Conferences in Europe
Mastering Digital PR in iGaming: Insights from Digital Web Solutions
HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Digital Web Solutions (DWS) as the Selfie Mirror Sponsor and valuable contributor in this year’s event. In this exclusive interview, we speak with Vaibhav Kakkar, CEO and Founder of DWS, to explore how digital PR can help iGaming businesses stand out, the challenges of managing multi-country websites, and the strategies that drive effective link-building in this highly competitive industry.
Digital Web Solutions (DWS) is known for its expertise in securing high-authority backlinks and delivering data-driven digital PR. What sets DWS apart in the competitive digital marketing landscape, particularly when working with iGaming clients?
When I started building my first SEO company, SEO Next, in 2008, I saw firsthand how challenging it was to secure quality backlinks, especially in competitive industries like iGaming.
We had to build a system from the ground up, ensuring every link was high-authority, safe, relevant, and impactful. That experience shaped how we operate at Digital Web Solutions today.
For iGaming, link building isn’t just about getting placements. It’s about keeping up with regulations, avoiding risky footprints, and securing real, ranking-driven links.
That’s why we built Boogle, our proprietary tool that scans over 500 million sites each month to uncover the exact links helping competitors win.
With access to 250,000+ publishers and a 30-point quality check, we ensure our clients get links that truly move the needle—without the guesswork.
At our core, we don’t just sell backlinks. We solve SEO problems which is why we love what we do.
Managing multiple country websites is a challenge for many iGaming businesses. What advice would you give to operators looking to run multi-location websites effectively while maintaining consistency and compliance?
That’s a great question. When we scaled my previous company, we managed operations across the UK, Australia, and the US, and I quickly learned tha t running multi-location websites is more than just duplicating content—it requires a well-structured strategy.
For iGaming businesses, the biggest challenge is balancing localization with compliance. Regulations vary by country, and what works in one market could lead to penalties in another.
My advice? Invest in a strong technical SEO foundation. Use hreflang tags properly to signal language and regional variations to Google. Maintain separate URLs for each region (e.g., country-specific subdomains or subdirectories) and ensure your content isn’t just translated—it’s localized to reflect cultural and legal differences.
After years of working on this problem like any other agency, we decided to acquire Hreflang Builder—a tool designed to eliminate traffic cannibalization and ensure search engines understand which page to rank in each market.
Many enterprise CMS platforms struggle with implementing hreflang tags, and for large-scale websites, manually managing them is nearly impossible. Hreflang Builder automates the entire process, generating XML sitemaps that keep multi-location websites properly indexed and recovering lost revenue.
So, to answer your question, hreflang tags was one part of the solution but the other one is local backlink building.
From a backlink perspective, local authority matters. A .co.uk site ranking in the UK won’t benefit much from links on US-based domains. That’s why, at DWS, we focus on securing geo-relevant backlinks to help brands rank where it matters.
With multiple locations, tracking performance manually can be a nightmare. Tools like Boogle simplify this by helping businesses analyze competitors, track backlink health, and discover high-authority opportunities across different regions.
Since my team and I had been through multi-country issues countless times, I was keen on building tools and automations around it so we can solve our own problems but also serve other companies with the same solution!
Digital PR has become a buzzword in recent years. Could you share your approach to leveraging digital PR to help iGaming brands differentiate themselves in a crowded market?
Digital PR has become a buzzword because, frankly, traditional link-building isn’t enough anymore. Google’s algorithm updates have made it clear—authority, trust, and relevance matter more than ever.
Everyone in SEO is talking about Digital PR now, but many are just repackaging outdated strategies with a new name or fail to deliver to their clients. This game isn’t easy to play.
At Digital Web Solutions, we focus on what actually works: securing high-impact, niche-relevant placements that drive both rankings and brand authority.
I saw firsthand that random guest posts and directory links weren’t enough to stand out. You need to earn coverage from the right sources—where your audience actually pays attention.
Here’s how we do it differently:
- We go beyond vanity mentions. Many PR campaigns focus on getting brand names out there, but without proper SEO value. We secure editorial links on high-ranking pages, ensuring real authority transfer.
- We create stories that get picked up. Instead of generic press releases, we craft exclusive insights, data-driven reports, and unique industry trends that journalists actually want to write about.
- We leverage automation to scale where others fail. The reality is, not every agency can secure these placements—outreach alone isn’t enough. That’s why we built Boogle, our AI-powered tool that scans 500M+ sites monthly to identify and secure competitor-grade backlinks at scale.
- We understand compliance, especially in iGaming. Many agencies don’t realize how strict this industry is. A single misstep can lead to fines or de-indexing. Our team ensures every campaign meets regulatory standards while still making an impact.
