Latest News
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
- Alert players of key sporting events, such as goals and penalties, in the moment.
- Provide players with statistical insights on players and teams to enhance decision-making.
- Monitor, analyze, and review campaign performance in real-time.
“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”
Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.
Air Dice
QTech Games rolls out more innovative Air Dice content
Reading Time: 2 minutes
Emerging-markets leader broadens its premier portfolio with exciting more games across bingo, instant-win, dice and table games
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B iGaming content developer and provider Air Dice, enabling its platform customers to access the supplier’s expansive slots catalogue.
These popular titles include Alchemy Archive, Diamond Sky, Coco Cash, Coins Of The Divine, and Piggy Shifter. All these games are recognised for their player-retention features and sticky mechanics, and draw from Air Dice’s deeper well bingo, scratch, dice, slot and more traditional table-games content.
Air Dice offers a growing portfolio of games and tools, premised on three world-class slots studios (including Dice Crafter and Probability Jones), a 70+ strong team and multiple regional offices across Europe. However, this breakthrough announcement with QTech now affords the provider unprecedented international reach across more emerging markets.
As the fastest-growing aggregator over the past few years, QTech offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more first-class content and product innovation that drives revenue for our partners. So, this deal with air Dice extends our impressive sequential pipeline deep in 2026 – and we’ve so much more to come! In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re thrilled to incorporate another premium supplier.”
Erkki Nikunen, Air Dice Partner & CBDO, added: “At Air Dice, we pride ourselves on working with some of the biggest and most commercially astute businesses, and QTech Games has ensured that we maintain that good company on both fronts. They share our passion for Innovation and flexibility, and do all they can to make things work for the client in a collaborative integration process. Their platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”
The post QTech Games rolls out more innovative Air Dice content appeared first on European Gaming Industry News.
Andrew Lee COO QiH Group
Safer Gambling Week 2025 – commentary from across the industry
Reading Time: 3 minutes
Safer Gambling Week runs from 17-23 November 2025 and is all about educating the public on responsible betting and gaming and how to seek help if they think they may have a problem with gambling.
SGW also runs training courses and provides educational assets to the iGaming industry and other sectors, as well as schools and charities.
https://safergamblinguk.org/
Operator perspective
Midnite
“Safer Gambling Week is an important time for our industry to unite with the aim of promoting the importance of customers utilising the support available to them to stay in control. But to paraphrase the famous Dogs Trust campaign: Safer Gambling is for life, not just for Christmas.
“At Midnite, Safer Gambling is at the foundation of everything that we do all day, every day, year-round. We want our customers to have first-class experiences and bring them closer to the games they love, but we want them to do so in a responsible, safe and enjoyable manner.
“We’re proud of the way that we help players to stay in control with the tools, advice and support we offer, and Safer Gambling week is a great time to shout about it. We empower our players to make smart moves to set limits, to gamble safely and in moderation, and we’re working hard to innovate ways to help our players stay in control.” – Thomas Fearns, Head of Safer Gambling, Midnite.
Affiliate perspective
Quantum
“Safer Gambling Week is an important week for both the iGaming industry and the general public, and it’s important to help champion it where possible.
“As a marketing affiliate and comparison site, Quantum is often the first port of call for iGaming customers – which means we have a keen responsibility to make sure that we only market to the right audience. We put our data-driven technology to work to deliver high-quality, responsible gambling traffic to our partners.
“We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.” – Andrew Lee, COO, QiH Group.
Legal perspective
Poppleston Allen
“As a firm whose main focus is licensing across the UK, compliance is a daily topic of discussion at Poppleston Allen’s offices. We help clients stay within the Licensing Conditions and Codes of Practice and the licensing objectives, as well as staying abreast of hot topics, upcoming government consultations and the Gambling Commission’s latest statements.
“But in addition to the work for our clients, we are also personally passionate about safer gambling – it’s vital that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.” – Richard Bradley, Lead Solicitor, Poppleston Allen.
Supplier perspective
Tugi Tark
“iGaming brings fun and entertainment to millions worldwide, but for some players, it can become more than occasional enjoyment. Protecting vulnerable players is a responsibility the industry shares.
“While in-person interaction is surely a fast way to pinpoint problematic patterns, most gambling takes place online, which means that our job is to create digital solutions to digital problems. As supporting players is what drives our company, Tugi Tark has built algorithms to catch problematic behaviour and language early.
“These aren’t the rigid systems of the past, where true issues pass undetected and safe, happy players get mistakenly caught up in a wide net. Tugi Tark’s AI Agents are intuitive and flexible. They work seamlessly alongside operators’ existing safeguards and support teams to identify player risk before it escalates.
“Building safer gambling digitally benefits all of us, and we’re pleased to participate in Safer Gambling Week 2025.” – Harpo Lilja, CEO, Tugi Tark.
Payments perspective
Paysecure
“Safety and security are fundamental to any payments journey, but it is a particular focus when that transaction is between igaming operators and their players.
“Payment orchestration enables operators to create safer playing environments without adding friction to the user experience. Through intelligent customer segmentation, for example, operators can identify trends and detect when players may be overreaching or playing beyond their usual limits. This depth of data-driven insight helps keep players protected while maintaining a seamless journey, mitigating additional checks or barriers to entry.
“Furthermore, operators using Paysecure’s orchestration platform benefit from our proprietary Trust Score system designed to flag potential fraud and identify unusual behavioural patterns in real time. This intelligence empowers operators to safeguard both their players and their own operations.” – Mike Peplow, Chief Operating Officer at Paysecure.
The post Safer Gambling Week 2025 – commentary from across the industry appeared first on European Gaming Industry News.
Latest News
From $12 to $54,719: The Story of a Big Win at Betandyou!
There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.
That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!
What Happened Before the Big Win
It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.
The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.
The Four Predictions That Changed Everything
A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:
- Manchester City – Bournemouth: 3–1
- Barcelona – Elche: 3–1
- Milan – Roma: 1–0
- Porto – Braga: 2–1
One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.
4560 Odds: A Moment You Can’t Predict
- Total odds? 4560.
- The payout? That’s $54,719!
When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.
CEO Betandyou: Official Comment
“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”
More Than Just Numbers
This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.
At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.
So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!
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