Cryptocurrency
What Are the Game-Changing Crypto Trends in 2025? Highlights from SOFTSWISS
Bitcoin has shattered records, soaring past €100,000 per coin, marking a pivotal moment in cryptocurrency history. SOFTSWISS, a global tech provider with over 15 years of expertise and a trailblazer in crypto integration for iGaming, unveils the transformative trends set to redefine the digital currency landscape.
According to Statista, the global cryptocurrency market’s revenue is estimated to reach almost €44 billion in 2025, with an expected 861 million users. SOFTSWISS experts spotlight the major forces shaping the crypto future.
How Will Regulation Evolve?
As cryptocurrency adoption grows, experts anticipate global regulations to tighten to address security, transparency, and misuse. Key areas of focus include AML (Anti-Money Laundering), KYC (Know Your Customer), and investor protection, requiring businesses to implement robust compliance measures.
Companies must adapt to diverse regional regulations, such as Europe’s MiCA framework or US oversight by the SEC and CFTC. While compliance increases operational costs, it enhances credibility, fosters trust, and creates opportunities to attract institutional investors and expand into regulated markets, positioning businesses for sustainable growth.
Financial Security with Crypto Investments
Bitcoin’s growing acceptance and institutional interest demonstrate its evolving role as a significant financial asset. With nations like the US exploring its use as a reserve asset, Bitcoin is increasingly seen as a store of value and a hedge against traditional market fluctuations. These trends reinforce its potential as a strategic component in a forward-looking investment portfolio.
Ivan Montik, Founder of SOFTSWISS, comments: “While crypto remains a risky asset, its long-term growth potential and increasing institutional adoption suggest it could be a valuable addition to a diversified retirement portfolio. The key is understanding the asset, investing consistently, and viewing it as a long-term strategy rather than a short-term speculation.”
Consider this strategy based on the past decade: saving €100 per month over ten years would result in €12,000 with little to no return if kept in a bank or at home. However, investing that same €100 monthly in Bitcoin could have transformed those €12,000 into over €120,000. This remarkable growth illustrates Bitcoin’s potential to significantly enhance long-term savings or provide substantial financial security for retirement.
Is Crypto a New Payment Standard?
The era of cryptocurrency as a purely speculative asset has passed. Businesses and consumers now demand real utility, with crypto payments rapidly becoming an industry standard. The adoption curve is evolving – what was once considered an alternative is now a necessity. Seamless, low-cost, and fast transactions are no longer merely advantages; they have become fundamental expectations.
Max Krupyshev, CEO at CoinsPaid, comments: “The shift from holding to spending will be one of the biggest transformations of 2025. At CoinsPaid, we see real businesses using crypto payments every day. It’s not just about holding anymore – it’s about spending. Expect more companies to accept and settle in crypto, making it as easy as using a credit card. And yes, customised tokens are part of this too – they’re fun, they’re liquid, and they work.”
Proprietary Tokens for Player Engagement
An influential trend in iGaming established brands like Rollbit and Shuffle leveraging proprietary tokens to enhance player engagement. These gaming-specific tokens offer benefits like seamless platform integration, reduced volatility, and exclusive perks, driving innovation in payment methods and business growth.
Proprietary tokens allow casinos to create internal ecosystems with unique bonuses and advantages, potentially extending to external partnerships, such as voucher rewards with major brands. This strategy boosts marketing efforts and strengthens player loyalty. However, developing and maintaining a proprietary currency requires significant resources, including a substantial marketing budget to build trust and encourage adoption. These challenges can divert focus from the core mission of delivering quality entertainment and gaming experiences.
The experts summarise: “The crypto industry has always been about pushing boundaries, and 2025 will be the year we stop talking about potential and start seeing real-world utility at scale. This year crypto stops being just an asset class and starts being the backbone of global finance. The focus is shifting to utility, efficiency, and real-world integration, and the companies that adapt will lead the next wave of innovation. The future of payments isn’t coming – it’s already here.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Are the Game-Changing Crypto Trends in 2025? Highlights from SOFTSWISS appeared first on European Gaming Industry News.
NBA superstar Tristan Thompson is the latest big name to partner with Sportsbet.io, the world’s favorite crypto-first sports betting site, as its newest global ambassador.
Thompson, a Cleveland Cavaliers center and 2016 NBA Championship winner, will bring his star power and passion for cryptocurrency to the Sportsbet.io community for the next two years.
The Canadian basketball legend will be sharing his views on the latest action for Sportsbet.io, where fans will have the opportunity to take part in some exclusive promotions.
Tristan Thompson, Sportsbet.io ambassador, said: “Sportsbet.io brings together my two biggest passions: sports and cryptocurrency. I’ve been following the crypto sector for some time now and have seen how transformative it can be. There’s no better place to combine that with my love of sports than Sportsbet.io.”
Shane Anderson, Director Partnership, Content and Brand, Yolo Entertainment, the operator of Sportsbet.io, added: “We’d like to give a huge Sportsbet.io welcome to Tristan, an elite athlete whose passion for both basketball and cryptocurrency makes him a perfect match for us. We’re thrilled to have him on the team, and we already have some exciting plans in the works. Watch this space.”
Thompson’s crypto credentials are already well established; he’s been a vocal supporter of Bitcoin, and recently celebrated as it reached a new all-time high in price.
He will be providing weekly betting tips on a range of sports, including NFL, MLB, European soccer, tennis, golf, UFC and boxing.
The partnership with Thompson marks another exciting new chapter for Sportsbet.io, which has earned a reputation for both its innovative approach to gaming, and its star-studded line-up of ambassadors, including cricket legend Brett Lee, Kenyan rapper King Kaka and many more.
