Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.

As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.

According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”

Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.

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Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.

Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29^th – 31^st, to share business progress across the region and to establish new connections and partnerships.

The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.

A Year of Landmark Sponsorships and Prestigious Collaborations

This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America 2024. At the same time, through its sponsorship of UEFA EURO 2024, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.

In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.

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Growing Affiliations Across Latin America

Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.

Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.

The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.

The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.

Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A.  Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”