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SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.
At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at €100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis, and Secretary of State for Tourism Pedro Machado.
With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark has made operational excellence the key focus for 2025. “Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” he commented.
With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry’s most in-demand audience. Last year’s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.
To elevate the operator experience, SBC is introducing the Operator Academy—an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.
The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.
Sojmark said: “I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!” the CEO added.
The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set—headlined by none other than Alok.
SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon.”
The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Tuesday, September 16, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.
Among this year’s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight—the Affiliate Leaders Awards—set to complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
Sojmark added: “It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year.
“But when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the Greatest Show in Gaming.”
The post SBC Summit 2025: bigger, smarter and with more surprises appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Evoplay, the award-winning game development studio, has launched Diamond Hustle, a fast-paced 3×3 slot built for players who crave energy, clarity and explosive features. Set in a neon-drenched underworld where diamonds are currency and every move counts, Diamond Hustle strips back the clutter and brings the action front and centre.
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Inspired Entertainment, Inc., is thrilled to announce the launch of Halloween Golden Winner
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Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold. Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.
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The post Week 39/2025 slot games releases appeared first on European Gaming Industry News.
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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.
The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.
The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.
As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.
The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.
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