Conferences in Europe
Mastering Digital PR in iGaming: Insights from Digital Web Solutions
HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Digital Web Solutions (DWS) as the Selfie Mirror Sponsor and valuable contributor in this year’s event. In this exclusive interview, we speak with Vaibhav Kakkar, CEO and Founder of DWS, to explore how digital PR can help iGaming businesses stand out, the challenges of managing multi-country websites, and the strategies that drive effective link-building in this highly competitive industry.
Digital Web Solutions (DWS) is known for its expertise in securing high-authority backlinks and delivering data-driven digital PR. What sets DWS apart in the competitive digital marketing landscape, particularly when working with iGaming clients?
When I started building my first SEO company, SEO Next, in 2008, I saw firsthand how challenging it was to secure quality backlinks, especially in competitive industries like iGaming.
We had to build a system from the ground up, ensuring every link was high-authority, safe, relevant, and impactful. That experience shaped how we operate at Digital Web Solutions today.
For iGaming, link building isn’t just about getting placements. It’s about keeping up with regulations, avoiding risky footprints, and securing real, ranking-driven links.
That’s why we built Boogle, our proprietary tool that scans over 500 million sites each month to uncover the exact links helping competitors win.
With access to 250,000+ publishers and a 30-point quality check, we ensure our clients get links that truly move the needle—without the guesswork.
At our core, we don’t just sell backlinks. We solve SEO problems which is why we love what we do.
Managing multiple country websites is a challenge for many iGaming businesses. What advice would you give to operators looking to run multi-location websites effectively while maintaining consistency and compliance?
That’s a great question. When we scaled my previous company, we managed operations across the UK, Australia, and the US, and I quickly learned tha t running multi-location websites is more than just duplicating content—it requires a well-structured strategy.
For iGaming businesses, the biggest challenge is balancing localization with compliance. Regulations vary by country, and what works in one market could lead to penalties in another.
My advice? Invest in a strong technical SEO foundation. Use hreflang tags properly to signal language and regional variations to Google. Maintain separate URLs for each region (e.g., country-specific subdomains or subdirectories) and ensure your content isn’t just translated—it’s localized to reflect cultural and legal differences.
After years of working on this problem like any other agency, we decided to acquire Hreflang Builder—a tool designed to eliminate traffic cannibalization and ensure search engines understand which page to rank in each market.
Many enterprise CMS platforms struggle with implementing hreflang tags, and for large-scale websites, manually managing them is nearly impossible. Hreflang Builder automates the entire process, generating XML sitemaps that keep multi-location websites properly indexed and recovering lost revenue.
So, to answer your question, hreflang tags was one part of the solution but the other one is local backlink building.
From a backlink perspective, local authority matters. A .co.uk site ranking in the UK won’t benefit much from links on US-based domains. That’s why, at DWS, we focus on securing geo-relevant backlinks to help brands rank where it matters.
With multiple locations, tracking performance manually can be a nightmare. Tools like Boogle simplify this by helping businesses analyze competitors, track backlink health, and discover high-authority opportunities across different regions.
Since my team and I had been through multi-country issues countless times, I was keen on building tools and automations around it so we can solve our own problems but also serve other companies with the same solution!
Digital PR has become a buzzword in recent years. Could you share your approach to leveraging digital PR to help iGaming brands differentiate themselves in a crowded market?
Digital PR has become a buzzword because, frankly, traditional link-building isn’t enough anymore. Google’s algorithm updates have made it clear—authority, trust, and relevance matter more than ever.
Everyone in SEO is talking about Digital PR now, but many are just repackaging outdated strategies with a new name or fail to deliver to their clients. This game isn’t easy to play.
At Digital Web Solutions, we focus on what actually works: securing high-impact, niche-relevant placements that drive both rankings and brand authority.
I saw firsthand that random guest posts and directory links weren’t enough to stand out. You need to earn coverage from the right sources—where your audience actually pays attention.
Here’s how we do it differently:
- We go beyond vanity mentions. Many PR campaigns focus on getting brand names out there, but without proper SEO value. We secure editorial links on high-ranking pages, ensuring real authority transfer.
- We create stories that get picked up. Instead of generic press releases, we craft exclusive insights, data-driven reports, and unique industry trends that journalists actually want to write about.
