Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

• A full responsible gaming framework and local customer protections.
• A technology-first sportsbook and casino platform optimized for mobile and desktop.
• Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
  These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

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The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.

At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.

“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”

Global operator rankings

Across worldwide categories, Betano claimed a commanding share of top honors:

• Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
• Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
• Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
• Demand Surge of the Year, for the single largest 30-day demand increase recorded globally

Other global distinctions highlight how varied leadership has become:

• Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
• Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
• Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
• The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market

Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.

Games and providers: global reach beats local borders

If operator leadership fragments by geography, games tell a different story.

In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year

Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.

Other game-level winners highlight emerging dynamics:

• Game Demand Leader: Chicken Road by InOut Games
• Breakout Game of the Year: Roulette European by 7777 gaming
  Crash Game of the Year: Aviator by Spribe

Unlike operators, games increasingly scale globally, with player preferences converging across continents.

A different kind of award — and a long-term play

Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.

“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”

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