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SmartSoft’s 2024 Story – Year of Growth and Success
This year has been an exciting journey for SmartSoft. Both internally and externally, the company has undergone significant transformation. SmartSoft continues to pursue ambitious goals driven by teamwork and unity. The company fosters a culture of collaboration, where team members and partners support one another, share objectives, and work towards common interests. This synergy is powered by a diverse group of individuals, united by a shared mission to redefine the iGaming industry.
As a result, the number of unique customers grew by an impressive 75%—a remarkable achievement.
So, how did SmartSoft achieve such success?
Team Expansion and User Growth
SmartSoft made great progress this year by adding 40 new team members, strengthening its skills and knowledge across different areas. This expansion helped create a more dynamic work environment and played a key role in improving the company’s overall performance. As a result, SmartSoft saw an impressive 75% growth in unique users compared to last year. This increase in users highlights the company’s growing global reach, its ability to attract a wide audience, and its commitment to offering exciting and innovative gaming experiences.
New Markets and Partnerships
This year, SmartSoft made remarkable strides by entering 25 new markets, significantly enhancing its global footprint. The company also established several strategic partnerships with leading operators and platforms, including Betfair, Betway, Stoiximan, Betnacional, LottoStar, Betmexico and Qtech. These collaborations are expected to unlock new opportunities and open doors to fresh audiences worldwide. SmartSoft is excited about the direction these partnerships will take, and more details about these ventures will be shared soon.

JetX’s Unstoppable Rise
Also, JetX as SmartSoft’s flagship and pioneer crash game proved that its actually top game not only for SmartSoft but in the whole iGaming industry – its users rose by 80% which is a great number to imagine.
If there’s anyone still unfamiliar with JetX, it was the pioneer crash game developed by SmartSoft. Since its launch, JetX achieved extraordinary success, becoming a favorite among players and partners alike. The game is always evolving with regular updates, as the SmartSoft team constantly works to make it even better. Its innovative gameplay, which challenges players to cash out at just the right moment, captivated audiences worldwide. Breaking records and redefining expectations. The continued rise of JetX signifies the company’s ongoing commitment to offering exciting, innovative, and highly engaging products to its users.
Performance of Top Games
SmartSoft’s portfolio of top games saw incredible engagement, with a great increase in user participation across its leading titles, including Balloon, Mine Island, HelicopterX, PlinkoX, and FootballX. This phenomenal growth demonstrates that the company’s gaming offerings are not just popular but are setting industry benchmarks for user interaction and satisfaction. It’s clear that SmartSoft’s games are playing a key role in redefining the entertainment experience for players worldwide.

Exciting New Games
This year, SmartSoft introduced a total of 18 new games, including three games and slot games, all designed to offer players a unique and immersive experience. Some of the most anticipated releases included:
- 4 Bonuses Bonanza – Plinko Spin
- Mad Slot
- Rodeo X
- Dracula’s Fortune
- Jungle Sisters Deluxe
- Samba da Deusa
These new games have attracted more than 2 million new users, underscoring their appeal and the growing demand for SmartSoft’s innovative approach to gaming. The diverse range of titles further strengthens SmartSoft’s position as a leader in the gaming industry, offering games tailored to every interest.
Partnerships and Sponsorships
SmartSoft strengthened its position in the global market by extending its partnership with the Argentine National Team. This collaboration now includes SmartSoft becoming the Official Crash Game Partner. Sponsoring the Argentine national team and being a member of the World Champions Family is proof of SmartSoft’s commitment. Through these initiatives, company aims to spread the spirit of football, which brings people together and fosters a sense of community. Through this renewal in 2024 with the Argentine Football Association and the Argentine National Team, SmartSoft continued on a journey that combined passion and excellence, where the worlds of business and gaming converged with the magic of Argentine football. The company expressed delight in continuing as the gaming partner in Europe for the Argentine National Team and voiced confidence that this collaboration would drive both the company and its games to new horizons. Additionally, plans were announced for new content and marketing actions featuring the stars of the national team.

Memorable Moments and Extraordinary Partnerships
2024 was a year of remarkable achievements and unforgettable experiences for SmartSoft. The company participated in 8 major industry exhibitions, earning prestigious nominations such as Best Innovator, Best Interactive Experience, and Best Crash Game. Beyond the awards, SmartSoft cemented its reputation for innovation and connection through extraordinary events and partnerships. The Legend Series brought partners face-to-face with football legends like Zanetti, Palacio, and Milito, while an exclusive Champions League experience in London with José Mourinho left lasting impressions. In Lisbon, partners enjoyed the privilege of meeting Javier Mascherano at the SmartSoft booth and engaging in personal conversations during a special dinner. The collaboration with the Argentine national football team reached new heights with an in-depth interview with Lionel Scaloni, offering an insightful glimpse into the team’s journey. Further strengthening its connection to the sports world, SmartSoft proudly partnered with Georgian football legend Shota Arveladze, strengthening its ties to the sports world and bringing people even closer together.
