BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.

Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.

Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants.  His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.

In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.

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Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”

Chris Nikolopoulos,  Chief Commercial Officer  at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”

BETBY, a leading sportsbook provider, has announced that it will unveil an upgraded version of its Bet Builder at the upcoming SBC Summit Rio. The latest version of this feature delivers unparalleled flexibility, expanded market options, and cross-sport customization to elevate the sports betting experience.

BETBY’s Bet Builder now covers 100% of football matches, offering dozens—or even hundreds—of statistical markets beyond traditional outcomes. Bettors can seamlessly combine a vast array of unique selections, including corners, throw-ins, goal kicks, VAR decisions, and even advanced, innovative metrics such as expected goals (xG). Moreover, the new Bet Builder allows players to mix and match player-specific markets, such as striker goals and midfielder assists, to craft fully personalized bets tailored to their strategy.

A standout addition is the ability to combine Bet Builder wagers not only with single bets but also with combo bets from other matches or even different sports. This groundbreaking feature unlocks limitless customization possibilities, providing players with unmatched flexibility and deeper engagement.

BETBY’s state-of-the-art technology ensures real-time odds recalculations, delivering instant, accurate pricing even on complex bet combinations. The Bet Builder feature is available across 9 sports, including 4 esports disciplines.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility, and creativity. This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience. It’s another step forward in our commitment to pushing the boundaries of sportsbook innovation.”

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BETBY will showcase the capabilities of its enhanced Bet Builder at the upcoming SBC Summit Rio 2025. Attendees are invited to visit stand B730 to connect with the supplier’s team of sportsbook experts and explore its cutting-edge betting solutions.

BETBY, a leading sportsbook supplier, is amongst the first sportsbook suppliers to go live in a regulated Brazilian market after successfully achieving certification from Gaming Laboratories International (GLI). Having secured certification for the Brazilian market, BETBY is authorized to deliver its innovative and tailored sportsbook solutions in one of the world’s most anticipated and rapidly expanding regulated betting markets.

BETBY received Brazil federal certification mid-December, 2024, which allows the company to provide its advanced software to operators who obtained the license and went live on January 1, 2025 or will obtain a license to operate in Brazil. GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Brazil’s strict technical requirements, including regarding functionality of the sportsbook, information security management systems and information security standards.

“Having our sportsbook solution certified and to be operational in a regulated Brazilian market is a major milestone for BETBY,” said Ilze Ramolina, Head of Legal at BETBY. “Brazil represents one of the most dynamic and high-potential markets globally, with its unparalleled passion for sports and rapidly growing digital ecosystem. Securing GLI certification underscores our commitment to integrity, compliance, and long-term success in this region. Brazil is central to our global growth strategy, and we are excited to collaborate with operators who desire to deliver world-class sports betting experiences to Brazilian players.”

Launched on 1st January, Brazil’s regulated sports betting market is expected to become one of the largest worldwide, fueled by its enthusiasm for sports—especially football—and an increasing shift toward digital gaming. BETBY’s localized approach ensures a seamless user experience designed specifically for Brazilian players, cementing its role as a key innovator in shaping the future of sports betting in the region.

To find out more about BETBY, visit: https://betby.com/

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About Betby

Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.