Award-winning fast-betting content provider strengthens its position in the region with the latest hire

BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.

Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.

In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.

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She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.

Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.

“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.

“I’m delighted to welcome Juliana to the BETER team.”

Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.

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“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”

“I look forward to helping BETER maximize the full potential of the LatAm market.”

BETER, an award-winning provider of fast betting content and data for esports and sports, has bolstered its presence in Latin America after being registered as a service provider in Argentina.

The registration, enabling BETER to supply its 24/7 live streaming, data, and odds to all licensed local operators, was provided by the Lotería de la Ciudad de Buenos Aires, the gambling regulatory body in the City of Buenos Aires.

BETER has quickly established itself as a must-have provider for operators across the region with those active in Argentina now able to offer its esports and sports offerings to their players.

This includes BETER’s proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. In total, bettors can wager on more than 46,000 of BETER`s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds, with an average operator margin of 7.5%+.

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Operators in Argentina will also be able to use BETER’s Esports Odds feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.

Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.

“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.

“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”

Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.

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“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”