Latest News
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
- Alert players of key sporting events, such as goals and penalties, in the moment.
- Provide players with statistical insights on players and teams to enhance decision-making.
- Monitor, analyze, and review campaign performance in real-time.
“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”
Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.
GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.
FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.
“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.
Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”
Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:
●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.
As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.
The post GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Charles Mott CEO & Co-Founder at S Gaming
S Gaming ignites US expansion with Fanatics Casino partnership
In-demand slot provider adds yet another top tier brand to its growing list of operator partners in the US market
S Gaming, the provider of highly entertaining online slot and casino games, continues to build momentum in the US market having signed on the dotted line with tier one operator, Fanatics Casino.
Under the deal, Fanatics Casino will exclusively launch the studio’s hugely popular Triple 7 Jackpot slot to players in regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.
So what can players expect when they fire up the reels on Triple 7 Jackpot?
Triple 7 Jackpot is a classic slot dripping in neon action. The Triple 7 feature is always on screen but is locked until a spin lands three Bonus 7 symbols. This unlocks the feature with one spin awarded, giving players a shot at the 500x Jackpot prize.
Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.
The deal with Fanatics Casino marks the next step in the studio’s ambitious plans for the US – a market where the sustainable entertainment and casual gameplay its slots provide is already proving to be a hit with players.
Charles Mott, CEO & Co-Founder at S Gaming, said: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.”
“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.”
“We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”
Kieron Shaw, Senior Manager, Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.”
S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”
The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Americas iGaming & Sports Betting News.
February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.
The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.
Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.
Why February Is a Prime Month for Sports Traffic
Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.
February stands out due to:
-
A packed schedule of top European football leagues and international tournaments
-
The Winter Olympic Games
-
Valentine’s Day seasonal campaigns
-
Increased emotional engagement and deposit intent
During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.
To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.
Key Sports Events in February 2026
11 February
-
Coppa Italia Quarter-final: Bologna vs Lazio
-
Olympic Ice Hockey: Slovakia vs Finland
-
Premier League: Manchester City vs Fulham
-
DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
-
NBA: Houston Rockets vs LA Clippers
-
Copa Libertadores Qualification Quarter-finals (2nd legs)
12 February
-
Olympic Ice Hockey: Czech Republic vs Canada
-
Premier League: Brentford vs Arsenal
-
NBA: Orlando Magic vs Milwaukee Bucks
-
EuroLeague Regular Season (Round 28)
-
Rugby Super League (England & France)
13 February
-
Olympic Ice Hockey: Canada vs Switzerland
-
NBA: Oklahoma City Thunder vs Milwaukee Bucks
-
German Handball Bundesliga
14 February (Valentine’s Day Peak)
-
Olympic Ice Hockey: USA vs Denmark
-
FA Cup Round of 16
-
Bundesliga: Werder Bremen vs Bayern Munich
-
France Top 14 Rugby
-
Liga ASOBAL (Spain)
-
Liga ACB (Spain)
15 February
-
Olympic Ice Hockey: Switzerland vs Czech Republic
-
Serie A: Inter vs Juventus
-
Serie A: Napoli vs Roma
-
Serie A: Lazio vs Atalanta
-
LaLiga: Girona vs Barcelona
-
LaLiga: Real Madrid vs Real Sociedad
-
Ligue 1: Marseille vs Strasbourg
-
Ligue 1: Rennes vs PSG
-
NBA All-Star
-
WTA 1000 Dubai – Dubai Duty Free Tennis Championships
This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.
Valentine’s Day Promotions Across N1 Partners Brands
To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.
Valentine’s Advent Calendar (N1 Bet & RollXO)
Period: 13–17 February
Five days of engagement mechanics:
-
13.02 – Love Box: prize up to €15,000
-
14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
-
15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
-
16.02 – Road to Free Spins: 30 FS for every €350
-
17.02 – Fortune Lottery Series: €63,000 prize pool
Cupid Mailbox Lottery (Lucky Hunter)
Period: 9–14 February
-
28 winners
-
Grand prizes include a trip to Paris
-
€6,400 + 1,400 Free Spins prize pool
These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.
Why This Strategy Works for Tier-1 Affiliates
Seasonal and event-driven campaigns help partners:
-
Increase average deposit size
-
Improve LTV through repeat engagement
-
Offset typical mid-quarter CR slowdowns
-
Enhance emotional appeal through contextual offers
-
Diversify revenue streams across sports and casino
In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.
What Affiliates Should Do Now
February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.
Now is the time to:
-
Drive sports traffic to top European leagues and Olympic matchups
-
Integrate Valentine’s promotions into creatives
-
Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
-
Use seasonal hooks to strengthen CTR and deposit intent
The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.
About N1 Partners
N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.
Key highlights:
-
Reg2Dep rates up to 70%
-
CPA up to €700
-
RevShare up to 45%
-
14,000+ active partners
-
Dedicated affiliate management and long-term performance focus
More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Brasil on Track7 days agoODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
-
0007 days ago
Cash Pig 2 Debuts from Booming Games with 15,000 Top Prize
-
40 Glossy Hot7 days ago
Amusnet Releases “40 Glossy Hot”
-
Amusnet6 days ago
Week 6/2026 slot games releases
-
Digitain7 days ago
Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026
-
AGLC7 days ago
PointsBet Canada Officially Begins Registration Process in Alberta
-
Australia7 days ago
Konami’s SYNK Vision Named Finalist in Regulating the Game Global Awards 2026
-
Arshak Muradyan6 days ago
Digitain Secures UKGC Certification for Sportsbook and Platform
