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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

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OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events 

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action. 

In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.  

A Game-Changing Example in Action 

Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 

1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,  

2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds 

This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments. 

With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. 

OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests 

Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.

A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages. 

OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions. 

OptiLive seamlessly integrates into sportsbook operations 

Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.  

With OptiLive, sportsbook operators can now: 

  • Alert players of key sporting events, such as goals and penalties, in the moment. 
  • Provide players with statistical insights on players and teams to enhance decision-making. 
  • Monitor, analyze, and review campaign performance in real-time. 

“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”  

Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players. 

Optimove is the iGaming industry’s most comprehensive CRM Marketing platform 
 
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following: 

  • A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease. 
  • A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels. 
  • AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences. 

OptiLive on Display at ICE 2025 Summit 

Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers. 

The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

Amusnet

Weekend Reels | Week 20: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

Caleta Gaming has launched Cluster Cup, a new high-volatility slot inspired by football and pitched around major June sporting events. The title is now available to operators worldwide, the supplier said. Cluster Cup uses a 7×7 cluster grid and a Tumbler Feature, where winning symbols disappear and cascade with new ones until no further wins are formed.

Caleta Gaming launches Cluster Cup

PG Soft has launched Reel Royale Showdown, a wrestling-inspired video slot built for mobile play. The company says the title is set in a wrestling arena and uses a 6-reel layout. Reel Royale Showdown includes a Wild Addition mechanic and an escalating multiplier that increases with each win.

PG Soft has launched Reel Royale Showdown, a wrestling-themed slot featuring Wild Addition in the base game and escalating multipliers in Free Spins

Amusnet has released Vizier of the North x1000, a captivating 6-reel video slot that immerses players in a world of ancient secrets, mystical kingdoms and extraordinary rewards. Designed to deliver both depth and excitement, Vizier of the North x1000 combines rich storytelling with advanced gameplay features.

Amusnet Releases its Latest Video Slot “Vizier of the North x1000”

Spinomenal has released the Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio. The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.

Habanero has launched Steampunk Plinko, a new 5×4 slot that blends traditional slot play with a Plinko-style ball-drop feature. The supplier positions the release as a hybrid format, built around a steampunk theme. The Plinko Feature triggers when players land three scatter symbols.

Reflex Gaming is making waves once again with the launch of Big Game Fishing Rapid Riches, the latest release in its hugely popular Big Game Fishing franchise. Powered by Yggdrasil, Big Game Fishing Rapid Riches is not just another fishing game. It takes a proven player-favourite brand and supercharges it with faster action, stronger feature depth and a heightened sense of chase from the very first spin.

Swintt has launched Fresh Fruits Deluxe Diamonds, a new fruit-themed slot in its SwinttPremium lineup, featuring a five-reel setup with 50 paylines and a coin-driven bonus mechanic. The title combines classic slot symbols including BARs, crowns and red sevens with a coin feature that triggers when six or more coin symbols land during the base game.

Playson has released a new slot title, 3 Supercharged Diamonds: Hold and Win, expanding its Hold and Win catalogue with three Diamond-driven bonus features and four jackpot prizes up to 1,000x. The game’s Hold and Win Bonus Game uses a “3 Pots” mechanic, triggered when green, yellow or violet Diamond symbols land alongside their respective Diamonds positioned above the reels.

Tom Horn Gaming will launch Giza’s Portals, a new online slot, on 19 May. The game will roll out across the supplier’s global partner network. Giza’s Portals runs on a 4×5 grid with 25 paylines and is positioned as a medium-volatility title. Tom Horn Gaming lists an RTP of 95.01% and a maximum win of up to x3,898.

The post Weekend Reels | Week 20: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary

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1spin4win reached a significant milestone — five years on the iGaming market. The anniversary motto, The Gold Standard of Classic Slots, reflects the studio’s evolution into a recognized name in the classic slot niche, built on years of industry expertise and commitment to delivering authentic gambling experiences.

Today, its portfolio features more than 200 games combining timeless appeal, advanced mathematics, and strong performance. In 2025, 1spin4win achieved a 52.06% increase in bet count and a 56.62% rise in GGR compared to 2024. This growth has helped the provider earn the trust of over 1,000 global operators, including leading brands such as SOFTSWISS, EveryMatrix, Alea, SoftGaming, Digitain, and BetConstruct.

As part of the milestone celebration, 1spin4win introduces Lucky 1spin4win Hold and Win, a special slot highlighting the studio’s landmark titles and renowned characters. Alongside traditional fruit, bells, and sevens, the colorful 3×3 grid features Wild symbols shaped as red bezel-set diamonds. When activated, they illuminate the “5 Years” sign, reinforcing the game’s anniversary theme.

The celebratory atmosphere continues through the slot’s rewarding features. Landing nine identical symbols doubles the win, while three or more Coins trigger the exciting Hold and Win Bonus round. With three starting respins, players get the chance to claim two festive Jackpots — the x100 Minipot Coin and the x1000 Megapot.

To mark the 5-year anniversary, 1spin4win is also launching special promotional campaigns in collaboration with Olymp and Selector. To give players additional opportunities to join the celebration, the partners will distribute exclusive promo codes, which will also be available to the registered users of the provider’s Players Room platform.

