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kwiff rolls out free prize wheel to boost player engagement
kwiff, the super-charged sports betting service, has launched its latest player enhancement — a free prize wheel that amplifies entertainment and engagement for players. This initiative reflects kwiff’s passion for providing best-in-class player experiences, seamlessly bringing together onsite enjoyment with cutting-edge sportsbook product development.
First launched as part of the successful “12 Days of kwiffmas” campaign, the prize wheel presents
players with a range of tailored gifts. These range from free bets to reload bonuses, designed to heighten anticipation and boost the value of the kwiff platform. A driving factor within the initiative’s success is down to kwiff’s two-year collaboration with Xtremepush.
Utilising Xtremepush’s omnichannel platform and kwiff’s custom-built proprietary reward tool, the prize wheel was easily incorporated into the existing ecosystem. This integration removes operational complexities while maximising player engagement.
Smart technology powers the prize wheel mechanic that delivers frictionless experiences for both players and the kwiff team. Its user-friendly design and real-time analysis of rewards highlight kwiff’s dedication to continually challenge creative norms.
Joanna Beaton, Director of Retention at kwiff, commented: “I’m thrilled to take this next step for our players and to strengthen our partnership with Xtremepush. The free prize wheel adds an exciting new dimension to our offerings, while raising the bar for what players can expect when they engage with kwiff. Player feedback has been exceptional, which is what we’re really trying to achieve with anything we do at kwiff as a player first company.”
The post kwiff rolls out free prize wheel to boost player engagement appeared first on European Gaming Industry News.
To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.
The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.
The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.
“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.
The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.
Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.
Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.
The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.
It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.
The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.
Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.
Regulatory Priorities 2026
Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.
The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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