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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

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Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

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Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

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Vixio Announces the Finalists for the 2025 Global Regulatory Awards

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Vixio, a leading provider of regulatory intelligence solutions, has unveiled its 2025 Global Regulatory Awards (GRAs) shortlist.

Now in their ninth year, the GRAs continue to recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry that have excelled in compliance, corporate social responsibility, and safer gambling. This year’s awards shortlist features 21 award categories, over 190 finalists and more than 100 unique organisations represented. “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field,” stated Mike Woolfrey, CEO of VixioWoolfrey added: “Our thanks go to the judging panel for their diligent and independent evaluation, which ensures the integrity of these awards. We look forward to celebrating with so many of you in November.”

The 2025 GRA presentation will take place on November 19, 2025, at the Grand Connaught Rooms in London. Due to the event’s popularity, the remaining tables will sell out fast. Vixio strongly advises booking now to ensure you don’t miss out. You can now secure your table online in minutes using Vixio’s quick and easy booking portal. Additional information on table bookings can be found here.

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The GRAs 2025 shortlist is as follows:

 

AML or MLR Professional of the Year
1 Carlos Suárez, Catena Media
2 Cecile O’Connell, LeoVegas
3 Dave Foppert, DraftKings
4 Eleni Panagiotopoulou, SOFTSWISS
5 Georgi Iliev, Delasport
8 Kate Faulkner, BoyleSports
Award for Commitment to Compliance by a Supplier
1 BETBY
2 Digitain
3 Docaposte
4 GBG
5 GeoComply
6 GeoLocs by mkodo
7 Kambi
8 OpenBet
9 Play’n GO
10 Pragmatic Solutions
11 Soft2Bet
12 Wazdan
Award for Commitment to Compliance by an Operator Sponsored by: Gaming Associates
1 Betinia
2 CampoBet
3 DraftKings
4 Genting Casinos
5 LeoVegas
6 Tipico Games
 

Chief Compliance Officer of the Year

Sponsored by: eCOGRA

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1 Abby Cosgrave, LeoVegas
2 Anton Sikström, Catena Media
3 Corinne Valletta, Betsson Group
4 Ed Bedrosian, Xpoint
5 Filippo Ferri, Delasport
6 Jennifer Aguiar, DraftKings
7 Lloyd Lemmon, Pragmatic Solutions
8 Ray Dunkle, Virginia Lottery
9 Sara Cass, IFX Payments
10 Sophie Bowler, Zodia Custody
11 Steve Richardson, Scientific Games
12 Tommaso Di Chio, Bragg Gaming
Compliance Innovator of the Year
1 BetComply
2 BizAcuity Solutions
3 GeoComply
4 Mindway AI
5 OneComply
6 OpenBet
7 Rightlander
8 Sharp Vision
9 Soft2Bet
10 Xpoint
Compliance Professional of the Year
1 Andrew Poole, Light & Wonder
2 Ardie Manuel, Virginia Lottery
3 Arshak Muradyan, Digitain
4 Bill Curtis, DraftKings
5 Christopher Lottering, Pragmatic Solutions
6 Denzil Mason, Genting Casinos
7 Jeremie Kanter, Continent 8
8 Jessica Feil, OpenBet
9 Juan Jose Daruich, Daruich
10 Martin Crowe, NexaCompliance
11 Ryan Farrah, LeoVegas
12 Tatevik Grigoryan, BetConstruct
Compliance Rising Star Special Award
1 Attila Hunter, Betika
2 Birgit Strauszberger, Greentube
3 Jasmine Yasin, Delasport
4 Kate Faulkner, BoyleSports
5 Kevin Kostreci, GLI
6 Kizzie Fenner, Evoke
7 Maša Tičar, Pragmatic Solutions
8 Medisha Moodley, Games Global
9 Robert Lo Giudice, BetMGM
10 Shacke Manukyan, BetConstruct
11 Sheena Patel, DraftKings
12 Vanessa Hurt, Paysafe
Compliance Team of the Year

