Latest News
AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey
Stats Perform, the global leader in sports data and AI technology, has published its 2025 Sports Fan Engagement, Content Monetisation & AI Trends Report, unveiling key insights from over 700 sports media executives about the evolving landscape of fan engagement and monetisation in 2025, and the associated role of AI.
The report reveals sports media organisations and sponsors are excited about the transformative potential of AI on helping grow fans and revenues. It also highlights investment trends in women’s sports, owned & operated digital properties, YouTube and Instagram Reels.
Key findings include:
- Those who have already adopted AI are three times as likely to find it easier to commercialise their content than those who have not invested in the technology yet.
- Outside of monetising content, others are poised to leverage AI-driven personalisation, automation, and storytelling in 2025.
- 50% of sponsors are focusing on women’s sports, and opportunities remain for broadcasters and digital platforms to unlock its full potential.
- Owned websites and apps are over twice as effective as social media for generating revenue, with YouTube and Instagram Reels the most valuable social channels
“This report underscores a defining moment for the sports industry,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “Deeper fan connections, powered by AI, innovation and cross-departmental collaboration, will determine which organisations thrive in an increasingly fragmented environment where the demands on content, media and commercial teams are greater than ever before.”
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Latest News
PopOK Gaming Introduces Land-Based Slot Machines
PopOK Gaming is thrilled to announce the newest addition to our portfolio—land-based slot machines – set to make their debut at ICE 2025 in Barcelona! This milestone marks an exciting chapter in our journey, bringing the thrill of PopOK’s games from the digital realm to the casino floor.
Our land-based slot machines are more than just gaming cabinets—they are a bold statement of innovation, designed to deliver a next-level casino experience. Combining advanced technology with our signature creativity, these machines are set to redefine what players expect from traditional slot gameplay.
What Sets Our Machines Apart?
- Diverse Selection of Games: Our initial lineup includes over 20 titles, each crafted to engage and excite players of all preferences.
- Monthly Game Releases: Innovation never stops at PopOK Gaming! We’re committed to keeping the excitement alive with new, high-quality games released every month, ensuring your venue remains a top destination for slot enthusiasts.
- Advanced Technology & Sleek Design: Our machines are built with state-of-the-art technology and designed to blend seamlessly into any casino environment, delivering both visual appeal and operational excellence.
Next-Level Gaming Experience
Our new slot machines are designed with the perfect blend of cutting-edge technology and player-focused features, including:
- Industry’s first mixed game solution. This innovation combines multiple gaming formats into a single cabinet, offering unparalleled excitement and engagement for players.
- Interactive Touch Screen: For effortless gameplay.
- Customizable LED Lighting: Eye-catching visuals to make your casino floor pop.
- High-Quality Sound: Premium audio to heighten the gaming atmosphere.
- Progressive Jackpots & Rewards: Big wins and loyalty benefits await every spin.
Experience It First at ICE 2025
Be the first to witness PopOK Gaming’s land-based slot machines at Stand 2E36 during ICE 2025.
This is just the beginning of an exciting journey into the world of land-based solutions, and we can’t wait to share it with you.
PopOK Gaming: Pioneering the Future of Gaming, One Spin at a Time.
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Latest News
Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions
Three celebrated events on snooker’s global tour, renowned for their elite fields, will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23, 2025, at Telford International Centre, followed by the Sportsbet.io Tour Championship from March 31 to April 6 at Manchester Central and then the Sportsbet.io Champion of Champions from November 10-16 in Bolton.
All three events will be screened live by ITV and will receive extensive global television and online coverage from a range of international broadcasters.
Sportsbet.io, a leading crypto sportsbook and casino, Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, now joins forces with WST and Matchroom for the first time. Sportsbet.io is part of Yolo Group, known for bringing next-level innovation to the worlds of gaming, fintech and blockchain.
The Sportsbet.io Players Championship is the second event in the 2025 Players Series. Only the top 16 on this season’s one-year ranking list will earn a place in the field in Telford. Mark Allen won the trophy last season, and as it stands he could be defending the title in a field including the likes of world number one Judd Trump, World Champion Kyren Wilson, Ding Junhui, Mark Selby, Neil Robertson, Shaun Murphy, Mark Williams, John Higgins and many more top stars.
Then for the climax of the series, the Sportsbet.io Tour Championship at a fantastic venue in the heart of Manchester, only the top 12 earn a spot in the draw.
The Sportsbet.io Champion of Champions, ever present on the calendar since 2013, brings together 16 winners of tournaments over the previous 12 months. Mark Williams took the title in 2024, coming through a superb field which included the likes of Judd Trump, Kyren Wilson and Ronnie O’Sullivan.
Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”
Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”
Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”
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Compliance Updates
BETBY SECURES GLI-33 CERTIFICATION, PAVING THE WAY FOR STRATEGIC MARKET EXPANSION
BETBY, a leading sportsbook supplier, has announced that it has successfully attained the GLI-33 “Events Wagering System” certification. This achievement reinforces BETBY’s dedication to compliance and operational excellence, enabling the provider to deliver its innovative, tailored solutions to operators in markets regulated under GLI-33 standards, such as Brazil, and beyond.
Developed by Gaming Laboratories International (GLI), GLI-33 is a comprehensive framework that sets the benchmark for regulatory compliance in the sports betting industry. It is trusted by numerous jurisdictions worldwide as a foundational standard, adaptable to meet specific national and regional regulatory requirements. Widely regarded as a prerequisite for market entry in numerous regulated jurisdictions, the certification ensures that wagers are conducted in a manner that is fair, secure, auditable, and properly managed.
Achieving GLI-33 certification is a significant landmark in BETBY’s global expansion strategy. The framework’s broad acceptance across regulated jurisdictions positions BETBY at the forefront of compliance and innovation, allowing the provider to deliver localized, engaging, and secure betting experiences to operators and players worldwide.
“GLI has over 35 years of experience and is accredited as a testing and certification laboratory basically globally,” said Ilze Ramolina, Head of Legal at BETBY. “This makes GLI a trusted partner for certification, ensuring that BETBY meets the stringent requirements in newly regulated regions like Brazil, while also paving the way for future certifications in other markets. This milestone underscores our commitment to delivering compliant, high-quality solutions to operators worldwide.”
The post BETBY SECURES GLI-33 CERTIFICATION, PAVING THE WAY FOR STRATEGIC MARKET EXPANSION appeared first on European Gaming Industry News.
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