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SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.
At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at €100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis, and Secretary of State for Tourism Pedro Machado.
With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark has made operational excellence the key focus for 2025. “Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” he commented.
With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry’s most in-demand audience. Last year’s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.
To elevate the operator experience, SBC is introducing the Operator Academy—an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.
The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.
Sojmark said: “I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!” the CEO added.
The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set—headlined by none other than Alok.
SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon.”
The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Tuesday, September 16, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.
Among this year’s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight—the Affiliate Leaders Awards—set to complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
Sojmark added: “It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year.
“But when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the Greatest Show in Gaming.”
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Betting and Gaming Council
BGC: Further Tax Raid on Betting Threatens 40,000 Jobs and £3B Blow to UK Economy, Warns New Analysis
Reading Time: 3 minutes
A further tax raid on Britain’s betting and gaming industry would devastate jobs, undermine the economy and drive billions into the hands of the gambling black market, according to independent analysis by EY.
New research, commissioned by the Betting and Gaming Council, reveals plans being championed by the SMF and IPPR think tanks would risk over 40,000 jobs, channel £8.4bn in stakes to the black market, and wipe £3.1bn off the sector’s UK economic contribution, while raising a fraction of the amount claimed by the think tanks.
BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in tax and support over 109,000 jobs across the country – including thousands of high-skilled tech roles in areas like Stoke-on-Trent, Manchester, Leeds, Nottingham, Sunderland and Warrington.
But new tax hikes threaten to dismantle that success, with serious consequences for workers, the Treasury and Britain’s high streets.
Grainne Hurst, Chief Executive of the BGC, said: “It is now clear these further tax rises are a direct threat to British jobs and economic growth.
“The figures speak for themselves – tens of thousands of jobs lost, billions diverted to the black market, and a possible £3 billion hit to the economy.
“Tax raids like those proposed would mean fewer betting shops, casinos and bingo halls, fewer jobs, and a huge boost to the growing, unsafe gambling black market, while not raising anywhere near the tax claimed.”
Both the SMF and IPPR recommended increasing – and in some cases doubling – taxes on betting and gaming.
Currently, bookmakers pay tax on Gross Gambling Yield – takings minus customer winnings – at 21% for online games like bingo, 15% for sports betting and 20% for machine gaming.
Both the SMF and IPPR recommended rates of 50% for online gaming, or Remote Betting Duty, and 25% for sports betting, termed General Betting Duty.
While the IPPR’s plans would cost 40,000 jobs, channel £8.4bn in stakes to the black market, and wipe £3.1bn off the sector’s economic GVA, an analysis of the SMF proposals showed it would cost 30,200 jobs, drive £8.1bn in stakes to the black market, and cost the sector £2.5bn in lost GVA to the economy.
The IPPR had claimed these tax increases would generate £3.2 billion in revenue. However, analysis by EY indicates the actual short-term gain would be closer to just over £1 billion.
But when additional factors such as lost employment, reduced corporation tax, lower National Insurance contributions and venue closures are taken into account, EY’s modelling suggests the Treasury’s net gain could fall to under £500 million.
Industry experts warned that the short-term gain would plummet as the hikes bed in and punters abandon the regulated sector amid worse odds, fewer promotions and a reduced offer for bookmakers.
Both think tanks have also ignored the 2023 Gambling Act Review White Paper – the most comprehensive reform of UK gambling laws in a generation –which is already projected to reduce sector revenues by around £1 billion.
Their projections also assume a 31% growth rate for the sector by 2025, whereas EY calculates that growth between 2023 and 2026 will sit at just 4%.
Hurst added: “Balanced regulations and a stable tax regime guarantee a growing regulated sector. But these proposals would achieve the absolute opposite of that and undermine the very consumer protections that keep people safe by pushing customers towards the unregulated black market, where there are no safeguards, no tax receipts, no jobs, and no support for the sports we all love.
“Britain’s betting and gaming sector is a world leader – employing thousands, paying billions in tax, and investing in British sport.
“The choice is clear: back a successful, sustainable, regulated British industry – or risk losing jobs, investment and growth.”
The post BGC: Further Tax Raid on Betting Threatens 40,000 Jobs and £3B Blow to UK Economy, Warns New Analysis appeared first on European Gaming Industry News.
