BETER
BETER to exhibit at SiGMA Americas
BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.
This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.
Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.
BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.
BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.
BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.
Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.
We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”
Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.
“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.
“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”
The post BETER to exhibit at SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.
The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.
BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.
Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.
Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.
The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.
BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.
Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”
The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has had its Setka Cup table tennis tournaments added to the North Carolina sports wagering catalog.
The approval, granted by the North Carolina State Lottery Commission, marks BETER’s sixth US state launch, alongside New Jersey, Florida, Indiana, Iowa, and Colorado.
It means BETER can now offer its exclusive Setka Cup table tennis tournaments, including live data and live streams, to operators in the state for the first time.
Setka Cup is already live on the North Carolina domain of the provider’s longstanding partner, bet365, with additional operator launches planned in the near future.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard.
All matches are monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Gal Ehrlich, CEO of BETER, said: “In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.
“Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.
“We are thrilled to have secured approval in North Carolina and look forward to operators and their players enjoying the thrilling experiences offered by our sports products.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.
“The US is a complex market where regulations differ from state to state, but we have a talented and experienced team to navigate this.
“BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”
The post BETER enters sixth US state with North Carolina approval appeared first on Americas iGaming & Sports Betting News.
BETER, the award-winning provider of 24/7 live streams, real-time data, and odds for esports and sports, has announced the appointment of Matias Tapia Gomez as LatAm Business Development Manager.
Based in Argentina, Matias will be responsible for spearheading BETER’s expansion across the Latin American continent. His primary focus will be on building new strategic partnerships with regional operators and aggregators while optimizing relationships with existing partners to ensure they maximize BETER’s “next-gen” content offering.
A Veteran Presence in the LatAm iGaming Sector
Matias Tapia Gomez brings over 20 years of business development experience to BETER. He is a recognized expert in the Latin American iGaming landscape, having spent the last eight years holding senior roles at industry leaders.
Career Highlights:
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Stats Perform: Focused on data-driven sports integrity and performance content.
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Altenar: Played a key role in expanding their sportsbook software solutions across regional markets.
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LSports: Instrumental in driving business growth through sports data and betting technology.
Strategic Regulatory Foundation in 2026
BETER’s aggressive push into Latin America is underpinned by its robust regulatory standing. The company has proactively secured approvals in the region’s most influential markets, allowing for direct-to-operator content delivery.
| Jurisdiction | Status | Regulatory Body |
| Argentina | Registered | Lotería de la Ciudad de Buenos Aires (LOTBA) |
| Peru | Certified | Ministry of Foreign Trade and Tourism (MINCETUR) |
| Brazil | Active | Compliant with 2025/2026 federal betting framework |
“Latin America is a fast-moving market and one that has become incredibly important for BETER,” said Chuck Robinson, Chief Revenue Officer at BETER. “Matias’ appointment will be a further catalyst for growth and a significant step towards achieving our ambitious goals for the region.”
Meeting the Demand for “Fast-Betting” Content
In his new role, Matias will champion BETER’s flagship products, including the ESportsBattle tournaments and Setka Cup table tennis series. These products are particularly popular in Latin America because they offer 24/7 action and fast bet settlement, catering to a new generation of players who prefer high-frequency betting cycles.
“Fast-betting content is a must-have for operators targeting the Latin American market,” added Matias Tapia Gomez. “I look forward to making more operators aware of BETER’s award-winning offering and helping them enhance their proposition with content that is proven to deliver.”
The post BETER Names Matias Tapia Gomez as LatAm Business Development Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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