This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.

Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.

As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.

Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”

Supercopa Feminina Betano 2025

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The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.

SOFTSWISS, a leading global provider of iGaming software, has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.

Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of USD 2.33 trillion, the country is one of the fastest-growing economies globally. Digital adoption is also soaring, with over 86% of Brazilians actively using the internet and mobile penetration exceeding 97%.

Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD 10 billion by 2029. To ensure sustainable industry development, the regulating body implemented strict compliance measures, player protection policies, and structured licensing frameworks.

The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enforcement of Law No. 14.790 in 2023, which formalised the market, and the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. From 1 January 2025, only licensed operators can legally provide online gaming and betting services.

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Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, commented on the early months following the regulatory changes: “The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years. While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as taxation structures and licensing complexities. However, such strict regulation also provides opportunities for well-prepared businesses to establish a strong presence in this market.”

The iGaming in Brazil Market Research is a vital resource for businesses looking to enter or expand in the regulated market. The report provides an explicit breakdown of the following critical aspects:

• Regulatory Compliance: Local ownership requirements, licensing processes and tax structures, including specific сosts and rates.
• Security and Data Protection: Mandatory measures like ISO 27001 certification, “bet.br” domain registration, and storing data within Brazil. 
• Player Behaviour Trends: Preferences in online casino and sports betting, including game types and betting habits.
• Localisation Strategies: The importance of Brazilian Portuguese interfaces, mobile-first gaming, and local payment solutions such as PIX.
• Advertising and Payment Regulations: Compliance requirements, marketing restrictions, and the latest financial transaction rules.

As Brazil’s regulated iGaming market matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region. 

Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, was actively involved in the research re-launch process. Leveraging his deep understanding of Brazilian consumer behaviour and his experience in fostering local partnerships, Rubens provided valuable insights into market localisation strategies and player engagement approaches, helping to ensure the report reflects the unique cultural and technological landscape of Brazil.

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

Award-winning slots provider delivers its top-performing titles to KTO’s players via Bragg HUB

Playson, the accomplished digital entertainment supplier, has further expanded its footprint in Brazil by penning a deal with local operator KTO.

Playson entered the regulated Brazilian market earlier this year and has so far agreed a line-up of strategic partnerships in a major milestone for the game studio.

As part of its latest agreement, Playson is delivering several top-ranking games to KTO’s player base via the Bragg HUB delivery solution, ensuring a seamless and efficient rollout of its creative portfolio.

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KTO is a prominent Brazilian iGaming operator, founded in 2018. It is renowned for providing a rich online casino, sports betting and live gaming experiences from the industry’s most respected providers.

This collaboration marks a significant step in KTO’s growth strategy, which centres around offering the best content for all tastes, with Playson viewed as the ideal partner to achieve these goals.

Cristhian Zito, Sales Manager at Playson, said: “We are thrilled to bring our industry-leading games to Brazilian players through KTO, extending our reach across this thriving market.

“We are confident that our content will resonate well with KTO’s audience and further strengthen our position in the region.”

Bart Lodder, who consulted on behalf of KTO, said: “Playson’s exceptional portfolio is an excellent addition for our customers. Playson’s games are renowned for detailed graphics, exciting features, and player engagement potential.

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“Through this integration, we are continuing to elevate the gaming experience for players in a highly competitive market.”