Digital PR isn’t just about getting your name in the press—it’s about building credibility, earning trust, and improving rankings in a way that Google rewards.
DWS prides itself on using an AI-powered approach to link-building. Can you walk us through how this technology works and how it benefits your iGaming clients?
Absolutely. At Digital Web Solutions, we’ve spent years refining our approach to link-building, and AI has been a game-changer. Traditional link-building is slow, manual, and often hit-or-miss.
With Boogle, our AI-powered tool, we’ve automated the process of finding, analyzing, and securing high-value backlinks at scale—something no other solution offers.
Here’s how it works:
- Massive Data Processing – Boogle scans 500 million+ websites every month, identifying link opportunities that align with our clients’ SEO strategy. Instead of relying on outdated lists or guesswork, we get real-time data on what’s working now.
- Competitor Link Acquisition – iGaming is a fiercely competitive industry, and ranking well often comes down to who has the best links. Boogle analyzes competitors’ backlinks to pinpoint where they’re getting their SEO power, then finds a way to help our clients secure those same placements or even better ones.
- Advanced Filtering & Quality Control – Not all links are created equal. Our 30-point quality checklist ensures that every link meets strict SEO standards, covering factors like traffic manipulation, relevancy, and target country traffic. This is critical in iGaming, where compliance and authority matter just as much as rankings.
- Scaling What Others Can’t – Many agencies struggle to secure placements on top-ranking pages because it’s a slow, manual process. Boogle eliminates that bottleneck by using AI to automate outreach, track responses, and optimize success rates—allowing us to deliver high-quality backlinks faster and more efficiently.
If you book a call with us, we can also just guide you through the process and help your website get better links!
At the Prague Gaming & TECH Summit 2025, you will be making a Keynote Presentation titled “Game-Changing AI & SEO Strategies to Skyrocket Your Traffic.” Can you give us a sneak peek into the key insights and strategies you’ll be sharing with the audience?
Sure, let me share a little sneak peak!
I’ll be sharing real, battle-tested AI & SEO strategies from my decade of experience in SEO that help iGaming brands rank higher, attract more players, and drive real revenue.
You will walk away with tips to build better backlinks at scale, fix multi-market SEO and how to stay ahead on the SERP.
If you have any questions, there will be a Q&A session as well, and we will be having a booth at the conference too. I am excited to meet every attendee, speaker, and sponsors!
With Digital Web Solutions at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into digital PR, SEO, and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Mastering Digital PR in iGaming: Insights from Digital Web Solutions appeared first on European Gaming Industry News.
Save the date: The show will return to the island next year, from 28–30 April.
Last week, SBC Summit Malta transformed the InterContinental Hotel into a powerhouse of industry networking, bringing together 6,000 professionals from Malta and across Europe.
This year marked the debut of the event under its new identity, following the rebrand from CasinoBeats Summit. With its expanded focus covering casino, sports betting, regulation, affiliation, payments, and emerging tech, the summit officially opened on Wednesday, 11 June, with a ribbon-cutting ceremony led by Malta’s Minister for the Economy, Enterprise and Strategic Projects, Silvio Schembri.
Clinton Cutajar, CTO of digital marketing agency MediaTroopers, praised the rebrand: “The rebranding was a successful one. Everyone I meet mentions it is a great show, with great panels and a great conference.”
In addition to content and attendance, the organisation of the event itself earned high marks. Cristina Turbatu, CTO at Malta-based operator Casumo, noted, “It’s very well organised, it’s very well structured, and for me, it just feels high-end in terms of quality, so I really enjoy it.”
Cutajar added praise for the technology behind the experience: “The SBC Connect app helped a lot to schedule appointments in advance. There was no need to search around or try to coordinate elsewhere. Everything and everyone could be found in one central place.”
Dr. Eyal Loz, CPO of game studio RubyPlay, also commented on the balance between scale and accessibility: “It’s big enough to meet a lot of interesting people and have some really good meetings, and small enough to navigate easily. The organisation, the location, the panels; I’m very happy with it. It has been brilliant.”
This year’s summit also demonstrated depth in commercial firepower with an impressive 37% of attendees holding key decision-making roles. Moreover, there was strong representation from both the operator and affiliate sides, with operators bringing over 2,100 representatives, accounting for 35% of the overall audience, and 750 affiliates focused on player acquisition in the room. Both segments recorded considerable audience growth compared to last year.
Nils Andén, CEO of operator Kindred Group, commented: “I have definitely met the people that I expected to meet here, and also some people that I was surprised to see. SBC delivered on the promise to get the right people.” Rosi Bremec, COO at Game Lounge, added: “I’ve only been in the industry for three years, and I’m always looking for good people and new ideas. Events like this help me meet those people and also expand my knowledge of the industry.”
