Industry Awards
SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming
SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.
The ceremony, held in Barcelona, recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.
Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”
The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.
“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”
With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming appeared first on European Gaming Industry News.
Balkans
EGT Digital Receives Industry Impact Award at BEGE Awards 2025
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EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.
The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.
This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.
The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.
Alexander Kamenetskyi Head of SOFTSWISS Sportsbook
The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025
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The SOFTSWISS Sportsbook has been named Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025. The awards ceremony took place on 30 November in Colombo, Sri Lanka, recognising outstanding achievement and meaningful contributions to the region’s iGaming landscape.
This award comes at a milestone moment for the SOFTSWISS Sportsbook, which has just marked its fifth anniversary. Built on a flexible, platform-agnostic architecture, the solution seamlessly integrates with any casino platform on the market in under 14 days.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, celebrates the milestone: “Winning Best Online Sportsbook Provider in South Asia is meaningful because it reflects the trust and results we deliver for operators in one of the world’s fastest-growing betting regions. Our priority is to give clients a stable, scalable platform backed by reliable technology and strong service support. This award shows that our approach works perfectly.”
Coming in the same year as the product’s fifth anniversary, this milestone follows a series of significant achievements in 2025, including:
- The launch of the industry’s first Sportsbook Network Jackpot, with a prize of over 80,000 euro from a 166 euro combo bet with total odds of 4.38.
- A major technical overhaul of API 2.0, enabling faster onboarding and more scalable integrations.
- A renewed CMS, giving operators deeper control over content, branding, and event management.
Beyond daily operations, the SOFTSWISS Sportsbook team is actively shaping the future of the betting industry. In the recently released 2026 iGaming Trends report, the team shares its insights on emerging microtrends, including the rise of microbetting and the increasing integration of sportsbooks into online casino projects.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025 appeared first on European Gaming Industry News.
Amusnet Italy
Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year
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Amusnet Italy proudly participated as the Headline Sponsor for the EGR Italy Awards 2025 on November 21. Supporting this prestigious event for a second consecutive year reaffirms the provider’s commitment to the industry and celebrates the collective achievements of the Italian market.
Prior to the gala, Amusnet Italy participated in the EGR Italy Briefing, joining leading executives to discuss critical topics, including the new licensing regime and responsible gambling. The company was excited to play an active role in shaping insights that inspire progress across the sector.
“Our presence in the region continues to evolve, shifting from supplier to a strategic partner. With an ever-growing game catalog and launching new competitive bonus platforms, we remain dedicated to driving mutual success and strengthening our standing as a leading force in the Italian market,” said Polina Nedyalkova, Director at Amusnet Italy.
During the awards ceremony, Polina had the honour of presenting the accolades for Operator of the Year and Casino Operator, underscoring the company’s close collaboration with the industry’s top performers.
The EGR Italy Awards celebrate the very best of the Italian iGaming sector since 2014, recognising and rewarding Operators, Affiliates and Service providers that have led the way in the past 12 months in terms of innovation, sustainability, customer experience and product development.
The post Amusnet Italy Reaffirms Industry Commitment as Headline Sponsor of EGR Italy Awards 2025 for Second Consecutive Year appeared first on European Gaming Industry News.
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