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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

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OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events 

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action. 

In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.  

A Game-Changing Example in Action 

Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 

1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,  

2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds 

This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments. 

With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. 

OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests 

Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.

A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages. 

OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions. 

OptiLive seamlessly integrates into sportsbook operations 

Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.  

With OptiLive, sportsbook operators can now: 

  • Alert players of key sporting events, such as goals and penalties, in the moment. 
  • Provide players with statistical insights on players and teams to enhance decision-making. 
  • Monitor, analyze, and review campaign performance in real-time. 

“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”  

Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players. 

Optimove is the iGaming industry’s most comprehensive CRM Marketing platform 
 
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following: 

  • A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease. 
  • A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels. 
  • AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences. 

OptiLive on Display at ICE 2025 Summit 

Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers. 

The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

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FairGambling Launches Crypto Casino Review and Analytics Platform With Provably Fair Tools and Extra Rewards

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New York, USA, June 5th, 2026, PlayNewswire

FairGambling, a new transparency and rewards platform for crypto casino players and Bitcoin gamblers, today announced its public launch. The platform combines on-chain analytics, provably fair verification tools, independent crypto casino reviews, live bonus code feeds, and an extra rewards program offering up to 30% rakeback across 40+ major crypto casino operators including Stake, Roobet, Shuffle, BC.Game, Gamdom, Bitcasino, 1win, Winna, Thrill and Duel, with much more to come.

FairGambling launches into a market that processed over $80 billion in crypto casino deposit volume last year. The platform’s analytics layer already tracks $45 billion+ of that flow in real time across the operators it covers. Despite the market’s scale, players still have limited tools to verify fairness, compare operators, or independently assess where their money is going.

Built as a Utility Layer, Not Another Affiliate Site

“Most casino review sites today are just rankings and sign-up bonuses,” said Seb, Co-Founder of FairGambling. “We wanted to build something different. A place where players can actually see what’s happening on-chain, verify their own bets, compare casinos based on data instead of marketing, and earn real rewards on top. All for free, with no obligations. That’s the gap we’re filling, and what’s live today is just the start of what we’re building.”

The platform brings together several player-first tools in one place:

  • On-chain crypto casino analytics, tracking real-time deposit volume, market share, unique depositors, and hot wallet activity across 50+ operators
  • Provably fair verifier for independently checking game outcomes from Stake, Roobet, Shuffle and other major operators
  • Independent crypto casino reviews and ratings scored across 10 weighted categories including fairness, financial transparency, KYC and licensing, compliance, and customer support
  • Live bonus code feed aggregating active promotions from supported operators
  • Bonus calculator and Stake stats calculator for analyzing personal betting history and rakeback value
  • Blackjack trainer for practicing basic strategy
  • Extra rakeback rewards program offering up to 30% on supported crypto casinos

Data-Driven Casino Comparison

Unlike traditional affiliate sites that rank casinos based on commercial agreements, FairGambling’s ratings are built from a weighted rubric covering analytics, fairness, financial transparency, bonus structure, compliance, and security. Each operator profile includes deposit volumes, hot wallet visibility, license details, no-KYC policies, bonus testing results showing how much players actually receive back in rewards when wagering a given amount, and side-by-side comparisons against other operators on the same metrics.

The analytics section is open to all visitors and shows live on-chain flows, allowing players to see which operators are processing real volume versus those with thin activity. This is a data point traditionally only available to industry insiders.

Community Reviews and Earning Crypto

FairGambling places verified player reviews at the center of its review system. Verified users can earn crypto rewards for eligible contributions, and the platform requires casino activity verification (such as VIP tier or wager history) before reviews are approved, which is intended to filter out the fake reviews common to other online gambling review sites.

“Trust in this space is broken,” Seb added. “We’re not going to fix that overnight, but giving players the data, the tools, and the rewards to actually engage critically with the operators they use, that’s the foundation. Everything else builds on that.”

