Latest News
Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 20

Betting activity increased slightly in Q4 2024 to 26% of consumers, compared to 24% in the same period of 2023. However, this uptick was caused by significant generational changes in activity, primarily among Baby Boomers and Millennials, according to a new report from TransUnion (NYSE: TRU).
While Millennials have dominated all forms of betting in recent years, this generationās engagement dropped 5% YoY in Q4 2024. Conversely, Baby Boomers and Gen Xers got more involved, with 7% and 4% respective YoY increases. Gen Z bettorsā participation remained about the same. These and many more findings are available in TransUnionās latestĀ US Betting Report.
āThe demographic shift in betting activity serves as a good reminder that the best predictor of engagement is not age but rather increased earnings and liquidity,ā said Declan Raines, head of TransUnionās Gaming business. āThose who have a sudden influx of disposable income are more likely to participate in betting, and operators should keep that in mind when developing their marketing strategies.ā
In addition to Millennials, fewer high-value bettors engaged in online and land-based betting activities. High-value bettors are those who spend more than $500 per month on betting. This groupās engagement dropped by 8% with land-based operators and 9% with online operators.
Healthier finances among bettors
The report found high-value bettors also attained improved overall finances. In Q4 2024, 54% of those betting $500 or more per month had good or excellent credit combined with middle or high income. This was up from 50% in the same period in 2023. In addition, those with the riskiest financial profileāhaving lower income and fair or poor creditāfell from 7% in Q4 2023 to just 4% in Q4 2024.
Bettors proved to have a more resilient financial profile than non-bettors. More than half of consumers who bet in either land-based or online channels said their income had gone up a little or a lot in the past 3 months. Only 21% of non-bettors said the same.
Consumer Credit Scores: Bettors vs Non-bettors
Consumers who bet also had stronger credit scores, with more than half of land-based and online bettors indicating good or excellent credit scores, compared to just 47% of non-bettors. Conversely, one-third of non-bettors fell into credit score ranges that indicate poorer credit qualityāincluding those who donāt know their scoreācompared to 22% of online bettors and 20% of land-based bettors.
Mounting regulatory pressure
Regulators and consumer advocacy groups became more focused on the betting industry in 2024. Recent studies published by Northwestern and UCLA outlining the risks to personal finances among a subset of players served to elevate the pressure on gaming operators to implement reasonable procedures to identify and curb problem gaming. In response, the industry formed the Responsible Online Gaming Association (ROGA) to establish industry-wide responsible gaming standards and support research and education on safe practices.
TransUnionās US Betting Report has consistently found bettors experience higher levels of financial volatilityāboth positive and negativeārelative to non-bettors. This represents a significant challenge for operators when engaging in responsible gaming assessments. It is imperative that gaming operators stay vigilant to ensure their most active players can sustain high levels of play without compromising their financial health.
āAs the industry matures, new tools have emerged to help operators assess playersā financial resilience and promote responsible gaming,ā said Raines. āAdopting these measures will help build on the significant investments made by the industry in responsible gaming to date as well as demonstrate good faith efforts to regulators and consumers while protecting profitability for operators in the long run.ā
The post Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 20 appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Gaming Corps joins forces with Torrero to boost operator choice and content delivery

Ā
Gaming Corps ā a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corpsā full suite of content rolled out across Torreroās extensive network of operator brands.
Torreroās aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events ā and now includes Gaming Corpsā diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.
Danielle Calafato, CCO at Gaming Corps, said: ā Torreroās strength lies in giving operators exactly what they need ā flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torreroās partners access to a steady stream of distinctive, engaging content designed for todayās players ā including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. Weāre excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.ā
Aleksei Tolstov, Head of Business Development at Torrero, added: āGaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. Weāre pleased to welcome them to our network and look forward to a successful collaboration ahead.ā
The partnership is now live, with Gaming Corpsā games available to all Torrero partners from today.
The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.
Industry Awards
Omnigame celebrates win at SBC Awards Europe

Ā
Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.
Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.
Omnigameās creative twist on traditional slot machines, its āWheels of Reelsā mechanic, incorporates āwheelsā of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.
The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.
Peter Weinreich, CEO of Omnigame, said: āReceiving the award that highlights the innovative nature of our āWheels of Reelsā mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.
āWe have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.ā
The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.
Latest News
Former Swintt Marketing Manager Michela Pace joins GameOn

Ā
Pace named Marketing Operations Manager for full-service agencyās popular Fractional CMO division
GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.
Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.
The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.
Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.
She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.
Alex Wilson, Head of Marketing Division at GameOn, said: āIām delighted to welcome Michela to the team and for GameOnās Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.
āMichela played a central role in building Swinttās profile in the industry from the ground up, experience that our clients will absolutely benefit from.
āMore than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. Iām really looking forward to working with her as we build out GameOnās Fractional CMO offering and deliver value and results for our clients.ā
Michela Pace, Marketing Operations Manager at GameOn, added: āIām over the moon to be joining GameOn. Iāve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.
āIām excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. Iām also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.ā
The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.
-
Canada6 days ago
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino
-
Africa6 days ago
Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium
-
Andreas Rentner7 days ago
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem
-
Africa5 days ago
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law
-
Australia7 days ago
ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules
-
Conferences6 days ago
Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.
-
Asia7 days ago
BetConstruct Wins āDigital Sports Betting Supplier of the Yearā Award at Global Gaming Awards Asia-Pacific 2025
-
Balkans7 days ago
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming