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Merchant data confirms TrueLayer’s Signup+ gets consumers “playing in 60 seconds”

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TrueLayer, Europe’s leading open banking payments network, today revealed performance data for the first time on its new Signup+ product.

Signup+, which is live with keystone gaming clients such as WhiteHat gaming and Stakemate, is designed to drastically reduce onboarding time and drop-off rates, by helping users to register, deposit and play, in under 60 seconds.

By eliminating the tedious friction of manual onboarding, Signup+ offers users an enhanced customer experience and a reduced time-to-play journey – while offering gaming merchants increased conversion and peace of mind due to the best-in-class age and identity verification.

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Today’s performance data comes from keystone merchants, Stakemate, WhiteHat Gaming and Plucky, who confirmed that Signup+ is:

  • Faster: New users registering with signup+ were able to register, deposit and play in under 60 seconds.
  • Driving more volume: Signup+ has halved the drop-off rate in onboarding flows, more than doubling the number of first-time depositing customers.
  • Increasing transaction value: Due to decreased friction and increased trust, these merchants have seen an increased average transaction value of up to 30%.
  • Safer: Signup+ identify verification eliminates the possibility of underage gambling while greatly reducing rates of bonus abuse and card fraud.

The data comes at a key time for TrueLayer, on the opening day of ICE 2025 in Barcelona, where major gaming clients will be exploring new payment and ID verification solutions. The TrueLayer team will be offering demos at Booth 4A44 of how to get users “playing in 60 seconds”, as well as previewing its much anticipated Transaction Verified Payouts product, which has been developed alongside leading iGaming operators for the UK market and is set to launch in early 2025.

Arya Tayebi, the founder and CEO of StakeMate, said: “At StakeMate we are constantly looking for ways to reduce user friction while also maintaining a high degree of regulatory compliance. Signup+ has enabled our users to have arguably the fastest signup and deposit experience in one go.”

Roberto Villani, iGaming lead at TrueLayer, said “We’re thrilled to see these results from our igaming merchants using Signup+. Reducing customers time-to-play to under 60 seconds, while simultaneously eliminating underage play, and increasing transaction value and customer volume, is a massive win-win for merchants and gamers alike.”

The post Merchant data confirms TrueLayer’s Signup+ gets consumers “playing in 60 seconds” appeared first on European Gaming Industry News.

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Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO

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Björn Sjöberg has been appointed Chief Commercial Officer (CCO) of SlotMatrix, the world’s largest iGaming content platform.

Sjöberg joins the EveryMatrix Group from Evolution Gaming where he spent more than eight years across several senior roles including Head of Key Account Management and more recently Chief Commercial Officer.

Within his role he is responsible for driving forward the commercial success of the SlotMatrix aggregation platform that boasts the largest library of real-money iGaming content with more than 36,000 games and 350+ global providers.

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The platform and EveryMatrix Games offering has been further bolstered by the acquisition of Fantasma Games, a high performing studio that offers customers both its existing and a new range of games, while also boosting EveryMatrix’s presence in markets such as North America.

Sjöberg will report to Stian Hornsletten, CEO of EveryMatrix Games and Co-Founder of EveryMatrix.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: Björn is a fantastic addition to the senior commercial team. He has years of experience and brings invaluable knowhow that will serve us well as we accelerate both our own games development and continually strengthen third-party content.

“We have stood head and shoulders above our competitors in content for many years and with Björn’s expertise we can take this to new heights.”

Björn Sjöberg, CCO, SlotMatrix, said: “I’m thrilled to join EveryMatrix. I’ve known Stian and members of the senior team for many years and always admired what they’ve achieved in building not just the industry’s fastest growing provider, but also one of the most respected and trusted.

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“The Fantasma acquisition is the icing on the cake when it comes to strengthening iGaming’s richest content offering. Looking at the plans we have for this year and ahead, without doubt, we will continue to exceed our customers’ expectations with the best content available.”

The post Björn Sjöberg joins EveryMatrix from Evolution as SlotMatrix CCO appeared first on European Gaming Industry News.

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Evoplay expands crash game portfolio with Avia Rush

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Evoplay, the award-winning game development studio, has released Avia Rush, a high-energy crash title designed to deliver excitement and strong engagement.

Set against a cosmic backdrop, Avia Rush challenges players to board a rising shuttle and hold on as multipliers climb.

The objective is to cash out at the right moment. The longer players wait, the greater the potential reward. However, if the shuttle crashes before cashing out, all winnings are lost.

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The game features tools that enhance gameplay and keep players coming back. The Crash History bar offers insights into recent rounds, while Dual Betting allows two bets simultaneously, each with different strategies. Auto Cash Out and Auto Play functions provide flexibility for every type of player.

Adding a social and competitive layer, Avia Rush includes a Top 100 Leaderboard tracking daily, monthly, and yearly performance, alongside an in-game Chat feature that brings the community together during each round.

With a max win of 1,000x the bet, mobile-first design, and fast-paced format, Avia Rush is a strong addition to any operator’s instant game portfolio.

Ivan Kravchuk, CEO at Evoplay, said:Avia Rush is all about quick decisions, risk, and reward, everything crash players love. We’ve added features like dual betting and leaderboards to make the experience more interactive and competitive.

“It’s a great fit for players who enjoy fast action, and we’re excited to see it take off.”

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The post Evoplay expands crash game portfolio with Avia Rush appeared first on European Gaming Industry News.

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Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025

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Amusnet has been named Best Online Casino Provider in CEE at the prestigious GamingTECH Awards 2025, solidifying its leadership position in the gaming industry across Central and Eastern Europe.

The award was announced on March 25, 2025, during the official GamingTECH CEE Awards Ceremony, part of the Prague Gaming & TECH Summit. Since its launch in 2017, the Summit has evolved into  a boutique-style event that champions innovation and facilitates valuable connections among industry leaders. Amusnet representatives from the Compliance, Legal, and Account Management teams attended the event, joining discussions on some of the most relevant topics shaping the industry today. The conference focused on key themes such as artificial intelligence innovation, blockchain integration, regulatory updates, fintech evolution, and sustainability practices within the gaming ecosystem.

Celebrating excellence and forward-thinking developments, the GamingTECH Awards recognize outstanding achievements of companies operating on a global scale. Amusnet’s recognition highlights the company’s commitment to delivering top-notch casino products, expanding its diverse portfolio of slot games and live casino offerings.

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“We are truly honored to receive the Best Online Casino Provider in CEE award,” commented Irina Rusimova, Chief Commercial Officer at Amusnet. “This recognition reflects the dedication of our entire team and our ongoing drive to deliver exceptional gaming experiences for players while empowering our partners to succeed. It inspires us to keep pushing boundaries and setting new benchmarks in the industry.”

This award highlights Amusnet’s ongoing commitment to excellence and its role in shaping the future of the online gaming landscape in CEE and beyond.

The post Amusnet Wins Best Online Casino Provider in CEE at the GamingTECH Awards 2025 appeared first on European Gaming Industry News.

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