- We leverage automation to scale where others fail. The reality is, not every agency can secure these placements—outreach alone isn’t enough. That’s why we built Boogle, our AI-powered tool that scans 500M+ sites monthly to identify and secure competitor-grade backlinks at scale.
- We understand compliance, especially in iGaming. Many agencies don’t realize how strict this industry is. A single misstep can lead to fines or de-indexing. Our team ensures every campaign meets regulatory standards while still making an impact.
Digital PR isn’t just about getting your name in the press—it’s about building credibility, earning trust, and improving rankings in a way that Google rewards.
DWS prides itself on using an AI-powered approach to link-building. Can you walk us through how this technology works and how it benefits your iGaming clients?
Absolutely. At Digital Web Solutions, we’ve spent years refining our approach to link-building, and AI has been a game-changer. Traditional link-building is slow, manual, and often hit-or-miss.
With Boogle, our AI-powered tool, we’ve automated the process of finding, analyzing, and securing high-value backlinks at scale—something no other solution offers.
Here’s how it works:
- Massive Data Processing – Boogle scans 500 million+ websites every month, identifying link opportunities that align with our clients’ SEO strategy. Instead of relying on outdated lists or guesswork, we get real-time data on what’s working now.
- Competitor Link Acquisition – iGaming is a fiercely competitive industry, and ranking well often comes down to who has the best links. Boogle analyzes competitors’ backlinks to pinpoint where they’re getting their SEO power, then finds a way to help our clients secure those same placements or even better ones.
- Advanced Filtering & Quality Control – Not all links are created equal. Our 30-point quality checklist ensures that every link meets strict SEO standards, covering factors like traffic manipulation, relevancy, and target country traffic. This is critical in iGaming, where compliance and authority matter just as much as rankings.
- Scaling What Others Can’t – Many agencies struggle to secure placements on top-ranking pages because it’s a slow, manual process. Boogle eliminates that bottleneck by using AI to automate outreach, track responses, and optimize success rates—allowing us to deliver high-quality backlinks faster and more efficiently.
If you book a call with us, we can also just guide you through the process and help your website get better links!
At the Prague Gaming & TECH Summit 2025, you will be making a Keynote Presentation titled “Game-Changing AI & SEO Strategies to Skyrocket Your Traffic.” Can you give us a sneak peek into the key insights and strategies you’ll be sharing with the audience?
Sure, let me share a little sneak peak!
I’ll be sharing real, battle-tested AI & SEO strategies from my decade of experience in SEO that help iGaming brands rank higher, attract more players, and drive real revenue.
You will walk away with tips to build better backlinks at scale, fix multi-market SEO and how to stay ahead on the SERP.
If you have any questions, there will be a Q&A session as well, and we will be having a booth at the conference too. I am excited to meet every attendee, speaker, and sponsors!
With Digital Web Solutions at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into digital PR, SEO, and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Mastering Digital PR in iGaming: Insights from Digital Web Solutions appeared first on European Gaming Industry News.
Conferences in Europe
HIPTHER’s European Gaming Congress 2025 Marks Record Attendance and Announces Marek Plota as Ambassador of the HIPTHER Warsaw Summit
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The 2025 edition of the European Gaming Congress (EGC) closed its doors in Warsaw with record-breaking attendance, a strengthened industry footprint, and an announcement that marks a new chapter for HIPTHER’s European expansion: in 2026, EGC officially evolves into the HIPTHER Warsaw Summit with renowned legal expert Marek Plota appointed as its first Ambassador.
Held across two content-rich stages – the Compliance & Operations Lad and the TechXperience Stage – alongside the hands-on HIPTHER Academy Workshops, EGC 2025 delivered its most ambitious program to date. Attendance has now tripled compared to its reintroduction in 2023, establishing Warsaw as one of the most dynamic conversation hubs for gaming, compliance, and tech in Europe.
A European Outlook With Global Relevance
The Compliance & Operations Lab brought together regulators, lawyers, and industry specialists for a panoramic review of the evolving European ecosystem. Discussions spanned the Polish market’s legal framework, cross-border compliance from Paris to Berlin, key CEE territories, the Czech Republic and Romania, and an outlook on emerging priorities in the Baltics. Experts also explored global trends with a timely update on several LATAM jurisdictions.
