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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

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OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events 

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action. 

In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.  

A Game-Changing Example in Action 

Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 

1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,  

2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds 

This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments. 

With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. 

OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests 

Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.

A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages. 

OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions. 

OptiLive seamlessly integrates into sportsbook operations 

Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.  

With OptiLive, sportsbook operators can now: 

  • Alert players of key sporting events, such as goals and penalties, in the moment. 
  • Provide players with statistical insights on players and teams to enhance decision-making. 
  • Monitor, analyze, and review campaign performance in real-time. 

“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”  

Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players. 

Optimove is the iGaming industry’s most comprehensive CRM Marketing platform 
 
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following: 

  • A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease. 
  • A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels. 
  • AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences. 

OptiLive on Display at ICE 2025 Summit 

Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers. 

The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

1spin4win

1spin4win to exhibit and join a panel discussion at the iGaming AFRIKA Summit 2026

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The conference will take place from May 4 to 5, 2026, in Nairobi, Kenya. 1spin4win delegates will join over 3,500 iGaming professionals for two days of networking, trend exploration, and knowledge exchange.

The provider will attend with a branded Stand E11 showcasing its portfolio of over 200 classic slots. Designed to drive strong player retention and engagement, their games stand out for their simple, intuitive gameplay and proven mechanics, including Hold and Win, an option especially popular in Kenya. Additionally, 1spin4win titles are fully compatible with mobile devices and run smoothly even on weaker internet connections.

For the studio, the event marks another step in reinforcing its standing in the African markets by strengthening relationships with existing partners and exploring new collaboration opportunities. Among their growing network of 1,000 global clients are international brands with a strong presence in the region, such as BC.Game, 1xBet, 22bet, N1bet, and 1win.

This momentum is reflected in the company’s recent performance in Africa. In 2025, 1spin4win saw GGR surge 11.8x, while bets increased 9.2x. This growth has continued into 2026. Comparing the first three months of 2026 with the last three months of 2025, bets rose by a further 9.73%, while player numbers climbed by 8.23%.

As part of the iGA Summit, participants can join expert-led discussions on key trends shaping the future of the African iGaming market. Among the speakers will be Jaime Carvajal, Business Development Manager at 1spin4win. On the second day of the event, he will take part in a panel discussion on Best-Selling Games and Sportsbook or Casino Platforms in Africa. Jaime will share his expertise and insights into popular slot trends in the region and answer audience questions.

Another highlight of the conference is the awards ceremony on May 4, where the winners of the iGA Awards 2026 will be announced. 1spin4win is also in the running, nominated for Online Slot Supplier of the Year in recognition of excellence and innovation in the African iGaming industry.

Jaime Carvajal, Business Development Manager at 1spin4win, commented, “At 1spin4win, we’re excited to be part of one of the biggest iGaming gatherings in Africa. We look forward to reconnecting with our partners, engaging with industry peers, and showcasing our diverse classic portfolio. We believe our games, already proven across global markets, are a strong fit for Africa, meeting the needs of both players and operators.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win to exhibit and join a panel discussion at the iGaming AFRIKA Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa

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Tom Horn Gaming has enhanced its footprint in South Africa by rolling out its complete gaming content with prominent operator Hollywoodbets via direct integration.

The partnership allows Hollywoodbets’ users to enjoy Tom Horn Gaming’s complete array of titles, introducing the provider’s varied collection of entertaining slot experiences to one of the leading betting and gaming brands in the area.

The alliance further strengthens the companies’ current connection in additional markets, enhancing cooperation and broadening Tom Horn Gaming’s content presence in Africa’s swiftly evolving iGaming environment.

Ondrej Lapides, CEO at Tom Horn Gaming, commented: “We are delighted to expand our partnership with Hollywoodbets and bring our games to players in South Africa. Achieving full compliance for this market required considerable effort from our teams, so it is particularly rewarding to see our portfolio now live with such a respected and established operator. Hollywoodbets has built an outstanding reputation and strong player base, and we are confident our games will resonate well with their audience.”

Wade Dorkin, Head of Product at Hollywoodbets added: “We are thrilled to introduce Tom Horn Gaming’s titles to our South African audience. Their games are recognised for their creativity and engaging mechanics, and we believe they will be a fantastic addition to our offering. This partnership aligns perfectly with our commitment to continuously enhance our entertainment experience with high-quality content.”