The platform helps players find the best crypto casinos based on data, verify game fairness, and earn extra rakeback on top of what casinos already offer. FairGambling is now live and available worldwide, subject to local laws and eligibility requirements.

About FairGambling

FairGambling is a crypto casino transparency and rewards platform that helps players make more informed decisions across major Bitcoin and crypto gambling operators. The platform combines on-chain casino analytics, independent crypto casino reviews and ratings, provably fair verification tools, live bonus code feeds, player stats tools, a blackjack trainer, and an extra rewards program offering up to 30% extra rakeback. FairGambling currently covers 50+ crypto casino operators and has tracked $45 billion+ in historical deposit volume, with more added regularly.

For more information, users can visit FairGambling.com.

Responsible gambling notice: FairGambling is not a casino and does not accept bets or process gambling transactions. The platform provides analytics, reviews, verification tools, and rewards related to third-party crypto casino operators. FairGambling is intended for users aged 18+ or the legal gambling age in their jurisdiction. Gambling involves risk and can be addictive. Please play responsibly and follow all applicable local laws.

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Co-Founder

Sebastian

[email protected]

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Andrew Cochrane

Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026

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Soft2Bet has won two major honours at the EGR B2B Awards 2026. The igaming company took home titles for Innovation in Mobile and Innovation in Casino Software.

The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control. Its technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in competitive markets.

The Innovation in Casino Software award highlights Soft2Bet’s casino platform, back-office tools and MEGA, its Motivational Engineering Gaming Application. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers.

MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Recent network performance figures show 190% year-on-year Casino Games GGR growth, 173% year-on-year Sportsbook GGR growth, more than 200 million game rounds processed each day and 99.99% platform uptime.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”

The Innovation in Mobile award highlights Soft2Bet’s native app delivery and mobile-first design. Its edge-optimised mobile architecture supports fast load times, stable gameplay, simple one-thumb navigation, haptic feedback, adjustable text sizes and voice-enabled navigation.

Recent mobile work across Betinia and Swiper shows how Soft2Bet creates distinct app journeys for different brands and markets. Betinia reached No. 1 in Sweden and Denmark, and QuickCasino Sweden recorded a 30% improvement in conversion following an App Store Product Page test.

Soft2Bet’s two wins at the EGR B2B Awards 2026 add further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for operators seeking platform migration, native mobile apps and support for new market launches.

Each project is shaped around local player behaviour, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity. MEGA, Soft2Bet’s API-based gamification product for casino and sportsbook, adds missions, rewards, segmentation and player progression, supporting stronger engagement, retention, LTV and long-term commercial performance.

The post Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition

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Feel the intensity of the stadium lights and the thrill of split-second decisions with Stoichkov #8 Crash Edition, a high-energy crash game from Amusnet where football excitement and rising multipliers collide. Inspired by legendary football icon Hristo Stoichkov, this adrenaline-fuelled experience places players right at the heart of the action, where instinct, timing and courage define every round.

From kickoff, the tension builds fast. Players place their wager and watch as the multiplier begins climbing higher and higher, increasing with every passing second. The challenge is simple but intense: cash out before the multiplier crashes. Wait too long, and the opportunity disappears in an instant.

Adding a strategic twist to the gameplay, the 50% Cash Out feature allows players to secure half of their progress mid-round while leaving the rest in play. It creates a dynamic balance between cautious play and daring ambition, turning every decision into a defining moment on the virtual pitch.

Driven by a Provably Fair algorithm, every round delivers transparent gameplay and unpredictable excitement, ensuring that each multiplier rise feels authentic and engaging. Combined with energetic visuals, football-inspired design and the unmistakable presence of the football legend Hristo Stoichkov himself, the game captures the emotion and pressure of a decisive match moment.

Fast-paced, competitive and packed with atmosphere, Stoichkov #8 Crash Edition transforms every round into a battle of nerves where football spirit meets high-voltage crash action. The whistle has blown, the crowd is roaring and the next legendary moment is only seconds away.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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