Reflecting on the milestone edition, SBC CEO & Founder Rasmus Sojmark shared: “While the numbers for this event were strong and we delivered on our promises, the most important takeaway was the undeniable excitement I witnessed while walking the show floor, entering the conference rooms, and attending the dinners and parties.
“The audience this year was electric, and the warm feedback we have received is the greatest compliment we could ask for as organisers. A massive thank you to each and every individual who made this event, in its new shape and form, a success this year.”
Malta-based leaders were especially vocal about the event’s value for the local ecosystem. Charles Mizzi, CEO of the Malta Gaming Authority (MGA), underlined the event’s broader significance: “These events help to confirm the importance of the gaming industry to the local economy.”
“I was quite impressed with the setup and the number of participants. If we remain behind our desks and do not participate in events such as this, we wouldn’t have the feel of the industry,” the MGA CEO added.
Andén remarked, “I’m based here in Malta, so this is a good opportunity for me to catch up with people from all across the industry; not only the ones that are based here, but those who travel here too. It’s also good that SBC makes a concerted effort to actually get people who represent the companies that work here in Malta. That is an important kind of differentiation point.”
Jovana Popovic Canaki, CEO of iGP, a Platinum Headline sponsor of the event, said: “One of our offices is here in Malta, and for us it’s home. We walk to the venue. We want to support local events, so the sponsorship was a no-brainer and a great honour.”
Bremec further highlighted the benefit of local hosting: “Everybody is here. The product people are here, the HR people are here. Everybody loves attending these events, so we encourage that.”
Notably, while the event featured strong local representation, with 47% of the audience based in Malta, it also demonstrated its international appeal, with 53% of attendees flying in from abroad. “This shows that the event is not just for locals, but a key opportunity to connect with European, and to some extent, international stakeholders who travel to Malta specifically to attend the event,” Sojmark said.
Beyond the vibrant expo floor, the conference segment was a highlight in its own right. Hosted across three main conference rooms and two dedicated workshop spaces, the agenda featured 17 hands-on workshops and a speaker lineup of 250 experts.
Andén commented, “I really liked the particularly dedicated track on some of the regulation challenges that affect not only me as an operator, but also affect suppliers and everyone else in the industry.” Popovic Canaki added, “Sometimes we speak too loudly and don’t let our ears work. This was a fantastic opportunity to sit down and listen to what the rest of the industry has to say.”
Andre Machado, CCO of Clever Advertising, praised the programming: “The way you are building the conference and the topics are also a mixture of what the audience is looking for. There’s real sensibility in how the programme aligns with broader industry trends.”
Turbatu reinforced the value of the educational content: “Those who didn’t attend would be missing out on high-quality workshops, which I don’t think many other conferences focus on.”
Adding a cultural edge to the event, SBC hosted the Malta debut of its signature EDM experience: the INFINITY party. Held at the island’s iconic Aria Complex and headlined by international star Galantis, the evening delivered a high-energy celebration that brought the entire industry together in style. The Malta edition joins past INFINITY showcases at SBC Summit, SBC Summit Rio, and SBC Summit Americas, which featured major acts such as Afrojack and Steve Aoki.
Apart from INFINITY Malta, SBC treated attendees to multiple evening networking events. The week began with an opening party at Infinity by Hugo’s, a beloved spot for those who had previously attended SBC’s Malta events. The organiser also hosted two invite-only dinners on Wednesday, one for C-level operators at Caviar & Bull and another for affiliates at Sole by Tarragon. On Thursday, the spotlight shifted to SBC Awards Europe, a ceremony that celebrated the achievements of the industry’s brightest companies and individuals. The week concluded with a relaxed closing party at Open Waters.
The overwhelmingly positive response from attendees highlighted not only the strength of the new format but also the growing trust in SBC’s ability to deliver high-quality, high-impact industry events. As Dr. Eyal Loz of RubyPlay summed it up: “I’ve attended almost all the SBC events over the last year, and I’m going to keep on coming back for sure. It’s nice to see the evolution of SBC. The pace at which SBC is improving, becoming more relevant, more engaging, and more dynamic truly blows my mind.”
Save the date: The show returns to the island next year, 28–30 April. For exhibition and sponsorship opportunities, contact [email protected]
The post New-look SBC Summit Malta Shows Strong International Appeal appeared first on European Gaming Industry News.
N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.
Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.
PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.
PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.
For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.
With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.
For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.
PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.
PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.
The post PIN-UP Global to Participate in IGB L!VE London appeared first on European Gaming Industry News.
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