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BETER and FeedConstruct unite in a major content deal
Provider’s fast betting contests and esports odds are now available to operators powered by cutting-edge data supplier’s platform
BETER, the award-winning provider of betting content and data, has signed a major distribution deal with FeedConstruct, the leading data-providing company for sporting events.
According to the deal, the data provider has integrated BETER’s esports and sports content alongside highly accurate Esports Odds Feed, into its Odds Aggregation Platform.
This integration provides its operator partners with direct and instant access to BETER’s premium product suite including its proprietary ESportsBattle tournaments which offer non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. ESportsBattle is BETER’s flagship product in its esports offering, with players able to wager on more than 35,000 events per month with up to 50 markets per event with an average operator margin of 7.5%+.
The partnership also covers BETER’s sports content, featuring its world-renowned Setka Cup table tennis tournaments, and the BSKT Cup basketball league, which together host over 11,000 events monthly.
In total, bettors will be able to wager on more than 46,000 of BETER’s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds.
In addition, FeedConstruct has integrated BETER’s Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
The FeedConstruct’s Odds Aggregation Platform stands out with its simplicity and efficiency, offering a single access point to odds for operators worldwide. This eliminates the complexities of individual integrations, delivering seamless, and comprehensive coverage. With the addition of BETER’s content, FeedConstruct’s customers will now have access to an even wider choice of data, empowering them with a broader selection of odds.
Gal Ehrlich, CEO of BETER, said: “We built a reputation as an in-demand provider that offers the most engaging fast-paced content in the market via our ESportsBattle and Setka Cup tournaments, which is why tier-one companies such as FeedConstruct partner with us.
“This collaboration will grant all existing FeedConstruct customers instant access to BETER’s fast-paced content without the need for any additional integrations.
“This partnership represents a significant milestone for us. By combining BETER’s cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience.”
Narek Harutyunyan, CEO at FeedConstruct, added: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute their esports and sports offerings to a wider global audience. This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike. We believe that this partnership will not only enhance BETER’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”
The post BETER and FeedConstruct unite in a major content deal appeared first on European Gaming Industry News.
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Apollo
Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT
Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions.
The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines. IGT will be organized into three business units: Gaming, Digital, and FinTech, creating a customer-first enterprise supported by a people-first culture that values talent, collaboration, and innovation.
“This is a defining moment for our industry. By uniting two leading organizations, we are building an enterprise with the scale, talent and technology to lead the future of gaming. With Apollo’s support, we are very well-positioned to deliver exceptional content across land-based and digital experiences, along with integrated financial solutions and casino management that enhance the player journey and drive value for our customers. I’m honored to be part of this exciting chapter and to help shape the future of IGT,” said Nick Khin, Interim CEO of IGT.
As previously announced, Hector Fernandez is expected to assume the role of CEO of IGT in the fourth quarter of 2025, following the expiration of a customary non-compete period. Until then, Mr. Khin will lead the organization and transition into the role of CEO of IGT’s Gaming business unit upon Mr. Fernandez’s arrival.
“Bringing together highly complementary businesses creates a more competitive, agile and well-capitalized platform built for long-term growth. We are confident that IGT is well positioned to deliver differentiated content and capabilities that better serve customers across the globe. We look forward to working closely with Hector, Nick and the rest of the talented IGT team to lead the industry forward,” said Daniel Cohen, Partner at Apollo.
The post Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT appeared first on Gaming and Gambling Industry in the Americas.
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