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The Power of Influencers in iGaming – Insights from the EEGS Webinar
In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.
The Brave Step of Working with Influencers
Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.
Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.
Getting Real: The Importance of Authenticity
Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.
She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.
The Power of Smaller Influencers
A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.
In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.
All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.
For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.
You can watch the full session here: www.youtube.com/@eegamingsummit
Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.
The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.
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Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement
Turnkey Sportsbook partnership extended until end of 2027 as LeoVegas Group continues gradual migration to in-house sportsbook, which now has access to Kambi’s premium Odds Feed+ solution
Kambi Group plc, the home of premium sports betting solutions, and LeoVegas Group have signed a multi-year Turnkey Sportsbook partnership extension, alongside a new agreement for Kambi’s cutting-edge Odds Feed+ product.
The Turnkey Sportsbook partnership will now run for an additional two years, through to the end of 2027, during which time LeoVegas will continue its migration to its proprietary sportsbook platform. In addition, LeoVegas and its stable of brands — LeoVegas, BetMGM, BetUK and expekt — has secured access to Kambi’s Odds Feed+, the industry’s premium odds feed solution. LeoVegas can now complement its in-house offering by selecting from Kambi’s full library of traded odds, which are delivered via a single API.
The Odds Feed+ agreement is set to run beyond 2027, enabling Kambi and LeoVegas to continue to build upon a partnership first formed in 2016.
Werner Becher, CEO of Kambi, said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
The post Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement appeared first on European Gaming Industry News.
Leading online casino operator Slots Temple has added established iGaming developer NetGaming to its ever-growing list of partners. Per the deal, NetGaming’s range of innovative online slot games will now be available for Slots Temple players.
NetGaming is a well-established content provider, best known for its range of Zeus-themed slots and games, which include Zeus’s Thunderbolt 5,000, Zeus’s Thunderbolt Plinko, and Zeus’s Thunderbolt.
Other hit titles in the studio’s catalogue include Shamrock Trio: Hold and Respin, Fireball Inferno Tiki, and Leprechaun’s Loot. The studio’s titles are defined by their creative designs and innovative gameplay mechanics.
NetGaming was launched in 2019 and has proven itself to be a huge hit among players, working alongside some of the biggest operators in the industry and establishing a global presence.
Slots Temple has established itself as a unique operator within the iGaming industry. The company began as an affiliate site before obtaining a license from the United Kingdom Gambling Commission to offer real-money slot games and tournaments.
In the time since, it has established itself as one of the most innovative operators on the market, putting an emphasis on tournaments and player communities. The site collaborates with some of the industry’s leading developers. This new partnership with NetGaming will further solidify its position as a leading player-centric operator, ensuring it provides players with a diverse and exciting games catalogue.
Fraser Linkleter, CEO at Slots Temple said: Our players always demand the best online casino games on the market, and by adding another innovative developer like NetGaming to our list of partners, we can ensure that we meet that demand.
NetGaming is a company that we have respected for a long time, and we have no doubt their products are going to be a huge hit with our players.”
Pallavi Deshmukh, CEO at NetGaming, said: ‘NetGaming is delighted to work alongside an established name like Slots Temple. Both companies strongly believe in the importance of providing top-quality online gaming experiences to customers, and we cannot wait to see how Slot Temple’s dedicated player base reacts to our games.”
The post Slots Temple Goes Live with NetGaming to Expand Games Portfolio appeared first on European Gaming Industry News.
They just can’t leave humans alone, can they? Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again!
Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade. It’s going to be a battle of the ages but who will reign supreme?
A new challenge brings new features. When a Wild Symbol appears, it randomly transforms all low paying symbols on the reels into mid paying symbols, opening up more opportunities to connect. xNudge® makes another appearance similar to Brute Force, but with some small tweaks:
- Joshua xNudge® Wild – Each Nudge increases the win multiplier by +1 with the maximum multiplier value reaching up to 7x
- Jason xNudge® Wild – Each Nudge increases the win multiplier by +2 with the maximum multiplier value reaching up to 15x
- Jade xNudge® Wild – Each Nudge increases the win multiplier by +5 with the maximum multiplier value reaching up to 40x
- Xylox xNudge® Wild – Each Nudge increases the win multiplier by +1 and when he lands for the first time, he collects multiplier values from Joshua, Jason and Jade xNudge® Wilds. If he becomes sticky then he will continue collecting multipliers from non-sticky Joshua, Jason and Jade xNudge® Wilds.
The xNudge® Meter will summarise the overall xNudge® Multiplier values on the winning symbol.
REDemption Spins
No matter how hard you fight they just keep coming! Landing 3 Scatter symbols, including at least 2 red Scatters, will trigger 10 REDemption Spins where:
- Xylox xNudge® Wild will always be sticky when he lands.
- Joshua xNudge® Wild will be missing in action.
BLU Genesis Spins
There is always a glimmer of hope when you fight for good. Landing 3 Scatter symbols, including at least 2 blue Scatters, will trigger 10 BLU Genesis Spins where:
- Joshua, Jason and Jade xNudge® Wilds may become sticky when they land.
- Xylox xNudge® Wild will always be sticky when he lands.
Super REDemption Spins
Xylox has the upper hand with his swarms. Landing 4 Scatter symbols, including at least 3 red Scatters, will trigger 10 Super REDemption Spins where:
- Xylox xNudge® Wild will always be sticky when he lands
- Joshua and Jason xNudge® Wilds will be missing in action.
Super BLU Genesis Spins
Not everything is doom and gloom. Landing 4 Scatter symbols, including at least 3 blue Scatters, will trigger 10 Super BLU Genesis Spins where:
- Joshua, Jason and Jade xNudge® Wilds may become sticky.
- A sticky Joshua xNudge® Wild will always land on the first spins and will remain sticky throughout.
- Xylox xNudge® Wild will always be sticky when it lands.
Stellar Punishment Spins
It’s time to face the final boss himself. Landing 2 red and 2 blue Scatters will trigger 10 Stellar Punishment Spins where:
- Jade xNudge® Wild may become sticky when it lands.
- Jade xNudge® Wild will always land on the first spins and remains sticky throughout.
- Xylox xNudge® Wild will always be sticky when he lands.
- Joshua and Jason xNudge® Wilds are missing in action.
There are a plethora of Nolimit Boosters to keep you in the fight and with the upper hand.
xBoost 1 – Guaranteed Scatter symbol on reel 2
xBoost 2 – Guaranteed 2 Scatter symbols on reel 2 and 3
1 Guaranteed xNudge® xBoost – Guaranteed a minimum of 1 xNudge® Wild
2 Guaranteed xNudge® xBoost – Guaranteed a minimum of 2 xNudge® Wilds
3 Guaranteed xNudge® xBoost – Guaranteed a minimum of 3 xNudge® Wilds
4 Guaranteed xNudge® xBoost – Guaranteed a minimum of 4 xNudge® Wilds
5 Guaranteed xNudge® xBoost – Guaranteed a minimum of 5 xNudge® Wilds
The maximum payout of Brute Force: Alien Onslaught is 80,000x the base bet. Brute Force: Alien Onslaught is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “There’s nothing we love more than alien invasions. We were blown away by the reception of the first Brute Force so of course, we had to make a sequel. More reels, a new bad guy and Wilds that make this game something to be reckoned with!”‘Brute Force: Alien Onslaught’ will be available to all Nolimit City partners on July 8th, 2025.
The post Nolimit City braces for another invasion in Brute Force: Alien Onslaught appeared first on European Gaming Industry News.
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