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Elantil appoints Tereza Melicharkova as Head of Marketing

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Innovative all-in-one online casino platform solutions provider strengthens senior line-up with the addition of former Swintt, Pariplay and Relax Gaming executive

Having launched earlier this month with ambitious plans to put together an all-star senior team, Elantil – the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci – has already gone some way to delivering on its promise with the news that Tereza Melicharkova will be joining the team as its Head of Marketing.

A respected figure within the industry, Melicharkova has enjoyed a career in iGaming that has seen her take on events management and marketing responsibilities for a number of famous providers including NetEnt, Pragmatic Play, Relax Gaming, Pariplay and – most recently – Swintt.

Of that roll call of household names, it’s undoubtedly Melicharkova’s three-and-a-half years as Head of Marketing at Swintt that holds the most resonance for her on a personal level, given she was there from the very beginning and helped the company grow from an exciting start-up into what is now one of the iGaming industry’s fastest-growing and most recognised software studios.

Unsurprisingly, Melicharkova’s numerous achievements have not gone unnoticed by the sector as a whole – she has previously been shortlisted for awards based on individual recognition and also serves as a judge for one of the industry’s most successful award shows – so the fact that she’s now joining Elantil will be considered a significant appointment for the fledgling company.

In her role as Head of Marketing for Elantil, Melicharkova will be responsible for building the company’s entire marketing strategy and identifying the best channels to ensure it gets the spotlight it deserves. As such, she’ll have a key part to play in establishing the Elantil brand during its first few months of operation and is already looking forward to the opportunities this will bring.

Tereza Melicharkova, Head of Marketing at Elantil, said: “Having met with the founder and CEO Jonathan Gauci and COO Nadiya Attard to discuss their vision for Elantil and what they hope to achieve going forward, I couldn’t be more excited to be joining a company with such huge potential heading into 2025.

“Elantil’s platform is a revolutionary solution for operators that tackles their common pain points while putting control back into their hands and I’m very much looking forward to using my experience to promote and grow the brand. Having previously worked at an exciting start-up and helped to take it to the very top of the industry, I’m very confident we can all do so again at Elantil!”

Nadiya Attard, Chief Commercial Officer at Elantil, said: “When I joined Elantil, our strategy was clear: assemble the right talent from within our industry to build an all-star team capable of giving our revolutionary all-in-one platform solution the support, direction and guidance it needed to thrive.

“Now just a few weeks into our journey, I’m very pleased to announce we’ve added another important piece of the puzzle with Tereza joining us as Head of Marketing. With her experience working at multiple iGaming brands and helping exciting start-ups like Swintt grow into market leaders, I’m sure she’ll prove an invaluable addition to the team as we continue to grow in 2025.”

The post Elantil appoints Tereza Melicharkova as Head of Marketing appeared first on European Gaming Industry News.

Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

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Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blokotech

Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams

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Second leg of the networking-focused iGaming padel series ran in Malta with SiGMA World; next stop is Miami on 9 June.

Blokotech has completed the Malta stage of the Bloko Padel Tour 2026, the company said on Thursday 30th April 2026. The second leg of the series was held in partnership with SiGMA World and hosted at IK Padel Village.

Blokotech said 35 teams competed across Pro and Beginners categories, following the tour’s opening event in Buenos Aires.

Blokotech Co-Founder and CEO Salvatore Messina said: “The response to the Malta stop has been brilliant. Each stage is gathering more interest as we build towards our Grand Linale in Rome. Once again we set the platform for networking and competition that our players loved. We’d like to thank all partners involved in making Malta a success – roll on Miami!”

In the Pro category, Andrea Zammit and Borja Jimenez won, with Peter Curmi and Salvatore Fasciana finishing second. In the Beginners category, Gabriele Sarti and Marco Pozzoli took first place, followed by Viki Vitanyi and Davide Dorato. Craig Luke was named Best Player and received a signed Francesco Totti shirt.

Blokotech said the next event will take place in Miami on 9 June at Ultra Padel Club, ahead of the Grand Finale in Rome.

More relevant data as follows:
  • Blokotech; https://blokotech.com/ Company reference for Blokotech and background on its products and leadership.
  • SiGMA World; https://sigmagroup.com/ Confirms the event partner and provides context on SiGMA’s industry events platform.
  • Malta Gaming Authority (MGA); https://www.mga.org.mt/ Adds regulatory context for Malta as a hub for iGaming businesses mentioned in the event setting.

The post Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI

SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia

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In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.

SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.

Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”

Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”

Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.

Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.

More relevant data as follows:
  • SoftConstruct; https://softconstruct.com/ Company background and official information on SoftConstruct and its business units.
  • iGaming Real Talk YouTube channel; https://www.youtube.com/ Source location for the full interview referenced in the announcement (editor can add the specific video URL once identified).
  • AIBC Eurasia; https://aibc.world/ Event organiser site to corroborate the conference setting and provide context on AIBC Eurasia.

The post SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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