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A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time

Gaming Innovation Group (GiG) has announced its pioneering social sweepstakes casino platform SweepX is now live with new partner Primero under the goldrushcity.com brand, with GiG’s revolutionary technology marking another significant strategic milestone , powering into the sweepstakes and social casino vertical for the first time, underscoring its commitment to fueling growth in new and emerging markets for it’s partners.
Tailored to meet the growing demand in the US sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.
Now live, SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the US, Europe, and Latin America—with a custom-built sweepstakes front-end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.
This launch marks another milestone in GiG’s transformative year, showcasing its exceptional delivery pace. With 13 brands launched, including several migrations, GiG continues to set the standard for operational excellence.
The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.
Richard Carter, Chief Executive Officer at GiG said; “The launch of SweepX marks a pivotal leap forward for GiG, strategically leveraging our pioneering technology within online social casino gaming and positioning us with a leading position in the market. The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionise the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”
Barry Rutherford, Chief Executive Officer at Primero, added; “GiG’s world-class platform provides us with the ability to deliver a richer variety of content and an unrivaled player experience. Its flexibility and innovation ensure that we can adapt to the ever-evolving demands of the market while offering seamless performance and engagement for our players. By combining GiG’s cutting-edge technology with our unique and highly effective player acquisition strategy, we’re setting a new benchmark for excellence in the US market. Furthermore, this partnership positions us ideally to scale and succeed in iGaming markets worldwide, leveraging GiG’s expertise to deliver an exceptional end-to-end gaming experience across all touchpoints.“
The post A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time appeared first on European Gaming Industry News.
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BGaming, White Label Casinos, and Next.io Raise €200,000 at DAR Bjorn Charity Gala

BGaming collaborates with top iGaming companies to support the creation of the new DAR Bjorn Respite Centre in Malta
Popular iGaming content provider BGaming recently partnered with White Label Casinos and NEXT.io to host a charity gala event to raise funds and awareness for the DAR Bjorn, Malta’s pioneering neurological home for individuals with ALS, MS, and other neurological conditions.
DAR Bjorn Charity Gala, held at Villa Bighi on May 9th, stood out as one of the most remarkable charity events in Malta. All three organising companies were proud of their collective achievement on the night. Beyond fundraising, the event aimed to strengthen relationships within the iGaming community and beyond, fostering a spirit of unity and collective philanthropy.
BGaming, White Label Casinos, and Next.io demonstrated their commitment to corporate social responsibility by raising €200,000 to support the construction of the new DAR Bjorn Respite Centre.
The event gathered over 400 guests and brought together familiar faces from leading companies in the iGaming industry as well as the local Maltese community. All attendees contributed significantly to the fundraising effort by purchasing tickets, bidding in the art auction, and buying exclusive merchandise from the “Dream Big. Give Bigger.” collection, created in partnership with Swag42.
BGaming contributed €20,000 to the cause, which will fund the construction of a vital room within the DAR Bjorn Respite Centre. As BGaming continues its expansion in Malta, the company remains committed not only to business growth but also to positively impacting the local community. Supporting initiatives that enhance people’s lives is a cornerstone of BGaming’s corporate philosophy, with charitable efforts playing a key role in its social responsibility strategy.
Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “I’m so proud of what BGaming team has managed to accomplish with this event, and I couldn’t be more grateful for our partners, NEXT.io and White Label Casinos, as well as to everyone who contributed. This event demonstrates how our industry can be a force for good, showing that we can make a meaningful difference through collective action.
“The DAR Bjorn Neurological Home is a remarkable centre that profoundly improves people’s lives. We’re honoured to support their mission and help raise awareness of the vital work they do.”
BGaming, White Label Casinos, and NEXT.io thank all the companies that supported this meaningful initiative. Their contributions played a vital role in making the event a remarkable success. Special thanks go to our Golden Sponsor Visit Malta; Silver Sponsors: Amusnet, 1spin4win, Focus Gaming News, MyAffiliates, and Matthew Gera; Prize Sponsors: iGP, YOLO Group; and On-the-Night Catering Sponsors: Neriku, Cisk, Huskie, Stretta, Island 8, Cassar Camilleri, Molecular Fusion, Charles Grech, and Delicata.
We also thank Villa Bighi and GMR for setup and venue support; Entertainment partners Versatile, Joseph Chetcuti, 360 Camera, and Testatesmar; Entertainment Sponsors Chili Partners and TaDa Gaming; Merchandise Partner Swag42; and Media Partners: Times of Malta and ONE Media. Additional thanks go to SiGMA and Alea for their generous support.
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Stakelogic Partners with Starcasino NL to Bring Its Slot and Live Casino Portfolio to Dutch Players

Leading content provider launches full suite of slots, live games and branded tables directly with top-tier Dutch operator
Stakelogic, the powerhouse behind some of the most dynamic slot and live casino content in the industry, has strengthened its position in the regulated Dutch market with a new partnership. The provider has completed a direct integration with Starcasino NL, bringing its full slot and live casino portfolio to one of the Netherlands’ most recognisable online casino brands.
Starcasino NL players can now enjoy the full Stakelogic experience, including both its classic and modern video slots, as well as its next-generation live dealer content. The deal covers an extensive range of slot titles, headlined by recent top performers such as Wild Canyon, Cozy Candy ClusterBreaker, and Garden Gladiators. These games, known for their engaging features and bold mechanics, represent the cutting edge of slot innovation in the regulated iGaming space.
In addition to slots, the partnership delivers Stakelogic Live’s complete live casino catalogue, streamed from purpose-built studios and hosted by native-speaking dealers. This includes a wide range of table games such as blackjack and roulette, along with flagship live experiences like the Super Wheel Game Show – an interactive game format that blends traditional wheel-of-fortune gameplay with real-time bonus mechanics – and the Vegas Drops Roulette, a daring twist on the classic format that injects a thrilling slot-style bonus round into the mix.
The integration also includes the rollout of three fully branded live tables – one roulette and two blackjack – tailored exclusively for Starcasino NL. These tables combine the immersive power of Stakelogic Live’s technology with the operator’s visual identity, creating a branded experience that enhances player trust and loyalty.
Neil Tanti, Head of Sales at Stakelogic, said: “The Netherlands is a key market for us, and we are delighted to partner with an operator of Starcasino NL’s calibre to offer Dutch players the full Stakelogic experience. From our cutting-edge slots to our next-generation live casino content – including branded tables and innovative formats like Super Wheel – this is a partnership that promises to deliver exceptional entertainment from the first spin.”
Pieter van den Bos, Director at Starcasino NL, added: “We are proud to welcome Stakelogic to our platform. Their reputation for combining creative themes with bold gameplay innovations fits perfectly with what our players are looking for. With branded tables and some of the most exciting titles on the market, this partnership allows us to offer a richer, more dynamic casino experience to our audience in the Netherlands.”
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Serbian language market now catered for by BetBlocker’s support service

UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.
In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language. With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification. BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.
The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there. Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.
Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”
Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.
But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”
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