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Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich

The newly released film highlights Uri Poliavich, the visionary founder and CEO of Soft2Bet, and his team’s unwavering commitment to philanthropy, social impact and building disruptive technologies in highly competitive markets
Film link https://www.reuters.com/plus/the-yael-foundation-a-commitment-to-culture-and-innovation
Today, Soft2Bet, a leading force in iGaming, released an exclusive film spotlighting the inspiring eight-year journey of its founder and CEO, Uri Poliavich, alongside his team of industry pioneers. The film offers a compelling look at their vision and the innovative path shaping the company’s future, uncovering how Poliavich drives business success while championing education and philanthropic community initiatives.
This exclusive glimpse into Poliavich’s story underscores his philosophy that “charity drives business,” demonstrating how purpose, ambition, and innovation can transcend corporate success to create a meaningful impact on communities globally.
Uri Poliavich, Founder and CEO of Soft2Bet, remarked: “I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”
More than eight years ago, Soft2Bet launched in a small office, starting a journey that evolved into an international company with a state-of-the-art Maltese headquarters. What began as a B2C brand built on third-party solutions quickly transformed into a global B2C and B2B business, developing its own technology. Today, Soft2Bet holds leading positions in key markets, operates top-tier brands, and boasts more than 16 licenses.
This journey reflects the company’s DNA of innovation, platform development, and motivational engineering. These principles have shaped the creation of its Motivational Engineering Gaming Application (MEGA), a gamification solution redefining entertainment in the gambling industry.
Hungry for Change, Built to Lead
Reflecting on his origins, Poliavich discusses how his upbringing in Soviet Ukraine instilled a hunger to improve his trajectory, not only for his family but for the iGaming industry. His drive to create a meaningful impact has shaped Soft2Bet’s mission of integrating innovation with purpose and improving how end users experience gaming. His vision continues to develop talent and set new benchmarks across the company.
Uri Poliavich, Founder and CEO of Soft2Bet, stated: “In the last couple of years, we’ve been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”
This dedication to constant improvement powered the creation of MEGA and enabled operators to enhance engagement, customer retention, and user experience through data-driven insights and quality gaming content. Today, Soft2Bet’s leading turnkey solutions operate across the most active markets, pioneering offerings to revolutionize the iGaming space and bridge diverse industries.
Driving Business Through Purposeful Giving
Poliavich demonstrates how passion and an open mindset can transform the reach of entrepreneurship into philanthropic efforts. In 2020, Poliavich founded The Yael Foundation, an organization inspired by his wife that would soon fuel his business endeavours.
The foundation, which focuses on boosting access to education in Jewish communities, supports more than 85 educational projects, kindergartens, Sunday schools, and special education initiatives across 37 countries. Since launching, the foundation has impacted more than 13,500 children worldwide exemplifying Poliavich and the company’s commitment to creating meaningful change.
Soft2Bet expands its vision with Soft2Bet Invest, a $50M innovation fund supporting entrepreneurs in iGaming and casual gaming. The fund targets growth-stage and mature companies using advanced technologies, including casual gaming concepts, AI, traffic differentiators, and user experience innovations. These initiatives demonstrate the company’s commitment to advancing gaming innovation and social responsibility.
The post Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich appeared first on European Gaming Industry News.
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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
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GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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