Additionally, the launch of the Partners’ Club during a three-day celebration in Georgia showcased the company’s commitment to fostering collaboration and shared success.
Licensing Achievements
SmartSoft reached several important licensing milestones in 2024, underscoring its commitment to expanding its global operations while adhering to regulatory standards. The company’s Greek license, originally obtained in 2023, became fully operational this year, allowing SmartSoft to expand its reach in the European market. The company also achieved authorizations in Peru and obtained compliance certification in South Africa, further strengthening its position in these growing markets.
Certifications
SmartSoft earned 79 new certifications in 2024, an impressive achievement that reflects the company’s dedication to maintaining the highest standards in the industry. These certifications cover a wide range of areas, reinforcing SmartSoft’s commitment to delivering top-tier products that meet international quality and regulatory standards.
Looking Forward
The year 2024 was one of remarkable growth, innovation, and unforgettable achievements for SmartSoft. As the company continues to build on this momentum, it remains committed to delivering exceptional entertainment experiences, expanding into new markets, and redefining the gaming landscape. SmartSoft is excited about what the future holds and is looking forward to further strengthening its position as an industry leader in the years to come.
As we step into the new year, SmartSoft continues to soar, staying true to its motto: Keep Flying Even Higher.
The post SmartSoft’s 2024 Story – Year of Growth and Success appeared first on European Gaming Industry News.
iGaming
Tugi Tark and Narnium Solutions Announce Strategic Partnership to Strengthen Player Support Across Multiple iGaming Brands
Tugi Tark has entered into a strategic partnership with Narnium Solutions, an operator managing multiple online casino brands, to deploy its customer service platform alongside AI-powered support agents across the operator’s portfolio.
Narnium Solutions brings over 15 years of experience spanning casino operations, compliance, payments, marketing, and platform management. As the company continues to expand across both emerging and established markets, delivering scalable and consistent player support has become a key operational priority.
Through this collaboration, Narnium Solutions is integrating Tugi Tark’s platform and AI agents—trained on more than 10 million real iGaming support interactions—to streamline player communication across all brands within a single, unified environment.
A company representative at Narnium Solutions said:
“Partnering with Tugi Tark marks an important step forward for us. We’re excited to introduce an AI-powered chat experience into our ecosystem, strengthening our modern iGaming stack and enhancing player communication across our brands.”
The platform is being used to centralise support operations across the NarniaSlots brand family. Tugi Tark’s AI-driven chat widget is embedded directly into each site, enabling automated handling of player queries while allowing support teams to focus on more complex cases within a shared workspace.
The solution is designed to scale alongside Narnium Solutions’ growing pipeline, which includes upcoming brands such as Lucky Mary and House of Slots, as the company continues to expand its footprint.
Harpo Lilja, CEO of Tugi Tark, said:
“Narnium Solutions operates on a global scale with the kind of multi-brand complexity our platform was built to support. We’re pleased to welcome them on board and to power player support across their entire portfolio.”
The partnership aligns with Narnium Solutions’ broader strategy of building compliant, scalable iGaming operations across international markets. With a centralised support infrastructure and AI-driven capabilities in place, the company is well positioned to deliver consistent, high-quality player experiences as it continues to grow.
The post Tugi Tark and Narnium Solutions Announce Strategic Partnership to Strengthen Player Support Across Multiple iGaming Brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey
QTech Games, the leading game aggregator for emerging markets, has appointed Jonny Youssef as Chief Technology Officer (CTO) to lead the next phase of the company’s technology organisation, innovation and technology strategy as QTech accelerates its global expansion. Jonny will lead the continued development of QTech’s platform architecture and engineering organisation, focusing on scalability, AI-driven capabilities and next-generation tools designed to support operators and content partners across fast-growing markets. Jonny brings more than 20 years of technology leadership experience across banking, fintech, SaaS platforms and AI-driven innovation. His background combines enterprise-scale infrastructure expertise with hands-on experience building and scaling digital platforms and emerging technology systems. Previously, Jonny served as Head of Innovation for Swedbank Group Lending & Payments, where he led digital initiatives across lending, payments, APIs and digital channels within one of the Nordic region’s largest banking groups. He has also held senior technology leadership roles at Entercard Group, overseeing technology infrastructure and mission-critical production environments supporting large-scale payment operations across Nordic markets. Alongside his enterprise leadership experience, Jonny has founded and scaled several technology ventures and digital platforms. As a technology founder and CTO, he has led the design and development of international platforms operating across Europe and Asia, building distributed engineering teams and scalable digital infrastructure.