A highlight of the Agenda was the IMGL Masterclass – “Regulators, Legislators, and the Power of One Voice: A Legal Strategy for Industry Unity” – which explored the future of collaborative governance and harmonization.
Fintech, taxation, licensing, and responsible gaming standards added essential layers to a program designed to help operators and suppliers navigate an increasingly interconnected regulatory landscape.
Tech, Innovation, and the Human Factor
On the TechXperience Stage, conversations shifted to the future:
– AI for competitive advantage
– The evolution of esports and startup innovation
– AEO & SEO trends redefining discoverability
– Personalization and the new player journey
– Cyber resilience in iGaming
– Strategic Event Preparation in B2B PR, Marketing & BizDev
These sessions brought together marketing leaders, technologists, founders, and innovators across iGaming, fintech, digital entertainment, and cybersecurity, underlining Warsaw’s emerging status as a cross-industry meeting point in Europe.
A Key Voice: Marek Plota’s Impactful Participation
Throughout the Congress, Marek Plota – Founding Attorney at RM Legal & Gaming in Poland – played a leading role as both moderator and speaker. His contributions spanned Poland’s gambling framework, European lessons for CEE markets, and strategic taxation and licensing standards. He also brought legal depth to the IMGL Masterclass, adding critical clarity to one of the most pressing topics for operators in the region.
Marek’s widely respected presence across national and international gaming markets, combined with his years-long collaboration with HIPTHER as panelist, moderator, sponsor, and advisor, made this year’s Congress a natural moment to formalize the partnership.
Introducing the Ambassador of the HIPTHER Warsaw Summit
HIPTHER is proud to announce Marek Plota as the Ambassador of the HIPTHER Warsaw Summit, beginning with the 2026 edition.
In his own words: “It’s a real honor to serve as an ambassador for the Hipther Warsaw Summit and the European Gaming Congress. My collaboration with Zoltan Tundik and the Hipther team goes back many years as a panelist, moderator, sponsor, and above all, as a friend. These events are truly unique in the global gaming and gambling conference calendar — intimate, insightful, and refreshingly personal. Unlike the vast expos, Hipther events give people a genuine chance to meet, talk, and exchange ideas without walking 50,000 steps from one meeting to another. We are already looking forward to the next editions and to working together to make these conferences a true must-have for everyone in the industry.”
Marek is a founder and a head of the legal team at RM Legal Law Firm and Gaming In Poland, jointly providing multidisciplinary and multijurisdictional support for leading international gambling operators in the Polish, European Union, and African markets. His gambling practice includes regulatory support at the pre and post-licensing stage, IT, and taxation services, as well as the unique service of performing a function of a gambling representative. RM Legal is the only law firm in Poland representing offshore companies operating legally in the Polish gambling market. Apart from gambling Marek specializes in corporate commercial law and international investment projects.
A New Era for Warsaw, Europe, and the Global Market
The transition from EGC to the HIPTHER Warsaw Summit marks a strategic evolution with HIPTHER enhancing the region’s growing importance: Poland now stands as a crossroads of regulatory influence, iGaming innovation, and international market expansion – connecting Western Europe, CEE, and fast-emerging global markets, from Africa to LATAM.
In 2026, the HIPTHER Warsaw Summit will continue shaping the conversations and connections that define the future of gaming and tech.
HIPTHER looks forward to welcoming the industry back to Warsaw next year for an even bigger, more influential, and more globally connected event – assisted by the expertise and vision of its new Ambassador.
The post HIPTHER’s European Gaming Congress 2025 Marks Record Attendance and Announces Marek Plota as Ambassador of the HIPTHER Warsaw Summit appeared first on European Gaming Industry News.
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NOVOMATIC Italia played a key role at SiGMA Central Europe 2025, one of the leading international events for the gaming and digital technology industry, which was held in Rome from November 4 to 6. The Group showcased ADMIRAL Pay, the payment institution authorised by the Bank of Italy, and Quigioco, its online gaming brand, presenting an integrated and sustainable vision for the future of payments and digital entertainment.
The synergy between the Quigioco gaming platform and ADMIRAL Pay was at the heart of NOVOMATIC Italia’s presence at SiGMA Central Europe 2025 was. This integrated solution offers legal gaming operators a concrete response to the ongoing transformation of the market, particularly in terms of regulatory compliance.
