3 | Corinne Valletta, Betsson Group |
| 4 | Ed Bedrosian, Xpoint |
| 5 | Filippo Ferri, Delasport |
| 6 | Jennifer Aguiar, DraftKings |
| 7 | Lloyd Lemmon, Pragmatic Solutions |
| 8 | Ray Dunkle, Virginia Lottery |
| 9 | Sara Cass, IFX Payments |
| 10 | Sophie Bowler, Zodia Custody |
| 11 | Steve Richardson, Scientific Games |
| 12 | Tommaso Di Chio, Bragg Gaming |
| Compliance Innovator of the Year | |
| 1 | BetComply |
| 2 | BizAcuity Solutions |
| 3 | GeoComply |
| 4 | Mindway AI |
| 5 | OneComply |
| 6 | OpenBet |
| 7 | Rightlander |
| 8 | Sharp Vision |
| 9 | Soft2Bet |
| 10 | Xpoint |
| Compliance Professional of the Year | |
| 1 | Andrew Poole, Light & Wonder |
| 2 | Ardie Manuel, Virginia Lottery |
| 3 | Arshak Muradyan, Digitain |
| 4 | Bill Curtis, DraftKings |
| 5 | Christopher Lottering, Pragmatic Solutions |
| 6 | Denzil Mason, Genting Casinos |
| 7 | Jeremie Kanter, Continent 8 |
| 8 | Jessica Feil, OpenBet |
| 9 | Juan Jose Daruich, Daruich |
| 10 | Martin Crowe, NexaCompliance |
| 11 | Ryan Farrah, LeoVegas |
| 12 | Tatevik Grigoryan, BetConstruct |
| Compliance Rising Star Special Award | |
| 1 | Attila Hunter, Betika |
| 2 | Birgit Strauszberger, Greentube |
| 3 | Jasmine Yasin, Delasport |
| 4 | Kate Faulkner, BoyleSports |
| 5 | Kevin Kostreci, GLI |
| 6 | Kizzie Fenner, Evoke |
| 7 | Maša Tičar, Pragmatic Solutions |
| 8 | Medisha Moodley, Games Global |
| 9 | Robert Lo Giudice, BetMGM |
| 10 | Shacke Manukyan, BetConstruct |
| 11 | Sheena Patel, DraftKings |
| 12 | Vanessa Hurt, Paysafe |
| Compliance Team of the Year
Sponsored by: Docaposte |
|
| 1 | AGS |
| 2 | BetConstruct |
| 3 | Bragg Gaming |
| 4 | Continent 8 |
| 5 | Delasport |
| 6 | Digitain |
| 7 | DraftKings |
| 8 | OpenBet |
| 9 | Playtech |
| 10 | San Manuel Tribal Gaming Commission |
| 11 | Scientific Games |
| 12 | Wazdan |
| Head of Regulatory Affairs or Government Relations of the Year | |
| 1 | Carl Brincat, LeoVegas |
| 2 | Devon Dalbock, GLI |
| 3 | Emeline d’Ollone, Catena Media |
| 4 | Emőke Péter, Worldline |
| 5 | Filippo Ferri, Delasport |
| 6 | Hartwig Gerhartinger, Paysafe |
| 7 | Michael Karloutsos, Hard Rock International |
| 8 | Travis Foley, BMM Innovation Group |
| Legal Team of the Year | |
| 1 | Alea |
| 2 | Altenar |
| 3 | Betika |
| 4 | Betsson Group |
| 5 | Bragg Gaming |
| 6 | Catena Media |
| 7 | Kambi |
| 8 | LeoVegas |
| 9 | Light & Wonder |
| 10 | OKTO |
| 11 | Paysafe |
| 12 | Virginia Lottery |
| Marketing Compliance Team of the Year
Sponsored by: White Bullet |
|
| 1 | BetMGM |
| 2 | Better Collective |
| 3 | Catena Media |
| 4 | Gentoo Media |
| 5 | LeoVegas |
| Outstanding Contribution to Safer Gambling | |
| 1 | AiR HUB – UNLV International Gaming Institute |
| 2 | Betting and Gaming Council |
| 3 | Casino Guru |
| 4 | EPIC Global Solutions |
| 5 | Flutter Entertainment |
| 6 | GamProtect |
| 7 | Genting Casinos |
The post Vixio Announces the Finalists for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
Latest News
BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions
BC.GAME has announced it will be the main sponsor of the St. Kitts & Nevis Patriots, the professional cricket team representing the Caribbean nation of St. Kitts and Nevis and winners of the 2021 Caribbean Premier League (CPL) championship. Under the agreement, the BC.GAME logo will appear on the front of the Patriots’ playing jerseys, supported by in-stadium branding, official digital channel integration, and fan engagement initiatives.