In recent years, Jonny has contributed to the development of next-generation AI and sustainability technology initiatives, including work with Circular Living and Biotonomy, where advanced AI, IoT and Edge AI systems are used to power intelligent environments, autonomous infrastructure and real-time operational insights. Beyond his commercial initiatives, he is also a board member and early contributor to The AI Community of Sweden, a national innovation network connecting professionals, enterprises and academia to collaborate on AI innovation. At QTech Games, Jonny will focus on strengthening the company’s technology foundations as it continues to scale globally, enhancing AI-driven functionality, automation and analytics capabilities that enable partners to unlock greater value from the platform. He will also oversee QTech’s engineering and technology teams to ensure continued innovation while maintaining the speed, reliability and integration flexibility that have become hallmarks of QTech’s aggregation platform.
QTech Games’ CEO, Philip Doftvik, said: “We’re delighted to welcome Jonny to QTech at an important moment in our growth journey.
“He brings a rare combination of enterprise technology leadership, platform-building expertise and forward-looking innovation in AI and automation. His experience across banking infrastructure, global digital platforms and emerging technology ecosystems makes him uniquely positioned to guide us through its next phase of technological evolution.
“As we continue to expand across emerging markets, Jonny’s leadership will help ensure we remain at the forefront of innovation — delivering scalable infrastructure, AI-driven insights and powerful technology solutions that help our partners grow.”
Jonny Youssef added: “QTech Games has built a strong reputation as one of the most innovative and reliable aggregation platforms serving emerging markets.
“What impressed me most is the company’s focus on speed, simplicity and partner success — combined with a clear ambition to continue evolving the platform through technology. I’m excited to join the team at a time when AI, automation and data-driven capabilities are creating new opportunities to deliver even greater value to operators and game providers.
“My focus will be on strengthening the platform architecture, scaling our technology capabilities with AI and supporting the next phase of QTech’s growth.”
The post QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
Games Global and Stormcraft Studios dive into aquatic adventure with Mermaid’s Millions Cashingo™
Games Global, together with exclusive studio partner Stormcraft Studios, has unveiled Mermaid’s Millions Cashingo
, a vibrant deep-sea slot blending enchanting visuals with engaging mechanics to deliver a layered gameplay experience.
Building on more than 15 years of success enjoyed by the heritage title, Mermaid’s Millions, the upgraded sequel introduces the Cashingo
and ULTRA Link&Win
features to enhance gameplay.
Set in a shimmering underwater kingdom, the 5×5, 40-payline title unfolds among coral caverns and glittering reefs, with win potential in excess of 13,000x.
At the heart of the game is the Cashingo
feature, where Cash and Jackpot Coins populate a dedicated grid during both the base game and Bonus Spins. Some coins appear as glowing pearls, duplicating onto the grid where they stick and accumulate.
Forming horizontal, vertical, or diagonal lines awards instant prizes and jackpots, while pearls landing on occupied positions merge their values to increase potential payouts.
Further intrigue comes through the ULTRA Link&Win
feature, activated by landing six or more coin symbols. The feature begins with three respins on a 5×5 grid, with coin symbols locking in place while the remaining positions continue to respin.
Special Seahorse Coins can unlock additional rows, expanding the reels and increasing reward potential, while boosters such as Collectors, Doublers, Persistent modifiers and Extra Life Coins can appear to increase winnings and extend the feature.
The adventure continues with Bonus Spins, activated by three or more scatter symbols to award 10 spins, where wild and coin symbols can appear Power Stacked to heighten the chance of significant wins.
Combining ocean-themed visuals with proven mechanics, Mermaid’s Millions Cashingo
delivers a dynamic experience designed to keep players engaged.
Terence Igesund, Executive Producer at Stormcraft Studios, said: “Mermaid’s Millions Cashingo
was made to feel vibrant and full of momentum from the very first spin.
“The ocean setting gave us the perfect canvas to build something visually rich, while the mechanics keep the action evolving as the grid fills and the reels expand.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Stormcraft Studios has delivered yet another title that blends strong visual identity with mechanics that are both engaging and easy to understand.
“Mermaid’s Millions Cashingo
captures that balance well and is another example of how our studio network continues to deliver diverse, high-quality content that strengthens the breadth of the Games Global portfolio.”
The post Games Global and Stormcraft Studios dive into aquatic adventure with Mermaid’s Millions Cashingo™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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