Sponsored by: Docaposte

1 AGS
2 BetConstruct
3 Bragg Gaming
4 Continent 8
5 Delasport
6 Digitain
7 DraftKings
8 OpenBet
9 Playtech
10 San Manuel Tribal Gaming Commission
11 Scientific Games
12 Wazdan
Head of Regulatory Affairs or Government Relations of the Year
1 Carl Brincat, LeoVegas
2 Devon Dalbock, GLI
3 Emeline d’Ollone, Catena Media
4 Emőke Péter, Worldline
5 Filippo Ferri, Delasport
6 Hartwig Gerhartinger, Paysafe
7 Michael Karloutsos, Hard Rock International
8 Travis Foley, BMM Innovation Group
Legal Team of the Year
1 Alea
2 Altenar
3 Betika
4 Betsson Group
5 Bragg Gaming
6 Catena Media
7 Kambi
8 LeoVegas
9 Light & Wonder
10 OKTO
11 Paysafe
12 Virginia Lottery
Marketing Compliance Team of the Year

Sponsored by: White Bullet

1 BetMGM
2 Better Collective
3 Catena Media
4 Gentoo Media
5 LeoVegas
Outstanding Contribution to Safer Gambling
1 AiR HUB – UNLV International Gaming Institute
2 Betting and Gaming Council
3 Casino Guru
4 EPIC Global Solutions
5 Flutter Entertainment
6 GamProtect
7 Genting Casinos

The post Vixio Announces the Finalists for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.

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BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions

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BC.GAME has announced it will be the main sponsor of the St. Kitts & Nevis Patriots, the professional cricket team representing the Caribbean nation of St. Kitts and Nevis and winners of the 2021 Caribbean Premier League (CPL) championship. Under the agreement, the BC.GAME logo will appear on the front of the Patriots’ playing jerseys, supported by in-stadium branding, official digital channel integration, and fan engagement initiatives.

Founded in 2015, the St. Kitts & Nevis Patriots play their home matches at Warner Park in Basseterre. The team claimed the CPL championship in 2021 and won the inaugural men’s The 6ixty tournament in 2022. Warner Park has a regular seating capacity of approximately 8,000, which can be expanded to around 10,000 for major events. With consistent results and strong home support, the Patriots remain one of the league’s most competitive teams.

BC.GAME stated that the decision to become the Patriots’ Main Sponsor was based on three key considerations:

  • Team influence: The Patriots have delivered strong performances in the CPL and built a large, loyal fan base, aligning closely with BC.GAME’s brand positioning.
  • Season focus: The CPL’s compact schedule ensures concentrated and measurable brand exposure, with the front-of-shirt position guaranteeing visibility in key broadcast moments.
  • Community connection: The team enjoys strong support both locally and among diaspora communities, making it an ideal platform to pair in-stadium excitement with digital engagement and global fan interaction.

The partnership includes: Main Sponsor status for the 2025 season, front-of-shirt placement on both home and away jerseys (as confirmed by the club), in-stadium and broadcast-visible assets (including perimeter boards and interview backdrops), integration with the club’s official website and social media channels, and a series of fan engagement and reward activities around matchdays and player content.

Jack Dorset, CEO of BC.GAME, said: “Becoming the Patriots’ Main Sponsor puts BC.GAME at the heart of the CPL action. The front-of-shirt position ensures our brand appears at the most important moments of the season. We will pair this visibility with interactive products and experiences that bring the matchday energy to our global online community.”“We are excited to welcome BC.GAME as our Main Sponsor for the 2025 season. From jerseys to the stadium, from broadcast to social media, this partnership will deepen fan engagement and bring the energy of Caribbean cricket to a wider audience.” said Navneet Ganapathi – Sponsorship head of St Kitts and Nevis Patriots

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About BC.GAME

BC.GAME is a global online igaming platform that supports multiple cryptocurrency payment options and emphasizes fair, transparent, and mobile-first experiences. The brand continues to expand its international presence through sports sponsorships and community-driven initiatives, serving players worldwide.

About St. Kitts & Nevis Patriots

Founded in 2015, the St. Kitts & Nevis Patriots compete in the Caribbean Premier League. The team won the 2021 CPL championship and the men’s 2022 The 6ixty title. Home matches are played at Warner Park in Basseterre.

 

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BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

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Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™.  The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.

Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.

Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.

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This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.

All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.

Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.

 

Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers.  We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”

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