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How Integration with Amazon Empowers Providers: Soft2Bet Shares Insights in Joint Case Study

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Soft2Bet, a leading provider of turnkey B2B solutions, has revealed how a partnership with Amazon Web Services (AWS) unlocks faster product delivery, enhanced user experiences, and significant operational cost savings for providers. The recently published AWS case study highlights how strategic cloud integration has empowered Soft2Bet to achieve scalable growth and operational efficiency in highly competitive industries. Learn more about our advanced casino server solutions that support these results.

Before migrating to AWS, Soft2Bet faced operational challenges stemming from disparate data sources, high infrastructure costs, and slow time to market for new products. Accessing real-time insights was limited, hindering rapid decision-making and agility. Addressing these issues meant focusing on near real-time analytics, optimising infrastructure costs, accelerating partner onboarding, and delivering smoother, lower-latency user experiences.

Tech excellence is deeply embedded in Soft2Bet’s DNA, making the company a true game-changer in the industry. Beyond achieving exceptional platform performance and delivering strong results for clients, Soft2Bet has developed innovative tech solutions like MEGA. This proprietary platform sits at the intersection of the casino and casual gaming industries, blending the excitement of betting with engaging gamification mechanics. MEGA’s unique approach boosts player engagement and retention, setting new industry standards while being powered by reliable casino infrastructure.

To achieve its goals, Soft2Bet collaborated with AWS partner Snowflake to build a unified data ecosystem that eliminated scaling limitations. The integration utilised Amazon S3 for scalable data storage and Amazon RDS for efficient database management. Snowflake, accessed via AWS Marketplace, ensured secure management of vast data sources while delivering the flexibility needed for rapid adaptability through a robust casino infrastructure.

The impact of this integration was transformative. Compute costs dropped by 55%, allowing for more strategic resource allocation. Time to market improved by 200%, enabling faster product rollouts, while partner onboarding times were reduced by 70%, streamlining collaborations. Users benefited from significantly lower latency and smoother product interactions, all backed by high-performance casino infrastructure, leading to stronger engagement and satisfaction.

The internal impact has been equally impressive. Soft2Bet’s developers can now rapidly prototype and test concepts, reducing proof-of-concept times from weeks to days or even hours. This agility ensures that Soft2Bet remains at the forefront of innovation, continuously delivering value to both partners and end users.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “The collaboration with AWS has transformed our operations. We now have the agility to draw business insights quickly, connect to as many data sources as needed, and most importantly, drive better results for our clients. With AWS-powered casino infrastructure, we’ve accelerated time to market, reduced costs, and significantly enhanced user experiences benefiting both our partners and end users.”

Soft2Bet’s successful partnership with AWS stands as a benchmark for providers aiming for operational efficiency, scalable growth, and superior customer experiences. The company remains committed to leveraging cloud-based solutions to drive future innovation, continuously enhancing its technological capabilities to meet evolving market demands.

The post How Integration with Amazon Empowers Providers: Soft2Bet Shares Insights in Joint Case Study appeared first on European Gaming Industry News.

European CEO magazine

GR8 Tech CEO Named CEO of the Year for Second Consecutive Year

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GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.

The award recognised Feshchenko’s leadership across three areas the panel identified as defining:

• Track record of turning technological strategy into scalable commercial outcomes;

• Focus on building an organization designed to last, not just perform;

• Consistent investment in people and culture as core business levers rather than afterthoughts.

What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.

Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.

“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.

The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.

The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web

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XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.

By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.

Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.

“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.

The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.

The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.

The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Craig Ballantyne

Highlight Games Partners with Bulletproof Games

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London-based video virtuals and instant win games specialist Highlight Games Limited has announced a new partnership with Bulletproof Games to develop a Serie-A themed slot product for the Italian Market.

Highlight Games will license content from its rich archive of Serie A footage to Bulletproof who will build the slot game. The product will be deployed in Italy by Yggdrasil Gaming.

Steven Holmes, CEO of Highlight Games, said: “I’m delighted to announce this exciting development in our roadmap, which allows us to extend the reach of our premium content beyond virtual sports. SOCCERBET is the number one performing virtual sports product in Italy, and we are confident that the popularity of featuring archive Serie A footage in games will translate equally well into slots and casino environments, as it has already proven to do in sportsbook.”

Craig Ball, Managing Director of Bulletproof Games, said: “This partnership allows us to combine Highlight Games’ rich archive of Serie A content with Bulletproof’s expertise in building engaging slot experiences. We are confident that together we will create a product that will strongly appeal to Italian slots players and look forward to going live later this year.”

The post Highlight Games Partners with Bulletproof Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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