 

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Five years in the industry is an important testament to how far 1spin4win has come. Since 2021, we’ve grown into an acknowledged iGaming brand trusted by top global companies. Looking ahead, we plan to keep expanding across African and Latin American markets, deepen our relationships with regional operators, and further strengthen our presence in Europe. For us, this anniversary is not only about celebrating past achievements, but also about building the next stage of 1spin4win’s journey.”

 

Olga Bogdanova, Art Director at 1spin4win, shared, “Lucky 1spin4win Hold and Win is dedicated to the 1spin4win 5th anniversary in the casino industry. The game’s design brings together iconic characters and signature symbols from our previous releases, well-known to both our players and partners. The result is a vibrant product featuring engaging Hold and Win mechanics and the recognizable 1spin4win classic style. We invite everyone to join the celebration of our anniversary, test their luck in the slot, compete for festive jackpots, and revisit their favorite 1spin4win games!”

The post 1spin4win presents Lucky 1spin4win Hold and Win to mark its 5th anniversary appeared first on Americas iGaming & Sports Betting News.

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BC.Game’s new CEO Kar Kheng Giam on strategy, structure and growth

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Following his appointment as CEO of BC.Game in March, Kar Kheng Giam (KK) speaks about the strategic priorities shaping the company’s next phase, from strengthening operational foundations to navigating the evolving role of crypto within regulated gaming markets.

 

 You’ve stepped into the CEO role at a pivotal time for the industry. How do you assess the current position of BC.Game?

BC.Game enters this stage from a position of strength in terms of product, user engagement and global reach.

At the same time, the broader industry is evolving. Expectations around governance, regulatory alignment and operational maturity are increasing, particularly for businesses operating across multiple jurisdictions.

So while the foundation is strong, there is a clear opportunity to further strengthen the structure of the business to support long-term, sustainable growth.

That foundation is reflected in the scale of the business today, with more than 9 million registered users and over 500,000 monthly active players, and in the progress we’ve made across licensed markets such as Anjouan, Kenya, Nigeria and Mexico.

How would you define the strategic focus for BC.Game over the next 12 to 24 months?

It comes down to three interconnected areas. First, reinforcing the operational and governance framework of the business, ensuring we are well aligned with the expectations of more established regulatory environments.

Second, continuing to invest in the product – not just in terms of content, but in the overall user experience and platform reliability.

And third, taking a disciplined approach to market expansion, focusing on jurisdictions where we can build a sustainable and compliant presence.

It’s about evolving the business in a structured and deliberate way.

You’ve highlighted governance and structure. What does that mean in practical terms?

It means putting in place the systems, processes and organisational clarity needed to operate at scale.

As companies grow internationally, complexity increases – across regulation, payments, technology and operations. Strengthening governance is about ensuring those elements are well coordinated and consistently managed.

This is not about changing what BC.Game is, but about building the framework that allows it to grow more effectively.

Why has trust become so important at this stage?

At BC.GAME’s scale, trust is no longer just about brand but increasingly becomes a business issue – it affects retention, partnerships, market entry and long-term growth.

And trust is built in very practical ways. People judge a platform by whether the rules are clear, whether communication is smooth, and whether issues actually get resolved. That’s why growth on its own is no longer enough.

Where is the most immediate trust pressure on BC.GAME showing up today?

The pressure shows up most clearly in user experience and issue handling because that’s where people feel it first.

Some of the feedback does point to response times and cases where issues stay in the same entry point for too long. When that happens often enough, it becomes bigger than a service issue, it starts to shape trust.

What changes is BC.GAME putting in place in response to these issues?

 We’ve already started making changes. That includes upgrading how user issues are handled, bringing cross-functional teams in earlier, and improving how issues are identified and coordinated internally.

As the business has grown, relying too heavily on a single customer support entry point is no longer enough. The focus now is to make issue handling clearer, more stable, and better suited to the scale of the platform.

What role does organisational development play in this next phase?

As the business grows, it’s important to ensure that the organisation evolves alongside it. That includes strengthening leadership structures, clarifying roles and responsibilities, and building capabilities in key areas such as compliance and market operations.

Ultimately, strategy is only as effective as the organisation delivering it.

From a leadership perspective, how do you approach guiding a globally distributed business?

In a global organisation, alignment is critical – everyone needs to understand the strategic direction and how their role contributes to it. At the same time, there needs to be flexibility to adapt to local market dynamics.

My role is to create that balance – providing clear direction while enabling teams to execute effectively within their markets.

Finally, what does success look like for BC.Game over the next few years?

Success is about building a more structured, resilient and trusted business.

That means strengthening our position in regulated markets, continuing to evolve the product, and ensuring the organisation is equipped to operate at scale. This current period is a crucial one for us as we introduce multiple product rollouts at BC.GAME, with several key updates scheduled to go live. These include BC Engine, along with a broader upgrade to the bonus system and, of course, the World Cup.

If we can achieve that through consistent, incremental progress, then we will be well positioned for the long term.

The post BC.Game’s new CEO Kar Kheng Giam on strategy, structure and growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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