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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
- Alert players of key sporting events, such as goals and penalties, in the moment.
- Provide players with statistical insights on players and teams to enhance decision-making.
- Monitor, analyze, and review campaign performance in real-time.
“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”
Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.
2026 FIFA World Cup
Playradar ships four football-themed casino games ahead of 2026 World Cup
Sportradar’s iGaming brand leads with bracket-style World Football x2026, plus updates to Virtual Football and Lucky 6.
Playradar, Sportradar’s iGaming brand, has released four football-themed titles ahead of the 2026 FIFA World Cup, which begins on June 11. The drop includes two original games and two updated versions of existing products.
The releases are World Football x2026, Virtual Football World Championship 2026, Football Plinko Pro, and Lucky 6: Football edition. Playradar said the games are designed to target different player segments and to connect sports bettors and casino players through content that links both verticals.
The headline launch, World Football x2026, is a bracket-based game using Mines-style mechanics. Players pick outcomes from the Round of 16 and progress through each round to the final; one incorrect prediction ends the game, while a cash-out option is available.
The other launches include Football Plinko Pro, which adapts the plinko format to a football theme; Virtual Football World Championship 2026, which Playradar said runs a 32-team, 64-match World Cup structure with pre-match and in-play markets such as over/under goals and goalscorer; and Lucky 6: Football Edition, a bingo-style title using balls with flags from participating nations.
Edo Haitin, EVP of iGaming said: “The scale of the 2026 World Cup is unprecedented, with the sheer volume of fans entering markets worldwide creating huge demand for football-themed content, and the operators best placed to succeed are those with games that meet every need. These four titles have each been designed with that in mind. The World Cup attracts a huge spectrum of customers, and when taken together, this product stack provides operators with the tools needed to keep them engaged throughout the tournament.”
The post Playradar ships four football-themed casino games ahead of 2026 World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win welcomes the football season with a brand-new release, Lucky Goal
1spin4win, an established classic online slot provider, presents Lucky Goal, a sports-themed game that captures the atmosphere of a major football competition.
The latest release transports players to the night of the big final. In Lucky Goal, the stakes are higher than ever — the outcome of the game will decide who takes the 1spin4win Cup home. Taking the role of the team’s star striker, players enter the 4×4 pitch to lead the attack and chase winning combinations worth up to x1500 of the original bet.
When the match starts heading towards a draw, Coins can turn the score around. Once three or more of them appear on the reels in one spin, their values combine to boost the payout and bring the team one step closer to victory.
The storytelling behind Lucky Goal is supported by a vibrant, themed visual design. The game is set against the backdrop of a crowded, neon-lit football stadium, while the 4×4 layout features symbols closely associated with the sport, including a football, goalkeeper gloves, a referee’s whistle, and the 1spin4win Cup itself. The music further enhances the atmosphere, resembling iconic football anthems.
In addition to its rich visuals and engaging gameplay, the new release delivers fast load times and uninterrupted performance across all devices, even on weaker internet connections. For the convenience of a broad international audience, Lucky Goal also supports multiple fiat and cryptocurrencies.
The focus on accessible, high-performing content is part of 1spin4win’s broader approach to global growth. Today, the provider continues to expand its network of over 1,000 partners, working with renowned iGaming brands such as STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, and others.
Olga Bogdanova, Art Director at 1spin4win, “For us, Lucky Goal is an exciting project, as it marks our first sports-inspired release. We wanted to keep the slot true to 1spin4win’s signature style, with straightforward gameplay and a strong math model, while bringing more life to the theme through animation and sound effects. We’re happy to join the football season with a release that helps players immerse themselves in the high-spirited atmosphere of a major sports event.”
About 1spin4win
1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win welcomes the football season with a brand-new release, Lucky Goal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026
Leading sportsbook platform Altenar has been named ‘Sportsbook Supplier of the Year’ at the SBC Americas Awards 2026, held in Fort Lauderdale, Florida.
The award recognises Altenar’s continued commitment to delivering high-performance sportsbook technology that enables operators to grow across the diverse and rapidly evolving regulated markets of the Americas.
Bringing together stakeholders from North America, Latin America and the Caribbean, the SBC Americas Awards celebrate excellence across the betting and gaming industry, recognising operators and suppliers that are driving innovation and raising industry standards throughout the region.
The latest recognition reinforces Altenar’s position as one of the industry’s leading sportsbook providers, trusted by operators across multiple regulated jurisdictions for its flexible, scalable and data-driven solutions.
The award comes during a period of significant momentum for the company in the Americas.
Earlier this week, Altenar announced that it had received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), enabling the company to provide sportsbook solutions in Alberta ahead of the launch of the province’s regulated online gaming market.
Charlie Williams Commercial Director at Altenar, said:
“Winning ‘Sportsbook Supplier of the Year’ is a tremendous achievement for our entire team. The Americas have become one of the most dynamic and strategically important regions for our business, with opportunities emerging across both established and newly-regulated markets.
“What makes this recognition particularly meaningful is that it reflects the work we are doing across the entire region. From North America to Latin America, operators are looking for technology partners that can provide flexibility, reliability and local expertise. Our focus remains on helping them succeed with sportsbook solutions that are tailored to their specific commercial and regulatory requirements”.
Through its award-winning platform and continued investment across the region, Altenar is helping operators unlock sustainable growth and capitalise on the significant opportunities emerging throughout the Americas.
The post Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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