The combined structure of Quigioco and ADMIRAL Pay ensures fully compliant financial flow management by providing operators with technologically advanced tools that are aligned with the latest Italian legislative requirements. This infrastructure represents an integrated payment system and a complete digital ecosystem that is designed to support operators in an increasingly regulated and competitive market. The model is complemented by B2C solutions, including APay E-Wallet and APay Card, which interface seamlessly with the B2B architecture to expand additional growth opportunities.
Driving the market with technology and security
The collaboration between ADMIRAL Pay and Quigioco marks a key milestone for the Italian market: by adopting integrated digital payment systems, online gaming platforms can now deliver increasingly personalized and secure experiences to their users.
ADMIRAL Pay technology enables rapid conversion between cash and digital currency, ensuring instant and secure transactions that meet the highest international standards. For PVRs (Punti Vendita Ricarica: venues authorised to sell recharges for online gaming) and operators, this means access to an advanced payment tool that simplifies operations and guarantees efficiency, even during peak periods.
Meeting new regulatory and market demands
The digital payments and gaming sector in Italy is now subject to increasingly stringent regulatory standards that are designed to ensure maximum security, traceability and transparency. The integration of Quigioco and ADMIRAL Pay fully meets these requirements, offering a unique solution that strengthens compliance while enhancing the customer experience. By managing financial flows in a compliant manner, operators can reduce risks and provide players with immediate and secure access to their funds. This model translates into trust and long-term loyalty, creating value across the entire supply chain.
Responsibility and leadership: the pillars of the future
SiGMA Central Europe 2025 was also an opportunity to highlight NOVOMATIC’s commitment to promoting responsible gaming and continuous product innovation. The target is to maintain industry leadership by investing in technologies that not only enhance the user experience but also ensure maximum player protection and operator transparency.
“Our goal is to extend the success and expertise that have always defined NOVOMATIC Italia in the land-based sector into the digital world. We want to offer operators and players an integrated ecosystem that combines technology, security, and innovation, reaffirming our Group’s leadership in online gaming,” said Markus Buechele, CEO of NOVOMATIC Italia.
This strategic vision was recognized when NOVOMATIC Italia received the “B2B Industry Leader Italy 2025” award at the SiGMA B2B Awards, in honour of the company’s excellence and ongoing commitment to an innovative, responsible and sustainable approach to development. The Group is not only addressing evolving market and regulatory challenges but also paving the way for a future in which innovation and sustainability move forward together.
Through ADMIRAL Pay, Quigioco and the major innovations showcased at SiGMA, NOVOMATIC Italia demonstrates how the convergence of digital payments and online gaming can drive growth, security, and long-term sustainability across the industry. By being built on innovation, responsibility and strategic vision, this model is positioning the company at the forefront of a tech-driven and sustainable future.
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2026 iGaming Trends Report
Presenting Industry Trends and Celebrating 100 Brands: SOFTSWISS Shines at SiGMA Central Europe
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SOFTSWISS, a global tech leader in iGaming solutions, has wrapped up a remarkable showcase at SiGMA Central Europe 2025. From the launch of the 2026 iGaming Trends Report to the live-built Alfa Romeo 4C handover, the company once again demonstrated why it stands as the industry’s leading technology provider and creative pioneer.
One of the main highlights of the event was the official release of the 2026 iGaming Trends Report. The fourth edition offers a data-driven overview of the macro- and microtrends shaping the future of iGaming – from the industrialisation of AI to regulatory shifts, cybersecurity evolution, and the rise of brand trust.
To mark the launch, SOFTSWISS hosted the 2026 iGaming Trends Marathon, a four-hour live event featuring global thought leaders. In the opening panel discussion, Ivan Montik, Founder of SOFTSWISS, Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of NEXT.io, arranged the ‘Ultimate Forecast Duel,’ exploring which trends will define the industry’s next chapter.
Another key moment was the Alfa Romeo 4C gifting, organised to celebrate the launch of the 100th brand powered by SOFTSWISS software in 2025. The sports car, assembled live during the expo at the SOFTSWISS stand, became a symbol of the company’s engineering precision and team spirit.
During a special ceremony, Ivan Montik handed over the keys to one of SOFTSWISS’ valued partners, Lottu, represented by Hugo Baungartner, Chief Business Officer, marking another milestone in a long-standing partnership based on trust and shared success.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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