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Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025

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Casino Guru, the world’s leading online casino resource, is excited to announce its strong presence at ICE 2025. Representatives from the company’s Safer Gambling, Affiliate, Data, and Public Relations teams are set to attend the event, which will take place at the Fire Barcelona Gran Via on January 20, 2025.

Casino Guru’s Public Relations team will play a pivotal role at ICE 2025, establishing Casino Guru’s presence and showcasing industry-defining initiatives that have earned widespread recognition over the years.
The team will provide insights into the success of the Casino Guru Awards and Casino Guru News, now in their third and fourth year respectively, and how these projects continue to set robust standards for industry excellence guided by the PR department.

Casino Guru’s PR and External Relations Lead, Daniela Sliva and her team will be available at the Casino Guru News booth (#MC29 Level 0), with Casino Guru News also a proud media sponsor of ICE and iGB 2025, which have sold out and are set to feature more than 1,000 exhibitors from 118 countries on 112,000 sq mt of floor space.

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From this dedicated platform, the PR team will meet with current and prospective partners to discuss collaborative opportunities for Casino Guru News and other projects spearheaded by Silva and her team. At the same time, Casino Guru News will conduct interviews with key stakeholders, engage with decision-makers, and record video sessions to bring the excitement and atmosphere of ICE 2025 to readers of the publication.

The PR team will be present to answer any questions about the projects and highlight the team’s most recent accomplishments. This is an invaluable opportunity for potential partners and journalists to find out more about Casino Guru’s impactful contributions to the industry and the company’s unfaltering commitment to innovation.

In the Sustainable Gambling Zone, Casino Guru will be represented by Šimon Vincze, Head of Sustainable & Safer Gambling at booth #SG1 Level 0. For the third consecutive year, Casino Guru will exhibit its Global Self-Exclusion Initiative (GSEI), which has made significant strides, including a new partnership with BetBlocker and the addition of a blocking tool on the homepage to help at-risk players.

Casino Guru will also highlight the progress of its Self-Exclusion Standards project, which recently completed its consultation process with 62 valid responses out of 119 contributions. A final workgroup meeting will provide guidance and recommendations for online self-exclusion.

The exhibition floor will also be joined by the Data and Affiliate Teams which will be present to share their unique insights into the industry, leveraging the Casino Guru brand and bringing relevant scoops directly to interested stakeholders.

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The teams will attend the casino floor to explore new and existing opportunities and specifically meet with casinos featured on the Safety Index and in the Casino Guru’s database to discuss how brands may improve their ratings, and what they need to do to achieve a robust industry standard for excellence, player protection, and player trust.

Casino Guru is dedicated to promoting sustainable gambling practices, forging partnerships through its affiliate and media teams, strengthening industry relationships via its public relations team, and showcasing the highly successful and continuously evolving Casino Guru Awards format. The company looks forward to sharing its initiatives with the industry at ICE 2025.

The post Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025 appeared first on European Gaming Industry News.

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INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON

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In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.

Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.

The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.

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Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.

The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.

John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”

The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.

A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.

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“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”

The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.

  • Only available to new and eligible bet365 customers.
  • Customers must be aged over 18 and verified by bet365.
  • Only one entry is permitted per person.
  • Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
  • Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
  • Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
  • Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge

The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.

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Amusnet Introduces The Bonus Platform

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Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.

Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.

“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.

Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:

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Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.

Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.

Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.

Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.

By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.

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The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.

The post Amusnet Introduces The Bonus Platform appeared first on European Gaming Industry News.

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Comtrade Gaming Announces New Partnership with Interwetten

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Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.

Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.

Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”

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Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”

This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.

The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.

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