BETER

BETER to exhibit at SiGMA Americas

Published

12 months ago

April 1, 2025

BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.

This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.

BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.

BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.

Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.

BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.

BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.

Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.

We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”

Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.

“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.

“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”

The post BETER to exhibit at SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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BETER

BETER strikes Wplay partnership in Colombia

Published

2 weeks ago

March 19, 2026

Wladimir P.

beter-strikes-wplay-partnership-in-colombia

BETER, the award-winning supplier of fast-betting content, data, and odds across esports and sports, has expanded its footprint in Latin America through a new partnership with leading Colombian operator Wplay.

As part of the agreement, Wplay will roll out BETER’s exclusive ESportsBattle tournaments, with eFootball and eBasketball set to be the first titles introduced to its players.

The deal strengthens Wplay’s offering by enabling the operator to deliver fast-paced betting experiences that are increasingly in demand among Colombian players, while also helping it stand out in a competitive market.

BETER’s ESportsBattle tournaments feature nearly 500,000 events annually, spanning eFootball, eBasketball, eHockey, and eTennis. Each match offers up to 50 betting markets, with an average operator margin exceeding 7.5%.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.

“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”

Julio Tamayo from Wplay added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

The post BETER strikes Wplay partnership in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETER

BETER strikes Wplay partnership in Colombia

Published

2 weeks ago

March 19, 2026

GamingAmericas.com

BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its position in the LatAm market through a partnership with top-tier Colombian operator Wplay.

Under the terms of the agreement, Wplay will offer BETER’s exclusive ESportsBattle tournaments to its players, with eFootball and eBasketball set to be the first disciplines to go live.

The partnership provides a major boost for Wplay, enabling the operator to differentiate its offering and deliver the fast-betting experiences that players in Colombia are increasingly seeking.

BETER exclusively delivers nearly 500,000 esports events annually through ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

Julio Tamayo from Wplay, added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

The post BETER strikes Wplay partnership in Colombia appeared first on Americas iGaming & Sports Betting News.

BETER

FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner

Published

2 weeks ago

March 17, 2026

Wladimir P.

feedconstruct-powers-beter’s-integration-with-lv-bet-as-official-technology-partner

FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.

This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.

“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”

Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”

Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”

The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.

The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.