Daily Fantasy Sports
PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement

PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.
“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.
Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.
The post PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
Underdog Relaunches Champions Pick’Em DFS Games in Mississippi

Underdog has successfully relaunched its Champions pick’em daily fantasy sports product in Mississippi.
Underdog pulled the entirety of its pick’em products from Mississippi in February 2024, including its traditional and Champions pick’em games. Now, it relaunched the peer-to-peer pick’em DFS product in the Magnolia State.
“Mississippi fans are going to love our Pick’Em Champions games, and we were able to launch in time for football season. The gaming commission applied a professional, thorough, and thoughtful process to ensure our product measured up to the state’s standards, and we look forward to continuing to work with the commission as a licensed operator in Mississippi,” Stacie Stern, SVP of Government Affairs and Partnerships at Underdog, said.
Currently, Underdog is the only licensed operator in Mississippi to offer real-money pick’em DFS games. PrizePicks offers a free version of its pick’em product in the state, while FanDuel and DraftKings only offer traditional draft fantasy games.
Underdog pulled all of its pick’em contests from Mississippi in February 2024. Prior to prohibiting the contests, Underdog Fantasy offered its classic pick’em games and its peer-to-peer pick’em games in Mississippi after acquiring a DFS license in the state in 2021.
The post Underdog Relaunches Champions Pick’Em DFS Games in Mississippi appeared first on European Gaming Industry News.
2025 NFL season
Betr Kicks Off NFL Season with Revamped Betr Picks, Industry-highest 10,000x Payouts, Free $10 Play, and the Launch of Betr Arcade

Betr, a leading gaming and media business, announced a major revamp of its daily fantasy sports pick ’em product, Betr Picks, along with the official launch of Betr Arcade, just in time for the 2025 NFL season. Betr Picks is currently live in 33 U.S. states plus Washington, D.C., reaching approximately two-thirds of the U.S. population, while Arcade has initially launched in 29 states, giving millions of users access to real-money peer-to-peer skill games.
Betr Picks’ overhaul introduces a new, simplified and modern user interface, expanded sports offerings including WNBA and top global soccer leagues, significantly more projections across both new and existing sports, and its industry-first 10,000X payout multiplier. In addition, the innovative “Mystery Multiplier” feature now allows two-pick lineups, which typically return 3X, to return payouts to users of up to 1000X.
To celebrate the launch, all new users will receive $10 to play for free, no deposit required, during the first two weeks of the NFL season. Additionally, new users will also be eligible for a 50% deposit match up to $200, and all existing users will receive a deposit match for each of the first two weeks of NFL season. With over $250 million already won on Betr, these updates are designed to bring an elevated experience to both new and existing users.
The debut of Betr Arcade marks the company’s entry into the casual peer-to-peer skill gaming space, featuring four initial games: 21, Fruit Match, Crossout 21, and 5 Across with more games rolling out in the coming weeks. Games start at just $1.25 and allow players to practice before entering real-money contests against others. The launch was highlighted by co-founder Jake Paul playing one of the games, 21, in a promotional video shared on social media.
“The Betr app has never been as strong as it is today. Betr Picks is now a top tier daily fantasy sports pick ’em product despite launching just less than two years ago, and we now have Betr Arcade live in 29 states, giving our customers a new skill gaming experience. We now have two nationwide gaming products live in our single Betr app available to users in a single wallet. The innovation won’t stop here – we will be releasing additional new products over the coming months – in addition to releasing several more games within Betr Arcade and further improvements to Betr Picks. The Betr team continues to prove that it ships product with a greater level of velocity than any other company in the industry. Most importantly I am excited for the hundreds of thousands of sports fans and gamers who have already won $250M on Betr to experience an early version of this new first-of-its-kind gaming super app,” said Joey Levy, Founder and CEO of Betr.
The post Betr Kicks Off NFL Season with Revamped Betr Picks, Industry-highest 10,000x Payouts, Free $10 Play, and the Launch of Betr Arcade appeared first on Gaming and Gambling Industry in the Americas.
Betr
Jake Paul-Linked Gambling App Betr Arcade Launches

Betr, the gambling and fantasy sports operator founded by Joey Levy and social media personality-turned-boxer Jake Paul, has introduced Betr Arcade, a cash-based gaming product built on head-to-head competition. The new feature launched earlier this month inside the Betr Picks daily fantasy sports platform and includes four games: 21, Fruit Match, Crossout 21, and 5 Across.
Unlike traditional casino play, these contests pit players directly against one another, rather than against the operator. Entry begins at $1.25 per game, with a practice option available for those who want to try the formats without wagering before entering for money. You should also ensure that you take advantage of a Betr picks promo code before entering for real money.
Levy described Betr Arcade as the company’s dedicated skill-gaming product, noting that it is already live in 29 states. He added that more titles and additional categories will be released in the coming months, broadening the scope of the Betr app beyond fantasy and skill-based contests.
The launch arrives as legal real-money online casinos are only offered in seven states, meaning that most of the nation cannot access regulated content. Focusing on peer-to-peer platforms, which are not subject to the same regulations as casino sites, Betr has been able to provide its services in states that ban casino play.
That includes big markets like Florida, Texas, and California, which have previously seen regulators crack down on against-the-house fantasy games. The peer-to-peer approach has allowed Betr to continue operating while expanding into new skill-based products.
Betr is not the only operator adapting its model to navigate state-level restrictions. Rival daily fantasy sports (DFS) operator PrizePicks has confirmed it no longer offers against-the-house Pick ’em contests in the US, shifting entirely to its peer-to-peer Arena product.
The change took effect on Aug. 22, according to a company spokesperson, who highlighted the move as an effort to deliver a more social and sustainable DFS product.
Previously, PrizePicks offered Pick ’em in 17 states and Washington, D.C., including major markets like California and Texas, where fantasy sports remain unregulated. Arena, first launched in January 2024, requires players to pay an entry fee to join competitions against other users, with prizes awarded to the highest-scoring lineups.
The format has been positioned as less vulnerable to regulatory pushback, as some state authorities have likened Pick ’em contests to sports betting.
PrizePicks had already shifted to Arena-only play in California in June, shortly before the Attorney General’s office issued an opinion stating that all DFS products violated state law. Following that decision, Underdog Fantasy also removed its Pick ’em contests in California.
Currently, PrizePicks is active in 45 states, Washington, D.C., and every Canadian province except Ontario. It has also secured a license in Puerto Rico.
The post Jake Paul-Linked Gambling App Betr Arcade Launches appeared first on Gaming and Gambling Industry in the Americas.
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