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The Power of Influencers in iGaming – Insights from the EEGS Webinar
In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.
The Brave Step of Working with Influencers
Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.
Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.
Getting Real: The Importance of Authenticity
Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.
She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.
The Power of Smaller Influencers
A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.
In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.
All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.
For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.
You can watch the full session here: www.youtube.com/@eegamingsummit
Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.
The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.
The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.
Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.
Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.
The 16 top-performing teams to compete in the Grand Finals from tomorrow include:
- Horaa Esports
- Fire Flux Esports
- POWR Esports
- Regnum Carya
- eArena
- NS RedForce
- Team Falcons
- Yangon Galacticos
- Alter Ego Ares
- 4Thrives Esports
- DRX
- Weibo Gaming
- Alpha Gaming
- Team Secret
- TT Global
- IDA Esports
This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.
The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.
FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms.
Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins. With dazzling jewel-toned visuals, elegant sound design, and fast-paced mechanics, this 6×5 video slot offers a refined gaming experience tailored for today’s slot players.
Designed with operators in mind, Secrets of Scarabs combines market-relevant features with innovative tools that enhance both user engagement and operational versatility.
Key Product Features:
• 6×5 reel layout with Tumble Spin mechanic (unlimited cascades)
• Free Spins with increasing multipliers up to 500x
• Max win: 5000x | RTP: 96.55%
• Buy Bonus and Ante Bet to intensify play
• Integrated Tournament Tool and Game History Tracker
• Optimized for Desktop, Tablet & Mobile
Whether players are captivated by the game’s Egyptian-themed ambiance or the excitement of continuous tumbles and multiplier growth, Secrets of Scarabs delivers on both visual immersion and gameplay satisfaction.
As the first release in the Titan Series, this title sets the stage for a new generation of FBMDS slots — combining bold themes, innovative features, and seamless performance to serve operators in diverse and emerging markets.
Following the success of the latest game releases, FBMDS is now expanding into premium experiences with the Titan Series, FBMDS continues to deliver high-performance, modular gaming content tailored to the needs of operators and the evolving preferences of players worldwide.
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Latest News
Clarion Gaming build ICE senior team with appointment of experienced events specialist Margaret Dunn
In a move to help consolidate ICE Barcelona’s status as the most important business event in global gaming Clarion has confirmed the appointment of Margaret Dunn as Portfolio Director.
Margaret joins the ICE leadership team from Easyfairs, where she spent 10-years most recently as Portfolio Director responsible for the Energy and Logistics Division. During her decade at Easyfairs she was responsible for a diversified portfolio which included a range of international exhibitions, magazines, award ceremonies and digital products.
Announcing the appointment Clarion Gaming Managing Director Stuart Hunter said: “I am delighted to welcome Margaret to head-up a talented team which succeeded in delivering the show’s relocation from London to Barcelona resulting in January’s biggest ever gathering of gambling industry professionals in history.
“The leadership and experience that Margaret brings having worked at a senior level in a number of dynamic and technology-driven sectors will help the ICE brand to achieve what are ambitious growth targets and meet the needs of our global customers who travelled to ICE Barcelona from no fewer than 186 nations.”
Looking ahead to the latest chapter in her career Margaret commented: “When you bring so many influential industry professionals, operators and regulators together in one place, it provides a unique opportunity to effect change and I’m really excited to be working on a world class event that impacts so many businesses throughout the world.”
She continued: “A key objective for the 2026 edition is to attract even more cutting-edge technology providers to ICE to share how their innovations are reshaping the gaming experience.”
“There were over 300 regulators at ICE 2025 and I can’t wait to work with the team to grow those numbers even further and in the process help the sector to play a role in how the future of gambling policy is shaped. Other priorities include championing the progressive DEIB programme at ICE 2026 alongside the hugely successful award-winning Sustainable Gambling Zone”
The post Clarion Gaming build ICE senior team with appointment of experienced events specialist Margaret Dunn appeared first on European Gaming Industry News.
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