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Meridianbet 2024 Annual Conference: A Year of NASDAQ, AI Transformation and Vision

As 2024 draws to a close, Meridianbet held its eagerly awaited Meridianbet 2024 Annual Conference, a celebration of a year marked by transformation and growth.
The event, set against a backdrop of remarkable milestones, brought together leaders, partners, and teams from around the world. It was a moment to reflect on the year’s achievements, share critical insights, and chart an ambitious path forward, laying the foundation for even greater success in 2025.
Reflecting on 2024: A Transformative Year
In his opening address, Mr Zoran Milosevic, the Group CEO, described 2024 as a “turning point” for Meridianbet. This sentiment resonated throughout the conference, with several key milestones underscoring the company’s evolution:
Integration into Golden Matrix Group: Joining the ranks of NASDAQ-listed Golden Matrix Group (GMGI) was a pivotal moment, elevating Meridianbet to the globally highest level of visibility and credibility.
- AI Product Rollout: Dubbed the “Year of AI,” 2024 saw the deployment of cutting-edge artificial intelligence technologies, placing Meridianbet among the top 5% of companies worldwide with proprietary tech that drives market differentiation
- A New Software Platform: The launch of a state-of-the-art software platform enabled a seamless and engaging customer experience, aligning with the company’s mission to lead through innovation
- Breakthroughs in CRM: Significant advancements in customer relationship management ensured Meridianbet could anticipate player needs more effectively, bolstering loyalty and satisfaction
- Global Market Expansion: Entry into new markets, including the USA, Brazil, South Africa, and Kenya, demonstrated Meridianbet’s ambition to become a global leader in gaming and betting
Key Themes Discussed
The conference also served as a platform to discuss key industry trends and strategies. Speakers addressed a range of topics, offering insights into Meridianbet’s approach to maintaining momentum while navigating an ever-changing market landscape.
- Compliance and Responsibility: Emphasizing the importance of adhering to and exceeding regulatory standards, Meridianbet continues to prioritize responsible gaming practices as a cornerstone of its operations
- Meridianbet’s Global PR Narrative: The company’s NASDAQ listing amplified its story on a global scale—how strategic storytelling helps position Meridianbet as a trusted and innovative leader
- Customer-Centric Innovation: Sessions focused on Meridianbet’s approach to enhancing player experiences, from personalized bonuses to gamification strategies designed to foster engagement and loyalty
- Meridianbet and Crypto: As cryptocurrency adoption grows, Meridianbet explored opportunities to integrate modern payment options into its platform, ensuring relevance in a rapidly evolving digital economy
- Expanse Studios Milestones: The company’s in-house development team celebrated a year of creative success, with new titles that showcased their ability to innovate and captivate audiences
- IT Infrastructure and Software Development: A cornerstone of Meridianbet’s 2024 success was the overhaul of its IT infrastructure and the launch of a next-generation software platform. This was the story of how the new Atlast platform not only optimized operational efficiency but also provided a superior experience for players
- AI Product Rollout: The highlight of the year was the implementation of AI-driven solutions that redefined the gaming experience, making it more intuitive, engaging, and personalized
The post Meridianbet 2024 Annual Conference: A Year of NASDAQ, AI Transformation and Vision appeared first on European Gaming Industry News.
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Logifuture enters high-growth Croatian market with Mozzart partnership

Leading South-Eastern Europe operator integrates virtual product Simulate
Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.
Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.
Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.
‘Fast, immersive experiences’
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.
“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”
Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.
“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.
“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”
The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.
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Former Betway director joins Yolo Entertainment as Chief Revenue Officer

Sportsbet.io and Bitcasino operator Yolo Entertainment has appointed former Betway Commercial Development Director Stephanie Eddy as its new Chief Revenue Officer.
Eddy joins after more than a decade at Betway, and will oversee Yolo Entertainment’s commercial performance across key regions and strategic channels.
This will include a sharp focus on driving revenue growth while enhancing the efficiency of Yolo Entertainment’s acquisition funnel.
“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Matthew D’Emanuele, CEO of Yolo Entertainment. “Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”
Stephanie Eddy, Chief Revenue Officer at Yolo Entertainment, added: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”
Over the last few months, Yolo Entertainment has hired a series of industry leaders to help drive the next stage of growth for its Sportsbet.io and Bitcasino brands.
In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.
The post Former Betway director joins Yolo Entertainment as Chief Revenue Officer appeared first on European Gaming Industry News.
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EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming

EGT Digital is proud to announce a strategic partnership with the leader in Positionless Marketing Optimove. This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalized player experiences at scale.
“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement – it’s a competitive edge in the fast-evolving market.”
Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.
“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”
This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.
EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.
The post EGT Digital and Optimove Partner to Power Real-Time CRM Marketing in iGaming appeared first on European Gaming Industry News.
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