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Flows powers Light & Wonder’s player engagement in Michigan launch

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Flows’ no-code automation platform has powered the launch of Light & Wonder’s player engagement product line in Michigan, featuring the rollout of WONDER DROPS™ a versatile marketing jackpot solution now ready for global expansion.

The Wonder Drops system allows operators to offer progressive or static cash prizes, easily added to any game in Light & Wonder’s network. With limitless configuration options, Wonder Drops boosts game visibility and performance. This customizable, widget-based solution can be fully managed by operators, delivering a personalised way to captivate and engage players like never before.

This launch in Michigan is a key milestone for Flows and Light & Wonder, expanding Flows’ presence and impact in the US market. Beyond Wonder Drops, the collaboration extends to a suite of player engagement tools including Free Rounds and Multiplayer Games, and more on the way, with tournaments and daily free games. Through this integration, Flows is redefining player engagement, helping operators quickly bring new experiences to market.

James King, CEO of Flows, said: “This launch of Light & Wonder’s marketing jackpots with a leading casino operator is a proud moment for Flows, highlighting the flexibility and strength of our platform. It demonstrates how our technology empowers clients to innovate quickly and effectively. We’re excited to expand these capabilities into new markets and continue supporting our clients’ success.”

The post Flows powers Light & Wonder’s player engagement in Michigan launch appeared first on Gaming and Gambling Industry in the Americas.

FlashWins

Flows to Launch New In-session Gamification Product FlashWins

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Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.

FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.

Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.

FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.

James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.

“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”

The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Doublesin Chief Product Officer at Flows

Flows launches its most powerful evolution yet to power faster innovation across iGaming

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Flows, the no-code automation platform, announced a major enhancement to its platform delivering faster performance, a refined design, and a modern architecture built to respond fast to market demand and support long-term growth for customers.

The release marks a significant step forward for the platform, introducing a more intuitive interface and improved reliability for operators. It simplifies workflow creation with refined navigation and smoother processes, helping users move effortlessly from concept to live automation while reducing onboarding and support requirements.

The latest version also delivers faster feature development to help operations respond quickly to market demands, lowers operational costs through reduced maintenance, and keeps the platform current, reliable and ready to grow with customer needs.

Additional improvements include strengthened security and compliance measures, an adaptable framework built to scale with business needs, and a clean, professional interface designed for the expectations of today’s iGaming professionals.

Andrew Doublesin, Chief Product Officer at Flows, said: This is a major milestone for our product and for our customers. It reflects our continued focus on helping businesses move faster, reduce complexity and unlock their creativity. This release is about giving our partners lasting value with a platform that not only delivers immediate performance benefits but also the flexibility, reliability and confidence they need to continue to succeed.”

This latest enhancement strengthens Flows’ position as the industry’s leading no-code automation platform, empowering operators to work more efficiently and deliver new ideas to market faster.

The post Flows launches its most powerful evolution yet to power faster innovation across iGaming appeared first on European Gaming Industry News.

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Compliance Updates

Flows Now Registered in New Jersey

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Technology solutions provider Flows is now officially registered as an active vendor in New Jersey.

James King, CEO of Flows, said: “Receiving approval as a vendor in New Jersey is a next natural step for us at Flows as we accelerate our North American expansion. It highlights the dedication and effort of our entire team and aligns with our mission to deliver cutting-edge innovation platform to the US market. A big thanks to our fantastic client Light & Wonder who supported our registration as well as a big shout out to North America’s finest legal outfit Saiber LLC (Jeremy and his team) for their expert guidance throughout this process.”

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