Founded in 2015, the St. Kitts & Nevis Patriots play their home matches at Warner Park in Basseterre. The team claimed the CPL championship in 2021 and won the inaugural men’s The 6ixty tournament in 2022. Warner Park has a regular seating capacity of approximately 8,000, which can be expanded to around 10,000 for major events. With consistent results and strong home support, the Patriots remain one of the league’s most competitive teams.
BC.GAME stated that the decision to become the Patriots’ Main Sponsor was based on three key considerations:
- Team influence: The Patriots have delivered strong performances in the CPL and built a large, loyal fan base, aligning closely with BC.GAME’s brand positioning.
- Season focus: The CPL’s compact schedule ensures concentrated and measurable brand exposure, with the front-of-shirt position guaranteeing visibility in key broadcast moments.
- Community connection: The team enjoys strong support both locally and among diaspora communities, making it an ideal platform to pair in-stadium excitement with digital engagement and global fan interaction.
The partnership includes: Main Sponsor status for the 2025 season, front-of-shirt placement on both home and away jerseys (as confirmed by the club), in-stadium and broadcast-visible assets (including perimeter boards and interview backdrops), integration with the club’s official website and social media channels, and a series of fan engagement and reward activities around matchdays and player content.
Jack Dorset, CEO of BC.GAME, said: “Becoming the Patriots’ Main Sponsor puts BC.GAME at the heart of the CPL action. The front-of-shirt position ensures our brand appears at the most important moments of the season. We will pair this visibility with interactive products and experiences that bring the matchday energy to our global online community.”“We are excited to welcome BC.GAME as our Main Sponsor for the 2025 season. From jerseys to the stadium, from broadcast to social media, this partnership will deepen fan engagement and bring the energy of Caribbean cricket to a wider audience.” said Navneet Ganapathi – Sponsorship head of St Kitts and Nevis Patriots
About BC.GAME
BC.GAME is a global online igaming platform that supports multiple cryptocurrency payment options and emphasizes fair, transparent, and mobile-first experiences. The brand continues to expand its international presence through sports sponsorships and community-driven initiatives, serving players worldwide.
About St. Kitts & Nevis Patriots
Founded in 2015, the St. Kitts & Nevis Patriots compete in the Caribbean Premier League. The team won the 2021 CPL championship and the men’s 2022 The 6ixty title. Home matches are played at Warner Park in Basseterre.
The post BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions appeared first on European Gaming Industry News.
-
Australia6 days agoVGCCC Imposes $80,000 Fine on Online Bookmaker QuestBet
-
Asia6 days ago
Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
-
illegal gambling6 days agoColjuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025
-
Altenar6 days ago
Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook
-
Latest News4 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Arizona Department of Gaming6 days ago
Arizona Department of Gaming Launches First-Ever Statewide Campaign to Empower and Protect Consumers
-
gamanzaengage5 days ago
Gamanza Engage signs major regional agreement with Grupo Jer
-
Latest News6 days ago
AI-powered iGaming customer service firm Tugi Tark signs strategic partnership agreement with WebPrefer