Players at Hollywoodbets can now access an extensive array of the supplier’s games, including the timeless 243 Crystal Fruits series, Book of Aladdin, and Majestic Coins, celebrated for their unique themes, creative features, and top-notch gameplay aimed at appealing to a wide range of slot enthusiasts.

The launch bolsters Tom Horn Gaming’s continuing strategy to extend its global presence while providing cutting-edge gaming experiences customized for distinct markets.

The post Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships

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It’s time to reveal the cards for the first prize for participants of the Golden Boomerang Awards, the annual affiliate traffic tournament from Boomerang Partners. The winner of the first stage (Kickoff), which runs from April 3 to June 9, 2026, will be able to attend the Wimbledon Championships (June 29 – July 12, 2026).

The status of Wimbledon

Wimbledon is one of the most prestigious and oldest tennis competitions in the world, one of the four Grand Slam tournaments. It is held annually in June–July in London on grass courts. Wimbledon is known for its traditions (including a strict all-white dress code for players) and a unique atmosphere. Winning Wimbledon is considered one of the highest achievements in professional tennis. This tournament is the benchmark of status and prestige.

Through participation in the Golden Boomerang Awards 2026, affiliate teams get a unique opportunity to attend a top-tier sporting event in the world. But it’s important to remember that this prize is tied exclusively to the first stage of the Golden Boomerang Awards. Affiliate teams that miss the Kickoff will lose their chance at Wimbledon forever. Stage 2 will have a different prize.

Key sports events during the first stage

The first stage of the Golden Boomerang Awards 2026 falls during a busy period for sports. It includes the NHL and NBA playoffs, the final matches of European football competitions, and the end of domestic league seasons, as well as the KHL playoffs and the IIHF World Championship. Events like the World Team Table Tennis Championships and Roland Garros also take place during this time. So, affiliates have a strong run of major events to work with.

How to participate

All Golden Boomerang Awards participants who join the tournament before or during the first stage (April 3 – June 9, 2026) can compete for the trip to Wimbledon Championships. The earlier a team registers, the more points it can accumulate. To do this, they must drive traffic to brands within Boomerang Partners’ client portfolio. In the first stage, participants will receive 2 points for each Sport FTD and 1 point for each Casino FTD.

Bonus mechanics

Boomerang Partners has prepared bonus mechanics for participants in the Golden Boomerang Awards. These allow affiliate teams to significantly improve their position on the leaderboard and catch up with – or even overtake – the leaders, even if they joined the tournament later:

  • Last Minutes Winner: 3x points on all points during the final 7 days of the stage (June 3–9).
  • Lucky Five: +5 points for hitting the KPI of 10 Casino FTDs per week (valid throughout the entire first stage).

Additionally, each participant can share information about the tournament on their social media and receive 10 points for doing so (the SHOW YOUR VOICE mechanic).

Mystery Box

In addition to the main prize of the first stage of the Golden Boomerang Awards, Boomerang Partners will also run a series of Mystery Box giveaways throughout the stage. Active affiliate teams will have a chance to be selected for these draws based on their participation during the tournament, while inactive teams will not be eligible unless they increase their activity. This creates additional opportunities to earn valuable rewards, even for teams not at the top of the leaderboard.

What’s inside the Mystery Box? That’s a secret – for now.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners: “Wimbledon is something people in our industry instantly recognize. It’s the kind of experience you don’t normally buy with performance bonuses or commissions, no matter how well you’re doing. For affiliate teams, it’s about stepping into a completely different level of access and atmosphere, where sport, tradition, and status meet. That’s exactly the kind of reward we want to offer – something that reflects real achievement, not just numbers on a dashboard. And it makes the competition feel much more personal.”

Register on the official Golden Boomerang Awards website, and drive FTDs to compete for unique sports experiences. There’s no time to wait – competitors are already racking up points.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

This promotion is organized by Boomerang Partners and is not affiliated with, endorsed by, or sponsored by The Wimbledon Championships or any related entities. Participation is subject to the official Terms & Conditions, including eligibility criteria and geographic restrictions. The prize is non-transferable and may be subject to applicable taxes, visa requirements, and additional terms. Boomerang Partners reserves the right to modify or cancel the promotion at its discretion.

The post Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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