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Olga Bajela appointed as Cherry Play CEO

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A new studio enters the market with an innovative, no-revenue-share commercial model, partnering with Bragg Gaming Group for technology and distribution, and led by a former Stakelogic CCO.

Cherry Play, a new and exciting game studio, has broken cover with the appointment of Olga Bajela as Chief Executive Officer.

Bajela’s rise through the industry has been meteoric – in just four years she has gone from executive to Chief Commercial Officer of Stakelogic and now CEO of Cherry Play.

This rapid rise through the ranks has seen her pick up several industry awards including Woman Leader of the Year.

As Cherry Play CEO, Bajela has been tasked with overseeing the launch of the studio which plans to disrupt the status quo with an innovative commercial model that does away with the standard revenue share.

Instead, operators pay a licence fee to add Cherry Play’s games to their lobbies and to offer them to players.

Bajela will also be responsible for building out the management team and onboarding the industry’s brightest minds and creative talents with the studio looking to scale at pace.

Cherry Play is incredibly ambitious and will combine its unique commercial model with a portfolio of thrilling slots and casino games to not only meet but exceed operator and player expectations.

To accelerate its market entry, Cherry Play has selected Bragg, a leading global content distribution network, as its exclusive technology and distribution partner.

Cherry Play’s games are being developed on the Bragg Gaming technology stack, with two new slot titles set to launch in January, just ahead of ICE Barcelona.

Olga Bajela, CEO of Cherry Play, said: “Having helped to build and sell Stakelogic I am now ready to take on a new challenge and couldn’t be happier to have been appointed as CEO of Cherry Play.

“Innovation covers so much more than game mechanics and with our unique commercial model, I am confident we are going to disrupt the slot provision space.

“We are focused on producing two great games per month on the powerful Bragg tech stack and already have an incredible team in place who are just as passionate about entertaining players as I am.

“Cherry Play is here to make an impact, and we can’t wait to launch our first title in January.”

Matevz Mazij Chief Executive Officer and Chairman of the Board, Bragg Gaming Group commented: “We’re delighted to welcome Cherry Play as a valued partner to Bragg and look forward to a dynamic and long-lasting collaboration to deliver game-changing, localized online casino content. The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market.

“Our new partnership with Cherry Play will also allow us to offer some great new online casino content not only to our Dutch operator partners, but to those operators in the wider European and RoW markets going forward. I’m excited to view the results,” Mazij added.

The post Olga Bajela appointed as Cherry Play CEO appeared first on European Gaming Industry News.

Compliance Updates

Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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