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A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time
Gaming Innovation Group (GiG) has announced its pioneering social sweepstakes casino platform SweepX is now live with new partner Primero under the goldrushcity.com brand, with GiG’s revolutionary technology marking another significant strategic milestone , powering into the sweepstakes and social casino vertical for the first time, underscoring its commitment to fueling growth in new and emerging markets for it’s partners.
Tailored to meet the growing demand in the US sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.
Now live, SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the US, Europe, and Latin America—with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.
This launch marks another milestone in GiG’s transformative year, showcasing its exceptional delivery pace. With 13 brands launched, including several migrations, GiG continues to set the standard for operational excellence.
The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.
Richard Carter, Chief Executive Officer at GiG said; “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionise the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”
Barry Rutherford, Chief Executive Officer at Primero, added; “GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we’re setting a new benchmark for excellence in the US market. Furthermore, this partnership positions us ideally to scale and succeed in iGaming markets worldwide, leveraging GiG’s expertise to deliver an exceptional end-to-end gaming experience across all touchpoints.“
The post A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time appeared first on European Gaming Industry News.
Partnership cements Swedish gaming giant as a world leader in entertainment
Play’n GO, the world’s leading casino entertainment provider, has today announced a unique partnership with world-renowned music label Spinnin’ Records.
The partnership will see the legendary games studio produce two bespoke games on behalf of the label, the first of which, Into the Beat, will release in March of this year, and is yet another landmark in Play’n GO’s expansion into the world of entertainment.
Play’n GO Music launched in 2023, and in the intervening months has become a globally recognised brand, collaborating with artists from around the world. Play’n GO Music also earned acclaim for its collaboration with MoneyGram Haas F1 Team in 2024, which saw the division produce playlists in conjunction with Ayao Komatsu, Nico Hulkenberg, and Kevin Magnussen, as well as producing a track for the motorsport team with Canadian EDM artist Humansion.
This collaboration with Spinnin’ Records further cements Play’n GO’s position at the forefront of music-themed entertainment, delivering innovative experiences that blend the worlds of gaming and music as never before.
Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re very excited to team up with the world’s leading dance label and community, Spinnin’ Records. Both of our businesses share a commitment to the highest quality entertainment, and this partnership is a perfect fit for our business. We are constantly looking for ways to innovate and to deliver unique experiences, and we’re confident that this industry-first partnership will push the boundaries of what is possible in iGaming. We’re looking forward to the release of both games in collaboration with Spinnin’ Records, and to delivering best-in-class entertainment together.”
The post Play’n GO announces landmark partnership with music label Spinnin’ Records appeared first on European Gaming Industry News.
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
The post Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market appeared first on Gaming and Gambling Industry in the Americas.
Million Games, in partnership with YUGO Workshop, is thrilled to announce the launch of Thorfinn’s Journey, an exciting new slot game inspired by the daring exploits of Viking explorers.
This 5-reel, 3-row slot takes players on a captivating voyage into the Viking Age, where legends like Thorfinn, Leif, and Gudrid navigate icy waters in search of glory and riches. Featuring stunning visuals, a gripping storyline, and innovative gameplay, Thorfinn’s Journey is set to become liked by experienced as well as new players.
Players will experience:
- Voyage of Discovery Free Spins: Triggered by three or more Scatter symbols, this feature introduces expanding Mystery Symbols and respins for enhanced winning potential.
- Mystery Respin Feature: Every Mystery Symbol expansion activates respins, with the chance to fill the entire screen for huge rewards.
- Bonus Buy: Players can opt to jump straight into the action with the Bonus Buy feature, activating Free Spins instantly.
With a 96.16% RTP, medium volatility, and a maximum payout of x2350, Thorfinn’s Journey offers a well-rounded gaming experience designed to captivate players of all skill levels.
Thorfinn’s Journey is the latest release under the Million Stars partner program, showcasing the creativity and innovation of YUGO Workshop in association of Million Games.
Thorfinn’s Journey is now available.
The post Million Games and YUGO Workshop Launch Epic Slot: Thorfinn’s Journey appeared first on European Gaming Industry News.
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