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SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming

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SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.

The ceremony, held in Barcelona, ​​recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.

Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide. 

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Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.

“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming appeared first on European Gaming Industry News.

Balkans

SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th!

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BALKAN GAMING AND ENTERTAINMENT EXPO (BEGE) is excited to announce the date for this year’s highly anticipated event: the BEGE AWARDS 2025 will take place on November 26th in Sofia, Bulgaria. This premier occasion celebrates excellence, innovation, and achievement within the industry, bringing together nominated companies, exhibitors, sponsors, and partners for an unforgettable evening.

The event promises a glamorous award ceremony recognizing outstanding accomplishments, complemented by a themed party designed to elevate the celebration. Attendees will have the opportunity to support meaningful causes, as participating companies will be announced for their donations during the evening.

Following the awards, guests can look forward to the legendary BEGE PARTY, a high-energy celebration featuring great music, vibrant entertainment, and a lively atmosphere that will truly bring down the roof.

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The night will also include delicious food, refreshing drinks, and numerous opportunities for networking with industry leaders and peers. BEGE aims to create an engaging experience filled with surprises and memorable moments.

Nominations for the awards will open soon, and official invitations with further details will be sent out shortly.

Save the date, and stay tuned for more updates!

The post SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th! appeared first on European Gaming Industry News.

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eSports

BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

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BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.

It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.

The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.

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BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.

In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.

With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.

All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.

Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.

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“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.

“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.

“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.

“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.

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“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”

The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.

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Industry Awards

CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025

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CT Interactive is thrilled to announce its nomination for the prestigious Ortak x B.F.T.H. Arena Awards 2025, with two standout titles: Macho Wild and Three Crowns Kingdom. This recognition cements CT Interactive’s reputation as a leading provider of premium, innovative content in the competitive iGaming market.

The Ortak x B.F.T.H. Arena Awards are a key industry platform that brings together developers, operators, investors, and technology partners to celebrate cutting-edge innovation, share insights, and forge valuable strategic partnerships.

Monika Zlateva, Chief Commercial Officer at CT Interactive, expressed her excitement: “Being nominated alongside some of the industry’s most forward-thinking studios is a true honor. Macho Wild and Three Crowns Kingdom represent the passion and creativity of our team, and we remain committed to delivering immersive, high-quality gaming experiences that resonate with players worldwide.”

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The winners will be revealed at Harmony Meetup V on July 10th — a premier event focused on networking and driving business growth across the iGaming ecosystem.

The post CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.

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