Sportsbet.io is also an official partner of LALIGA and Newcastle United.
The post NBA star Tristan Thompson signs for Sportsbet.io appeared first on European Gaming Industry News.
Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY)
(OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced it has added U.S. President-elect Donald Trump’s official Solana cryptocurrency ‘$TRUMP’ as an accepted payment method.
Ahead of the U.S. Presidential Inauguration on January 20th, Rivalry users are now able to deposit and wager using $TRUMP, a cryptocurrency on the Solana blockchain which currently has a fully diluted value of over USD $30 billion. The addition of $TRUMP as a payment method on Rivalry comes less than 24 hours after the President-elect released the cryptocurrency on Friday evening.
”Meme coins are attention monetized, and the release of $TRUMP just days before an Inauguration is a quintessential internet and crypto culture-driven moment which enabled it to eclipse $30 billion in fully diluted value shortly after its debut” said Steven Salz, Co-Founder and CEO of Rivalry. “Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users.”
Additionally, Rivalry customers wagering on-site with $TRUMP will receive exclusive rewards through February 1, 2025 in recognition of the upcoming Presidential Inauguration, including multiplying the amount of NUTZ–the Company’s native token–players earn on every bet by 20x, a reflection of the inauguration on Monday, January 20, 2025.
With the acceptance of $TRUMP, along with a number of other major cryptocurrencies as part of Rivalry’s crypto-first approach, the Company has ongoing treasury holdings of various major cryptocurrencies and meme coins that it accepts as a deposit option. The Company will continue to add additional cryptocurrencies as needed to support its player base and continual expansion into the crypto gambling segment.
$TRUMP as a payment method will be available to Rivalry users in jurisdictions which apply to the Company’s Isle of Man license only.
The post Rivalry Adds $TRUMP Meme Coin as Crypto Payment Method appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, a tech company and pioneer in crypto gaming with over 15 years of experience, conducted a survey revealing that the majority view crypto as a key driver for growth in new markets. Experts also analysed this year’s crypto bets to share the latest insights.
Bitcoin recently reached a historic high, getting closer to 90,000 euro per coin. However, during the third quarter of 2024, it faced its sharpest drop in several years. SOFTSWISS experts examine how these market shifts have influenced iGaming performance in the quarterly ‘State of Crypto’ analytics.
A Quarter of the World’s Population Engages in iGaming
Global iGaming statistics indicate that approximately 26% of the world’s population were ever engaged in iGaming. By 2028, the iGaming market is projected to reach 243.2 million users, with a market volume nearing 130 billion euro, a substantial portion of which is expected to involve cryptocurrency.
SOFTSWISS data shows that during the 9 months of 2024, the Total Bet Sum, including both fiat and crypto, increased by 43.1% compared to the same period of 2023. Simultaneously, the Total Bet Count showed even more impressive growth, surpassing 44.5%.
An in-depth comparison analysis since 2022 demonstrates fiat bets are rising much more rapidly than crypto. A comparison between the first nine months of 2024 and the same period of the previous year revealed that the Fiat Bet Sum achieved a 50.4% boost. The conservative approach toward payment methods has resulted in Crypto Bet Sum growing at a slower pace compared to fiat and has led to a modest 4-percentage-points (p.p.) decline in the crypto share in 2024.
[1] Based on data from ongoing projects[
Potential of Crypto in iGaming 2025
According to the SOFTSWISS iGaming Trends 2025 Report, cryptocurrency is set to remain one of the preferred payment methods within the sector. Based on the company’s survey, 58% of respondents identified crypto as the primary driver of growth in new markets, underscoring its essential role in shaping the industry’s future.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, reflects on the possibilities of crypto: “Integrating crypto payments allows iGaming businesses to operate globally, delivering greater speed and convenience. With iGaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”
“What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing iGaming businesses to save on processing costs and reinvest that capital”, adds Max Krupyshev, CEO of CryptoProcessing by CoinsPaid.
SOFTSWISS data confirms stable interest in crypto. In the first nine months of 2024, the Crypto Bet Sum increased by 15.2% compared to the same period the previous year. A long-term quarter-by-quarter analysis reveals a consistent growth pattern, though the third quarter of 2024 saw a 9 p.p. decline from the previous quarter. The drop aligns with the decline in the exchange rates of major cryptocurrencies, including Bitcoin, Litecoin, and Ethereum, which occurred in the third quarter.
Meanwhile, the Crypto Bet Count rose by 16.2% in Q3 2024, indicating stable interest in crypto gaming. This combination reveals that while engagement in crypto betting remains steady, the total wagered sum is closely correlated to fluctuations in cryptocurrency exchange rates.
Altcoins Share Growth
The top five most popular cryptos in iGaming have remained stable over the years, with some shifts in the ranking order. Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin are the most popular among crypto players. While altcoins accounted for only 25.1% of bets over the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.
Bitcoin’s share dropped by 22 p.p. during the nine months of 2024 compared to the same period of 2023. At the same time, Tether and Litecoin saw the most impressive share growth, with over 8 p.p. and 7.8 p.p., respectively. Ethereum strengthened by 4.9 p.p.
Another impactful trend reveals some casinos, like Rollbit and Shuffle, utilise their own iGaming tokens to boost player engagement. Tokens designed specifically for gaming offer enhanced compatibility across platforms, lower volatility, and exclusive perks for users. Crypto drives the development of new payment methods and business growth.
Vitali Matsukevich summarises: “Crypto offers iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof. Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”
The new SOFTSWISS iGaming Trends 2025 Report offers more insights about crypto in the ever-evolving iGaming sector. The visionary report is free to download via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Survey Q3’24: 58% Cite Crypto as Key Driver in New Markets appeared first on European Gaming Industry News.
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