7Melons
REEVO Signs Content Partnership with Grand Casino Bern
Reading Time: < 1 minute
REEVO has signed a new content partnership with Grand Casino Bern, bringing its in-house games to Swiss players. The deal strengthens REEVO’s presence in Europe and delivers its innovative content to one of Switzerland’s most respected online destinations.
Grand Casino Bern operates 7Melons.ch, the official online brand of the land-based casino, which holds an official Swiss Concession and is known for its focus on player protection, fairness and transparency
Through this collaboration, Swiss players will experience REEVO’s signature games built for entertainment, reliability and speed. For operators, it’s another proof point of what makes REEVO stand out, a seamless integration process, high-performance titles and a steady stream of fresh releases that drive engagement and growth.
Karl Grech, Head of Business Development at REEVO, said: “Switzerland is a high-expectation market, which is exactly where REEVO shines. Teaming up with Grand Casino Bern on 7Melons.ch lets us showcase our games to players who value quality and trust. We are bringing a pipeline of new releases, sharp mechanics and elegant design that operators can count on and players can’t wait to replay. This partnership is a strong step forward for our growth story and a clear win for Swiss players who want something genuinely fresh from REEVO.”
Martin Ekinci, Head of Marketing at Grand Casino Bern, added: “Our partnership with REEVO marks another important milestone in expanding our content offering. It reflects our ongoing dedication to providing top-tier entertainment and a secure, Swiss-quality gaming experience.”
This agreement further expands REEVO’s footprint in regulated European markets and reinforces its mission to make premium, high-performing casino content simple to access and easy to love. Swiss players can look forward to a continuous rollout of new REEVO titles throughout the year.
The post REEVO Signs Content Partnership with Grand Casino Bern appeared first on European Gaming Industry News.
Danielle Calafato CCO at Gaming Corps
Gaming Corps signs distribution deal with Elantil
Reading Time: 2 minutes
In-demand provider’s content now available to operators powered by the innovative iGaming platform
Gaming Corps, a publicly-listed game development company based in Sweden, has agreed to add its portfolio of games to the marketplace of cutting-edge platform provider, Elantil.
Under the deal, Gaming Corps’ full suite of games will be integrated into the Elantil platform and made available to operators using its sophisticated technologies to power their online casinos.
Gaming Corps has developed in-demand games in Slots, Multiplayer Games, Table Games, Plinko and its proprietary Smash4CashTM titles.
This ensures operators can target the largest audience of players, meeting all preferences from classic slots and video slots to non-traditional formats.
Just some of the titles now available to operators powered by Elantil include the super popular 3 Pigs of Olympus, recent release, Anubis V Horus: Twin Titans and the trademarked Piggy Smash 2.
The partnership between Gaming Corps and Elantil brings together two innovative companies leveraging the latest technologies to deliver superior products and experiences.
Elantil has reimagined how platforms should work from the ground up, being fully modular and extremely agile.
Its crypto-native platform equally supports regulated markets, features multi-wallet and multi-active bonus capabilities and offers speedy supplier integration.
Built for customers with big ambitions and technical expertise, Elantil is the alternative to clunky, monolithic systems that slow down progress.
Danielle Calafato, CCO at Gaming Corps, said: “This is an important partnership for us, putting our growing portfolio of content in front of high-calibre operators looking to offer their players a superior experience.
“Each of our games, whether a casino slot, table game, multiplayer game, plinko title or one from our Smash4Cash series, has been designed to put players on the edge of their seats and deliver the fun and thrilling experiences they are seeking.
“Titles from our Smash4Cash series allow operators to offer something a little different and are performing incredibly well in markets across the world – so too are our plinko titles as the demand for non-traditional content continues to rise.
“Of course, our core slots and table games offering provides both quantity and quality, allowing operators to add value and value to their lobbies.”
John Debono, CTO at Elantil, added: “Gaming Corps has emerged as a must-have provider for operators, and we are delighted to have integrated its entire portfolio into our platform.
“Our operator partners are always looking to keep their lobbies fresh with new content, and in Gaming Corps, we have a provider whose portfolio covers a wide range of formats and with plenty of firm player favourites in the mix.”
The post Gaming Corps signs distribution deal with Elantil appeared first on European Gaming Industry News.
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