Soft2Bet and Its Brands, Betinia and Campobet, honoured by 12 Shortlist Nominations at the EGR Marketing & Innovation Awards 2025

Soft2Bet, a leading iGaming turnkey solutions provider, is delighted to announce that it has secured 12 nominations at the prestigious EGR Marketing & Innovation Awards 2025. Showcasing both B2B and B2C excellence, the shortlists highlight the company’s brands, Betinia and Campobet, alongside Soft2Bet itself and its proprietary Motivational Engineering Gaming Application (MEGA).

Betinia is nominated for Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). Campobet has been recognised for Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). In addition, Soft2Bet is shortlisted for Brand of the Year (B2B), with MEGA receiving a nod in the Innovation of the Year (B2B) category.

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Over the past 12 months, main brands such as Campobet, Betinia, Don.ro, Tooniebet and others have excelled in fiercely competitive, saturated markets and tightly regulated territories, where only the most agile, innovation-focused operators can stand out. Soft2Bet’s approach merges cutting-edge technology with data-driven personalisation, ensuring that player experience is always paramount. Betinia and Campobet’s high-performance results with retention and acquisition tactics reflect a strategy that recognises different user motivations and local market preferences while still adhering to complex regulatory standards.

Oksana Tsyhankova, Soft2Bet’s CMO, commented: “By prioritising sustainable, data-driven engagement, customer experience, Soft2Bet and its brands continue to set a high standard for growth in high competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre.”

These achievements reflect Soft2Bet’s broader vision to build and scale performance-driven brands that thrive even in jurisdictions with strict advertising and bonus limitations. In 2024, Betinia recorded a 148% increase in GGR, while Campobet achieved a 54% increase. Retention also soared, with a 128% uplift for Campobet and 106% for Betinia, highlighting the effectiveness of MEGA-powered engagement. Operating a total of 13 brands, all highly adapted to local market strategies, Soft2Bet ensures that each brand reflects regional preferences and player behaviours. For example, Campobet recently sponsored the popular tennis event “Nordic Battle,” aligning the brand closely with local sports passions. With a flexible platform that can be tailored for various jurisdictions, Soft2Bet consistently delivers strong outcomes for both operators and players, proving that authenticity, creativity, and compliance can successfully coexist.

A Celebration of Fairness, Responsibility, and Innovation in iGaming

The countdown is on for the Casino Guru Awards 2025, where the most impactful and forward-thinking figures in the online gambling space will be honored. After an intensive evaluation period, the panel of expert judges has already cast their votes. The winners are now known—though kept under tight wraps—awaiting their official reveal during the gala evening.

The Gala Ceremony, taking place on June 6, 2025, at the prestigious Hilton Hotel in St. Julian’s, Malta, will bring together key stakeholders from across the industry to celebrate excellence in transparency, fairness, and player protection. This year’s event continues to spotlight initiatives that drive real change, showcasing responsibility and innovation at the heart of iGaming.

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In addition to the categories evaluated by the judges, the Players’ Choice and Voice of the People awards have engaged the wider public—highlighting community involvement. Notably, the Voice of the People category attracted over 150,000 public votes, underscoring the growing influence and reach of the Awards.
“It’s truly inspiring to witness such a strong response from the global community. The number of nominations and public votes speaks volumes about how well-known and meaningful these projects have become,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru.

Since the launch of the 2025 edition, the Awards have attracted nearly 600,000 visitors, generated hundreds of nominations, and reflected a growing movement toward greater accountability in the industry.
The shortlist represents a diverse mix of organizations pushing boundaries and raising standards in responsible gambling—including notable names such as EveryMatrix, DraftKings, Pragmatic Play, BGaming, Soft2Bet and more. The evaluation phase involved detailed questionnaires, evaluation calls with shortlisted companies, and a transparent scoring framework. To preserve credibility and impartiality, judges disclosed all potential conflicts of interest before the review process began.

Gala highlights
Hosted by renowned presenter Martin Sepiano, the evening promises an engaging blend of insight and entertainment:

• Panel Discussion with Judges – A rare behind-the-scenes look into the evaluation process and the values driving the Awards.
• Live Performances by Jessica Micallef & Band
• Special Dance Act by The Snake Venom Project Dancers
• Afterparty at Tiffany Lounge with DJ Luke Panza

With anticipation building, the Casino Guru Awards 2025 Gala promises not only to reveal the industry’s top performers, but also to foster meaningful dialogue about the future of fair and responsible gambling. Whether judged by a panel of experts or chosen by the public, each nominee has contributed to shaping a more transparent and ethical iGaming landscape.

The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

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ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.