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Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025

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Evolution Group will showcase numerous headline games from its 110-plus planned new releases for 2025 at ICE Barcelona, 20–22 January, stand #2D20. All of the Group’s eight brands — Evolution, NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, DigiWheel and Livespins — will feature, representing the very best in innovative online live casino, RNG and slots at ICE’s exciting debut in the city.

Major releases from Evolution being premiered include Ice Fishing, Marble Race, Race Track, Fireball Roulette, Red Baron, Super Color Game, War and Lightning Bac Bo.

Ice Fishing, described as “a speed game show and Evolution’s coolest virtual money wheel game to date”, gives players a real-time fishing experience and the chance to reel in multiplied wins. Featuring a live game host casting for multiplier-laden fish in icy waters, the game offers instant wins and three unique bonus games where big wins are just a spin away.

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More fast-paced action comes in the shape of two very different Evolution racing titles. Marble Race, a “game of pure action that’s as fun to watch as it is to take part in”, sees colourful marbles hurtle around a custom-made race track created exclusively by Evolution. Race Track  is an RNG retro horse racing game inspired by ’80s arcade games, with dynamic bets spots and personalised stats for players. Fireball Roulette, which builds on the Fireball bonus game in Evolution’s Lightning Storm, promises to be 2025’s hottest game.

Adding to the live game choice, Ezugi is set to wow visitors with Revolution Roulette, Triple Zero Roulette, and EZ Bingo. Each title has something new and different for operators, with Revolution Roulette’s unique wheel with 2x, 3x and 5x multiplier pockets offering a new spin on the classic game.

In online slots, NetEnt leads with Finn and The Dragon Tales, in which slot favourite Finn is gearing up for his most daring quest yet, battling dragons to claim Golden Keys and unlock hidden worlds. Jack Hammer 4: Chasing The Dragon, Divine Fortune Black and Golden Egg Invaders each deliver their own unique adventures, featuring gangster showdowns, divine riches, and intergalactic UFO encounters respectively.

Red Tiger unleashes Zillard King Megaways, where a monstrous beast evolves through three stages, unlocking Free Spins and summoning electrifying Thunder Wilds. In Serpent King, a new king emerges, continuing the legacy of Primate King and Zillard King. Bass Boss Megaways offers fishing fun with the chance to reel in big fish, and in Gods of Troy Megaways, collecting shields can lead to divine transformations and legendary rewards every 10th spin.

Nolimit City continue to push the boundaries with Tombstone Slaughter and Duck Hunters. Tombstone Slaughter, the latest sequel in the Tombstone series, is a 6-reel slot featuring xNudge® Wilds, Revolver-triggered Cylinder features, Slaughter and Massacre Spins that include El Gordo’s revenge meter that awards unique multipliers and free spins, and a massive max payout of 500,000x the base bet. Duck Hunter features cluster pays, cascading reels, xWays®, Infectious xWays®, Exploding Bombs, and bonus-triggered upgrades in Duck Hunt, Hawk Eye and Big Game Spins.

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Big Time Gaming, the creators of Megaways, unveil Max Megaways 3 and Big Bucks Deluxe. In Max Megaways 3, Join Max on his latest high-stakes mission where the Megadozer delivers Bonus Coins and Free Spins features two doors to choose from. Meanwhile, Big Bucks Deluxe introduces the all-new Megapots mechanic, along with unlimited multipliers in Free Spins and the Hold and Spin.

Finally, for the first time ever, Livespins will be streaming live from the Evolution Group stand and showing operators how to socially charge their gaming experiences with interactive and community-driven play.

Todd Haushalter, Evolution’s Chief Product Officer, said: “Yet again, our licensees can look forward to the very best of online gaming from our Group roadmap for 2025. First stop on the journey is ICE, in its new home of Barcelona, where visitors can preview so many of these new games and hear the stories behind them. Our lead live title, Ice Fishing, is loaded with little and big surprises and is unlike any live game show we have ever created. Aside from live, of course, we have a host of equally exciting new titles in RNG and slots. In short, we have another mega year in store, and we cannot wait to share it all with customers old and new on stand #2D20 at ICE Barcelona.”

The post Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025 appeared first on European Gaming Industry News.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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