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SPAYZ.io announces new brand identity, enters new growth stage

Published

10 months ago

April 25, 2025

Reading Time: 2 minutes

SPAYZ.io, a leading innovator in global payment solutions, has announced the launch of a new brand identity, logo, and website, marking a significant milestone in the company’s evolution as a leading fintech.

The updated brand reflects SPAYZ.io’s commitment to accessibility, inclusivity, and sustainability. It embodies the core values that have been integral to the growth of SPAYZ.io in recent years, including trust, simplicity through innovation, reliability and security.

The refreshed identity represents the fintech’s expanded vision as it prepares to introduce new products, enter new markets, and deepen relationships with existing customers and partners.

Ksenia Telukh, Marketing Manager at SPAYZ.io, spoke about the significance of this announcement.

“Everything about our rebrand has been carefully selected. The choice of dark anthracite, bright red and light grey symbolises dedication, security, growth and energy. Together, SPACE Grotesk and Montserrat fonts create a harmonious balance that reflects our innovative spirit and commitment to quality. We have created a graphic system to accurately resemble the financial system and payments ecosystem, celebrating simplicity through complexity.”

SPAYZ.io has successfully built a business centred around its clients. Leading payments professionals are involved at every stage of the business, from product and business development, sales and marketing, IT and analytics, to client support, legal and compliance, finance and operations.

Its portfolio of solutions includes Open Banking, Payouts, Local Bank Transfers, eWallets, Online Banking and Bank Card Processing. Each solution is designed to ensure smooth performance and versatility for different business needs across various platforms.

This is backed by a global solution, with geos including India, Indonesia, Japan, Bangladesh, Pakistan, Malaysia, Thailand, Philippines, Vietnam, Ghana, Kenya, Congo, Nigeria and Europe.

In light of these achievements, a refreshed brand identity was both timely and necessary.

“This is a symbolic reimagining of SPAYZ.io, adopting an identity that embodies its values and the ongoing evolution of the company,” Ksenia commented. “Since being founded, we have had to adapt and adjust to new market conditions, seizing new opportunities and creating a service that reflects the direct needs of our partners. We’ve continued to go from strength to strength, making it essential to create a new brand that truly reflects our journey.”

The post SPAYZ.io announces new brand identity, enters new growth stage appeared first on European Gaming Industry News.

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2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

3 hours ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

3 hours ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.